Episode 26: The Digital Strategist In The Journey To Conversion Octopus Digital Strategy

Daniel Prendergast is Head of Digital at Sheffield Hallam University where he is driving the digital transformation of the organization. Daniel brings over 15 years of digital experience to the role, with a keen understanding of campaign integration across online and offline channels for a variety of industries including higher education, international publishing, travel and tourism, and B2C/B2B online product retail, both on the agency and client side. He joins us from Sheffield, England to discuss the role of the digital strategist in the journey to conversion.