Episode 3 - The Creative Process to Supercharge Your Facebook and IG Ads (And Why Creative is Almost All that Matters) with Nick Shackelford Spicy Curry

Nick Shackelford was a pro soccer player for the LA Galaxy turned online marketing superstar. You’ve probably seen him featured in FOUNDR magazine or speaking on stage of the wildly successful event he co-founded - Geek Out.  I first met him when we both spoke at Ezra Firestone’s event in Denver several years ago and I’ve been a fan ever since. Nick is a master of media buying. He knows how to build agencies. And he has a really fresh take on creatives. We go deep into his creative process in this episode.
Here’s a look at what we cover:
How a lack of diversity in your ads could be killing your results. Nick’s agency’s creative process. This is pure GOLD. How to use Amazon reviews to jump start your creative process - This strategy is so simple, so effective, you’ll kick yourself for not having used it. How a tool called, Monkey Learn, can help you key in on the right words and hooks to use with your audience. Why audience targeting is nearly dead and creative is KING. How Nick uses Creative Strategist and why you should consider one too. How to work with the algorithm rather than against it.