Episode 22: Exploring Patient-Centricity: Beyond Buzzwords in Pharma's Decision-Making TriloTalk

In this episode, Lisa Chamberlain James, Senior Partner at Trilogy Writing & Consulting, and Art Gertel, Principal at MedSciCom, discuss the pivotal role of patients in pharmaceutical decision-making. Despite knowing the importance of patient-centricity, their perspectives are frequently overlooked in crucial stages of drug development. How can pharmaceutical companies integrate patients' unique insights to enhance their processes? Tune in as they engage in this vital discussion.Intereste...