The B2B Revenue Executive Experience

Cory Cotten-Potter
  • 5.0 (162)
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The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

  1. JAN 7

    Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap

    In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.

    32 min

  2. 12/24/2024

    Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh

    Did you know that only 5% of sales professionals embody the best practices that close high-value deals? Imagine if every seller on your team could perform at that level. That's the vision Usman Sheikh. Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.

    31 min

  3. 12/10/2024

    Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue

    While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience. Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing content on social media.

    31 min

  4. 11/26/2024

    Episode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori Saitz

    We often talk about driving growth and increasing revenue. However, we're not focusing as much on growing ourselves and dealing with stressful situations. Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success. The question arises: What are some of the most effective strategies for a positive work environment and personal growth? To help us with that, we have Lori Saitz, an Employee Well-Being Consultant and the Founder and CEO of Zen Rabbit. In addition to her consulting work, Lori is an award-winning author, speaker, and broadcaster. She also hosts the podcast "Fine is a 4-Letter Word," where she explores themes related to personal and professional growth. Her mission is to combat what she describes as the $650 billion distraction crisis affecting workplaces today.

    32 min

  5. 11/12/2024

    Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande

    AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management. We were wondering: How can tech companies leverage AI to create value, drive growth, and improve customer experience? To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the privilege of learning directly from leaders in sales, marketing, and product development. As the co-author of Ruthless Execution and Competing for Customer, Craig shares insights into leadership and building strong customer relationships.

    33 min

  6. 11/05/2024

    New Host, High-Impact Insights

    The B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Managing Partners. So please welcome your new host, Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling. However, nothing is going to change. We'll continue diving deep into the strategies and tools that drive B2B revenue growth. From the latest SDR bots and self-service buying to sales leadership tactics, sales, and marketing alignment, as well as other RevOps insights, we'll cover everything you need to thrive as a revenue leader.

    3 min

  7. 10/22/2024

    Episode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix It

    Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result? Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed. The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later. James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.

    39 min

  8. 10/08/2024

    Episode 332: Become Your Best Self with Rob Hartnett

    It’s all possible. In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must. Of course, not without hard work. So then, here's our question for today: How can you become the best possible you, no matter your role? To help us with this today, we have Rob Hartnett, Founder & CEO of Business Performance International. Rob is an award-winning sales and marketing leader, world champion sailor, author of the book It's All Possible, and host of the It's All Possible Podcast.

    47 min
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5
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162 Ratings

About

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

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