The MediaBooks Podcast Kristen Corey

In this episode of the MediaBooks Podcast, Kristen welcomes Charles Leikauf, a seasoned corporate finance expert turned fractional CFO. Charles shares his journey from corporate finance to achieving financial freedom through offering fractional CFO services. He explains the ins and outs of what CFO services entail, the flexibility and freedom they offer, and provides practical advice for accountants and bookkeepers considering expanding into this space. Charles discusses pricing strategies, the importance of niche specialization, and how to effectively market and sell CFO services. He also touches on the value of building confidence through experience and leveraging a network of referral partners. The episode wraps up with insights on showcasing CFO services on a website and best practices for effective client communication.



You can find Charles on Instagram @ProfitSurgeGroup

www.instagram.com/profitsurgegroup



Charles’ site:

www.profitsurgegroup.com/call



Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.



MediaBooks Website: www.mediabooksagency.com



00:00 MediaBooks Podcast Intro

01:10 Introduction and Guest Introduction

02:05 Defining CFO Services

04:05 Who Can Offer CFO Services?

07:41 Building a Fractional CFO Firm

09:46 Handling Client Requests and Boundaries

14:23 Building Confidence and Experience

16:55 Overcoming Intimidation in CFO Services

17:11 Showcasing CFO Services on Your Website

17:51 Addressing Client Pain Points

23:01 Effective Sales Strategies

25:31 The Debate on Listing Prices

30:21 Pricing Strategies for CFO Services

32:30 Conclusion and Contact Information

In this episode of the MediaBooks Podcast, Kristen discusses the common pitfalls of do-it-yourself (DIY) websites and provides practical advice on how to improve them. The episode highlights three major issues with DIY websites: creating a bad user experience, diminishing perceived business value, and losing potential sales and partnerships. Specific problems such as outdated information, slow loading times, overlooked details, overused stock photos, and non-functional buttons are analyzed. Listeners are guided on how to fix these issues to enhance their website’s performance and user experience, ensuring that their business is represented in the best possible light.



Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.



MediaBooks Website: www.mediabooksagency.com



00:00 Welcome to the Media Books Podcast!

00:03 Intro: The Telltale Signs You DIYed Your Website

01:51 Life Updates and Background Noise Disclaimer

02:48 Common DIY Website Mistakes and How to Fix Them

03:24 Creating a Bad User Experience: What Not to Do

09:15 Diminishing Your Business's Perceived Value

13:40 The Critical Importance of Functional Website Buttons

17:09 Final Thoughts and Advanced Tips

In this episode of the MediaBooks Podcast, Kristen discusses how to generate endless content by answering one key question. The focus is on finding your unique voice and marketing strategy, especially in the accounting and bookkeeping fields. With insights into the rise of financial content on TikTok, the episode explores how to leverage such platforms based on your target audience. It provides strategies for establishing yourself as an authority and offers examples of prominent figures in the accounting industry who have done so. Practical advice is given on how to integrate your expertise into your services and make your marketing efforts enjoyable.



Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.



MediaBooks Website: www.mediabooksagency.com



00:00 Intro

01:04 Welcome to the Media Books Podcast: Finding Your Content Creation Spark

01:34 Navigating Content Creation Challenges and Opportunities

02:38 The Rise of FinTalk on TikTok: What It Means for Accountants

03:38 Identifying Your Audience: The Key to Effective Social Media Strategy

06:55 The One Question to Transform Your Marketing Strategy

12:30 Becoming an Authoritative Voice in Your Field

15:12 Practical Steps to Finding Your Unique Subject Matter

16:52 Integrating Your Expertise into Your Services and Talks

17:58 Building a Business and Marketing Strategy You Enjoy

In this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes. 



The episode also touches upon the implications of a rumored new subscription model by Meta that could potentially affect organic growth on social media. Along with that, the importance of adjusting marketing strategies in anticipation of changes on platforms like TikTok and Instagram, and the value of exploring alternative marketing avenues. Kristen shares personal experiences and strategies for managing business operations and marketing efforts during maternity leave, highlighting the balance between work passion and family responsibilities.



Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.



MediaBooks Website: www.mediabooksagency.com



00:00 Intro

01:56 Navigating Life's Chaos: From PCS Moves to Podcasting in a Nursery

03:19 Exploring the Impact of Social Media Subscription Models

04:56 The Importance of Diversifying Your Marketing Strategy

09:06 Preparing for Maternity Leave: Lessons from the First Experience

07:09 Strategies for a Second Maternity Leave: Doing Things Differently

20:46 The Value of a Soft Exit and Re-entry into Work

23:55 Final Thoughts on Preparing Marketing Content Ahead of Time

This week on the MediaBooks Podcast, Kristen features an in-depth case study of a recent website launch for Woodfern Accounting Solutions, led by CPA Carmen Heydary. Diving into Carmen's transition from a public accounting auditor at KPMG to an entrepreneur, the discussion reveals the challenges and triumphs of starting her own business during the COVID-19 pandemic and balancing other ventures like Airbnb.



Kristen and Carmen delve into the collaborative design process for creating a cohesive brand identity and website on Squarespace, highlighting the importance of brand photography, personalized web design, and strategic content to navigate and express one's business ethos effectively. The episode also touches on the strategies behind selecting and catering to specific niches within the accounting and real estate sectors, emphasizing the synergy between professional expertise and personal interests.



Link to Carmen’s website: https://www.woodfernaccountingsolutions.com/

Link to Carmen’s airbnb: https://www.airbnb.com/rooms/40703307?amp%3Badults=1&%3Bs=66&%3Bsource=embed_widget&guests=1&source_impression_id=p3_1702100338_Sa0iJFBpNfXPgT8M

Link to Carmen’s Instagram: www.instagram.com/woodfernaccountingsolutions



Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.



MediaBooks Website: www.mediabooksagency.com

In this episode, Kristen offers comprehensive insights into marketing strategies and client retention for accounting firm owners. She emphasizes the vulnerability of relying solely on social media platforms like TikTok for client acquisition and the importance of a diversified marketing strategy, especially in light of potential bans on such platforms. Reflecting on her recent return from Japan and the economic factors influencing client turnover, Kristin provides a step-by-step guideline on how to tackle a slump in marketing lead consultations. This includes analyzing analytics to identify patterns, focusing on retaining current clients, encouraging referrals, understanding your brand personas, and adjusting offerings based on economic conditions. 



MediaBooks Website: www.mediabooksagency.com



Flodesk:

⁠https://flodesk.com/c/ZPUUR3⁠

*Links above may be affiliate links and result in compensation for MediaBooks.



00:00 Navigating Social Media's Uncertain Terrain

00:32 Welcome to the Media Books Podcast

01:20 Adjusting Back to American Life: Insights from Japan

02:20 Evaluating Your Marketing Strategy Amidst Economic Shifts

02:35 The TikTok Ban Debate: A Marketing Perspective

07:11 Refining Your Marketing Strategy: A Comprehensive Guide

11:41 Leveraging Current Clients for Growth

17:33 Understanding Brand Personas for Targeted Marketing

21:48 Exploring Advertisement Opportunities with Media Books