Episode 22. Plumbers in Pink: How Good Deeds Can Drive Growth w/ Geoff Gillon Toolbox for the Trades

Growing your business requires community support.
If customers recognize and trust your brand, you’ll go far… 
And you may just raise a million for charity in the process. 
That’s Geoff Gillon, Founder of The Pink Plumber, did and it paid off huge dividends. 
He transformed his plumbing business into a lucrative sale by virtue of, well, virtue. 
The Pink Plumber became an icon by donating massive sums to breast cancer research…
And, of course, pink plumbing vans. 
We discuss:
-How to convince a plumber to drive a pink van (and grow exponentially in the process)
-Why growth is more important than profits
-How to golf every single day and still make it big 
If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.

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