Episode 21: James Soh on leveraging digital technology, on taking digital advertising campaigns to the next level, and on building a successful company from the ground up‪.‬ Methods to Greatness

As the founder of Renopedia, Singapore’s number one online renovation portal, James knows how it is to build something from the ground up by leveraging digital technology. This young entrepreneur helps both large interior design firms and small companies take their digital advertising campaigns to the next level to ensure that no one gets left behind in today's fast-paced and competitive business landscape. Through his leadership and vision, Renopedia made SGD $3m in revenue--a feat they achieved amid, and despite, the pandemic. His vision now is to grow Renopedia and take over the Southeast Asian market. 
 👉 In this episode, James discusses a vast number of topics, including:  



✅ A Malaysian growing up in a poor family in Singapore  

✅ Dropping out of school to join a multilevel marketing company and pursue entrepreneurship 

✅ How MLM built his confidence and help him become street-smart  

✅ Incurring a lot of debt from a failed business found himself working as a sales person in a publishing company 

✅ That time that he realized people are not reading magazines anymore and began his focus to digital technology.  

✅ The lessons and learnings from operating one of his former businesses, illegally.  

✅ How he came up with Renopedia at age 26, and built it from the ground up 

✅ Finding innovations from copying and learning from your existing direct and indirect competitors 

✅ Incorporating humor and funny video ads in his platform  

✅ Things to consider when expanding your business to another country 

✅ His goal is to help companies thrive in the 21st century marketplace, ensuring that no business, big or small, gets left behind   



You can find James Soh on this link:  

Official website: https://james-soh.com/#about   



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https://www.linkedin.com/company/convergeict/  



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