Episode 28: How to make a 'Smart Call' with Art Sobczak SalesDevSquad Podcast

When I started my very first true cold-outbound SDR role, I picked up a copy of "Smart Calling" written by Art Sobczak.



Crazy to think that some of these very tactics are still applicable in today's selling world.



What is a 'Smart Call': 1:29



Is cold calling dead or dying, according to Art: 3:45



'Smart Calling' research process example: 6:00



Social Engineering: 9:56



How reps can build more confidence: 13:18



Importance of positivity & "micro wins": 19:00



Inspiration for writing this book?: 21:00



How aspiring SDRs can leverage the "Smart Calling" process to land their next SDR role: 25:00



Purchase a copy at smart-calling.com



Learn more about sales training at salesdevsource.com



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