100 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.

Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Chad Sanderson

    • Management
    • 5.0, 111 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.

Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    How to Prepare for an Acquisition w/ Terry Lammers

    How to Prepare for an Acquisition w/ Terry Lammers

    Building a business is hard work. It becomes your whole life. 
     
    You pour your entire heart and soul into mastering your market. 
     
    But a day will come when you want to take a break. Do you know what to do?
     
    Well, if you don’t, have no fear. Our guest today is Terry Lammers, Cofounder of Innovative Business Advisors and he’s going to walk you through everything you need to know.
     
    Author of “You Don’t Know What You Don’t Know,” Terry literally wrote the book on acquisitions. 
     
    He explained:
     
    - Why cash flow is the most important factor in an evaluation
     
    - Why you need a realistic valuation and relevant, readable financial statements
     
    - Why the most valuable companies are ones that work without their owners
     
    This blogpost includes highlights of our podcast interview with Terry Lammers, Cofounder of Innovative Business Advisors and author of “You Don’t Know What You Don’t Know.”
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
     
    If you don’t use Apple Podcasts, we suggest this link.

    • 21 min
    3 Ways to Use Sponsorship in B2B Marketing w/ Ken Ungar

    3 Ways to Use Sponsorship in B2B Marketing w/ Ken Ungar

    Have you ever asked yourself what your customers like outside of work?
     
    Are your prospects overwhelmingly fans of golf, frisbee golf or horse g— er, polo? 
     
    If so, maybe you should start sponsoring some events. 
     
    Despite what you may think, sponsorship isn’t just for B2C companies. In the right hands, it can be a powerful marketing tool — whether you’re sponsoring some golf-variant or community events.
     
    And our guest today, Ken Ungar, President, Founder and C-level sponsorship consultant at CHARGE, has some advice for B2B companies looking to start reaping the rewards of sponsorship. 
     
    He goes over:
     
    - Why sponsorship is all about targeting the right audience
     
    - How the access afforded sponsors can shorten your sales cycle
     
    - How sponsoring smaller community events gives you more bang for your buck
     
    Check out these resources we mentioned during the podcast:
     
    https://chargesponsorship.com/ebook/navigating-the-sponsorship-game-20-questions-to-sponsoring-success/
     
    This post includes highlights of our podcast interview with Ken Ungar, President and Founder at CHARGE. 
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
     
    If you don’t use Apple Podcasts, we suggest this link.

    • 24 min
    What Makes You the Expert? Harnessing Targeted Content w/ Joe Sullivan

    What Makes You the Expert? Harnessing Targeted Content w/ Joe Sullivan

    What’s on your company’s blog? 
     
    Pet pictures? The company dodgeball tournament results?
     
    If so, you’re missing a chance to build trust and earn attention through your expertise. 
     
    It’s something my guest today, Joe Sullivan, Thinker & Founder of the industrial marketing agency Gorilla 76, says happens at too many companies. 
     
    Most great salespeople know establishing yourself as an expert can guide the buyer through their buyer’s journey and buying decision. 
     
    So, why do so many businesses forget the power of expertise in marketing?
     
    In this episode, Joe explains:
     
    - What makes your expertise so powerful (& how you can use it)
     
    - How, in the long run, meaningful connections beat volume 
     
    - Why video-based prospecting is so potent
     
    This blogpost includes highlights of our podcast interview with Joe Sullivan, Thinker & Founder of Gorilla 76.
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 32 min
    How Comedy Principles Can Drive Greater Results w/ Chris Tabish

    How Comedy Principles Can Drive Greater Results w/ Chris Tabish

    When was the last time you really laughed at work? I mean genuine laughter. 
    Side-splitting, foot-stamping, making-note-of-the-nearest-bathroom laughter.
    The workplace needs more comedy. Now, I’m not saying we need to turn the office into a comedy club, but...
    My guest, Chris Tabish, might.
    Chris is Co-Founder at Venture West Consulting and Author of “Comediology,” a book explaining how we can be more fulfilled and effective in business with comedy.
    Really though, it’s not the comedy club atmosphere we need to adopt, but the principles underlying comedy — principles we can adopt as a philosophy to bring some levity to our businesses and also drive real results. 
    We went over:
    - The principles of comedy you should adopt in your business
    - Why we need the authenticity of comedy in the workforce
    - How dumb ideas can sometimes unlock great ideas
    This blogpost includes highlights of our podcast interview with Chris Tabish, Co-Founder of Venture West Consulting and Author of “Comediology.”
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 29 min
    Why You Should be Quantifying Customer Sentiment w/ Sid Banerjee

    Why You Should be Quantifying Customer Sentiment w/ Sid Banerjee

    The uncertainty and challenges surrounding COVID-19 are impacting every business right now. 
     
    Company leaders everywhere need to make difficult decisions quickly. This is no time for sentiment.
     
    Wait, no. Scratch that. This is actually the perfect time for sentiment.
     
    Customer sentiment, that is. 
     
    Sid Banerjee, Executive Vice Chairman, Founder & Chief Strategy Officer at Clarabridge, joins me on the podcast to go over why quantifying customer sentiment is one of the best tools a leader can use to guide their decisions — especially in a crisis.
     
    Sid shares some interesting, real-world examples on just how companies in some of the hardest-hit industries are using Clarabridge’s platform to tap into these insights and make the difficult decisions required in a crisis.
     
    We cover:
    - How to use your customers’ voices to drive loyalty and reduce risk
    - How quantified customer sentiment is shaping the actions of companies in healthcare, finance, and travel.
     
    This post includes highlights of our podcast interview with Sid Banerjee at Clarabridge. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 21 min
    We Need Another Industrial Revolution — In Marketing w/ James Soto

    We Need Another Industrial Revolution — In Marketing w/ James Soto

    If you’ve been within earshot of a classroom over the past century or two, you know the Industrial Revolution is what kicked off modernity.
    Everything that makes our modern world, well, modern is literally built on the fruits of industry.
    So, when it comes to marketing, why does the industrial space lag so far behind?
    In our latest episode, I caught up with James Soto, Founder and CEO at Industrial Strength Marketing to find out. 
    James is on a mission to bring the industrial sector back into the modernity it started. And we had a chance to see what the problems were and what the future holds for industrial marketing.
    He went over:
    - Why industrial B2B leaders don’t put enough stock in marketing
    - Why the lack of proper metrics are making it hard to fix this
    - How the primitive brain can be hacked by intrepid marketers
    - Why stories are what will save marketing
    This blogpost includes highlights of our podcast interview with James Soto, Founder and CEO at Industrial Strength Marketing.
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 26 min

Customer Reviews

5.0 out of 5
111 Ratings

111 Ratings

320BF ,

Insightful Conversation

I love how Chad and his guests have a great conversation and don’t sugarcoat things. Even if you think you won’t be interested in the topic of the podcast, Chad and his guests make the topic extremely interesting.

Louise Artadi ,

New, useful facts

Been in sales for a while and have learned a lot of new facts that can greatly impact my sales process

Matty Nega ,

An easy and worthwhile listen

Easy to listen to, clear, concise and presents information worth hearing instead of teasing it. Like hearing the different perspectives as well.

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