36 min
Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement The B2B Revenue Executive Experience
-
- Management
Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.
That is sales enablement.
Sales enablement has become an integral part of every successful organization.
So then, we asked ourselves:
How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?
To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She has a strong background in sales and marketing roles, processes, methodologies, and business practices, and has held leadership positions in fast-growing SaaS companies throughout her career.
Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.
That is sales enablement.
Sales enablement has become an integral part of every successful organization.
So then, we asked ourselves:
How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?
To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She has a strong background in sales and marketing roles, processes, methodologies, and business practices, and has held leadership positions in fast-growing SaaS companies throughout her career.
36 min