Spicy Curry

Brett Curry
Spicy Curry

Learn the BEST strategies from the biggest names in eCommerce. Season 1 is all about having something good to say, saying it well and saying it often. See why this is the HOTTEST new digital marketing podcast.

Season 1

  1. EPISODE 2

    Episode 2 - Disruptive Marketing and Building Edgy, On-Brand and Fridge-Worthy Ads with Miki Agrawal of Tushy

    I’ve never met anyone quite like Miki Agrawal. She’s incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve.  She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. This led to a PR fight that she won…and in the end, got more press and attention than if they hadn’t been banned.  She’s also warm and kind and FUN.  She’s created multiple 9-Figure businesses and has garnered some pretty incredible recognition. She was named, "Fast Company's Most Creative People", “Young Global Leader” by the World Economic Forum and INC's “Most Impressive Women Entrepreneurs”. She’s also the author of #1 best selling books Do Cool SH*T and Disrupt-HER. In this episode we unpack Miki’s wacky, impossible-to-forget and wildly successful marketing strategies and tactics. Here’s a look at what we cover: How Miki was banned from advertising on the NYC subway and turned that into a huge PR win for her brand THINX. How to use Accessible + Relatable language.  How to create ads that are both effective and “fridge worthy”. How iteration is perfection. How to start with play to create great ideas.

    52 min
  2. EPISODE 8

    Episode 8 - How to Create Funny Video Ads that SELL - Without Hiring and Expert with Joseph Wilkins

    The holy grail right now for online video ads is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don’t know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an expert.  Joseph Wilkins has a rich background in creating videos that convert. He launched his career in the infomercial business while working on the launch of Little Giant Ladder.  That infomercial went on to sell hundreds of millions of dollars worth of ladders.   I’ve had the privilege of working closely with Joseph on a mutual client - Tru Earth.  Joseph and his team created videos for Tru Earth that have now racked up over 100 million views!  More than that, though, they are driving new customer acquisition.   Here’s a look at what we cover: Why having a crystal clear picture of your customer in your head is a must before you do anything else. You wouldn’t write a letter without knowing who you’re writing it to, would you? How Joseph assembles a team of people to write scripts and why this is more important than fancy editing skills. How to find talent for videos. Why you should probably forget about going viral. Getting your pace right and testing before you go live with a video. How and when to add humor to your ads. How to think about production quality.

    55 min
5
out of 5
8 Ratings

About

Learn the BEST strategies from the biggest names in eCommerce. Season 1 is all about having something good to say, saying it well and saying it often. See why this is the HOTTEST new digital marketing podcast.

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