The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
Episode 293: Tailoring Sales Training for a Multicultural Marketplace with Leon Morris
Companies operating in today's globalized business world must have a diverse customer base belonging to various age groups, generations, and cultures.
This makes it crucial for businesses to adapt their sales training strategies accordingly to better connect with their customers and boost their sales.
How can sales training elements be designed to effectively meet the diverse needs of various age groups, generations, and cultural backgrounds, considering the different ways in which people learn?
To shed light on this important topic, we are joined by Leon Morris, Global Sales Productivity & Enablement Advisor at NetSuite.
Episode 292: Unlocking AI's Potential for Revenue Growth with Jeff Pedowitz
AI may not be the best option for creativity, intuition, and emotions.
However, when it comes to crunching numbers, it's a gold mine.
From a revenue perspective, AI is a real game-changer.
So, we were wondering...
How can revenue professionals unlock the full potential of AI to transform their businesses?
To shed light on this important topic, we are joined by Jeff Pedowitz, President and CEO of The Pedowitz Group. Jeff is an AI revenue visionary and Forbes best-selling "The AI Revenue Architect" and “F the Funnel.”
Episode 291: Refining High-Performing Leaders and Teams with Matt Phillips
You're a business champion, excelling in your game, with remarkable career progress.
But you feel there's so much more you can achieve.
If only you wouldn't get distracted so often by immediate tasks that distract you from your main goals.
And how about your personal life? Is it possible to fulfill your professional aspirations without sacrificing too much on the personal side?
The answer is yes.
However, transforming this vision into reality requires a shift in mindset and action strategies.
So, the critical question that arises is:
What does it take to build mentally tough revenue leaders and executives ready to exceed their strategic and financial goals?
To shed light on this important topic, we are joined by Matt Phillips, a High-Performance Sales Leadership Coach and Mental Toughness Expert at Matt Phillips Leadership Coaching. Matt is a former professional baseball player in Austria's Bundesliga (first league) and a Division-1 college baseball player in the United States. He also has an extensive background in operations, accounting, and business development, having worked and consulted for multiple Fortune 500 companies worldwide.
Episode 290: From Sales Planning to Profit with Dana Therrien
Sales planning - a daily discussion topic for every CRO and sales expert.
Only a handful of organizations are really able to drive their sales numbers, while others feel like getting stuck.
Is their sales planning broken?
Actually, let's start from the beginning with a fundamental question:
How does effective sales planning significantly influence and enhance overall sales performance?
To shed light on this important topic, we are joined by Dana Therrien, VP of Sales Performance Management and Revenue Operations at Anaplan. Dana is a well-known sales and revenue operations leader with a rich history of driving double-digit growth and profitability. He is also an exceptional public speaker, writer, and a Certified Sales Compensation Exam Item Writers Cohort Member at WorldatWork.
Episode 289: Mastering the Art of Revenue Enablement with Andrea Abbate
More sales, more revenue.
Every business wants that.
Sometimes, your numbers seem like they’re getting stuck in the same place.
But revenue enablement might be the key you are looking for.
What is revenue enablement, and how does it help businesses drive more revenue?
To shed light on this important topic, we are joined by Andrea Abbate, VP of Global Enablement at Contentsquare. Andrea is a revenue enablement professional with over 20 years of experience and provable success in leading and transforming sales, go-to-market, and revenue enablement functions. Her career spans companies like LinkedIn, Showpad, and Mixpanel.
Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche
When it comes to sales, everyone talks about driving more pipelines these days.
However, to stay competitive and meet the ever-evolving customer needs and expectations, businesses must constantly adapt and refine their messaging strategies.
As a result, they can not only improve customer experience and engagement but also drive sales and revenue growth.
It got us thinking, though...
How can evolving your marketing messaging deliver a more effective customer experience and much-needed engagement?
To shed light on this topic, we are joined by Michelle Giardinello, Senior Customer Marketing Manager of Healthcare at Kimberly-Clark Professional, and Elizabeth Roche, Managing Partner at ValueSelling Associates.
Learning a lot about B2B Sales!
I was recently pointed to this podcast by a colleague and in my first few listens I have found the information relevant and engaging. I would recommend anyone associated with the sales motion to give it a listen. I can’t wait to continue to learn and grow my knowledge base as a sales rep with this podcast!
Just listened to episode 272 w/Kenneth Foster. Great insight into the CISO persona and actionable takeaways such as nurturing relationships and understanding buying cycle and know when it’s appropriate to drive urgency.
As a recent professional that pivoted my career journey from corrections to sales, I really like the wisdom imparted in these podcasts. The layout of the interview style of these podcasts is easy to listen, to understand and the guests on the shows are top notch. Listening to the guests and their perspectives will help me understand how they think in their shoes as I progress in my sales career. Making this a part of my podcasts I’m listening to!