204 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Chad Sanderson

    • Business
    • 5.0 • 132 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    What It Means to Be an Inspiring Sales Leader w/ Mark Ebert

    What It Means to Be an Inspiring Sales Leader w/ Mark Ebert

    You’ve just been promoted to a leadership position. You’ve worked hard to get here but, now that you have, you’ve started worrying about your new responsibilities. You don’t just want to be a leader — you want to be a great leader.
    But where do you start?
    I can think of nobody better to ask than Mark Ebert, SVP at 6sense, so… I did. Mark joins me in the latest episode of the show to go over exactly what makes a great leader and what you can start doing today to get there.
    What we talked about:

    The difference between leadership and management
    The importance of open communication
    The secrets to retention

    Now that you know what it takes to be a great sales leader, are you ready to dive into how to rehumanize your customer experience or learn the secrets to personalizing at scale? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 23 min
    After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire

    After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire

    You have an important sales call and you’re ready for it. You’ve done your research, you’ve rehearsed objections, you know everything about the product and exactly how it solves your customer’s problems. Then, an unexpected C-level guest joins the call — are you prepared?
    These days, C-level executives are much more likely to hop on a sales call than ever before. In this episode, Thiago Sá Freire, Chief Revenue Officer at Chorus.ai, joins me to talk about his research into the phenomenon and what to do to never be caught off-guard by the C-suite.
    What we talked about:

    Why more C-suite executives are hopping on calls
    Why you want to get the C-suite talking
    How to prepare your sales teams for this new reality

    Now that you can confidently handle any surprise C-suite guests, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 27 min
    Working Out Your Outreach w/ Habit Formation w/ Liston Witherill

    Working Out Your Outreach w/ Habit Formation w/ Liston Witherill

    Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting.
    Tactics can be great — but they’re useless if you haven’t built the right outreach muscles through execution.
    My latest guest understands this better than most. Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joins me to talk about the power habit formation can have on your outreach.
    What we talked about:

    The mindset you need for outreach
    Why execution trumps tactics when it comes to outreach
    How pattern matching makes outreach easier

    Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 25 min
    Why Video Delivers a More Human Customer Experience w/ Darin Dawson

    Why Video Delivers a More Human Customer Experience w/ Darin Dawson

    Before the pandemic, you used a variety of channels to connect with your prospects — many of them face-to-face. Then, once social distancing kicked in, you started pumping up the volume on your digital channels. You may only be getting 5% on your emails, but you just need to send more, right? Well, what about the other 95%?
    You don’t need more volume, you need more value — and video can help you deliver it.
    That’s the core mission of Darin Dawson, Co-Founder and President of BombBomb, a human-centered communication platform enabling users to send video and rehumanize customer experience.
    We discuss:

    Why video works to rehumanize the customer experience
    How to use video effectively
    How video cuts down on volume and delivers real value, instead

    Now that you have the tools to rehumanize your customer experience, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 33 min
    How to Land Your Company on the First Page of Search w/ Chris Dickey

    How to Land Your Company on the First Page of Search w/ Chris Dickey

    You have a great product. You know who your audience is and how to help them solve their problems. Now you just need to get in front of them. You need brand saturation — and these days, that means getting into Google’s top 5 search results.
    To help you learn how to do that, in the latest episode I sat down with Chris Dickey, Founder and CEO of Visably, a company focused on helping organizations manage their brand visibility in search.
    What we talked about:

    Why organic search traffic is the key to brand strategy
    The challenge of unseating large brands like Amazon in search (and how to get around it)
    Why brand is built by every team in your organization

    Once you figure out how to land your company that top search position, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 30 min
    How to Personalize at Scale Without Losing Velocity w/ Sarah Hicks

    How to Personalize at Scale Without Losing Velocity w/ Sarah Hicks

    You get a sales email — it’s clearly a template targeting anyone 18-75 with a pulse with your name pasted the top. Like any sane person, you delete it and forget about it.
    So, why are you still sending the same impersonal emails to your prospects?
    In this episode, Sarah Hicks, SDR Manager at Predictable Revenue and host of the Predictable Revenue Podcast, explains the strategies you can implement to achieve personalization at scale without sacrificing velocity.
    We discuss:

    How templates can, counterintuitively, help you personalize
    How to tailor your outreach for different channels
    What you’re doing wrong on LinkedIn

    Now that you know the secrets to personalizing at scale, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.”

    • 23 min

Customer Reviews

5.0 out of 5
132 Ratings

132 Ratings

Julianamartins ,

Chad has gamified sales training!

Love how Chad has gamified sales training and made it so fun and interactive especially when you can’t be together in person. Great insights and learnings from the training and podcast.

rtravis12 ,

Very Interesting Perspective!

Tuned in to my first episode featuring CEO Sean Doyle and found the conversation around behavioral impacts to selling and marketing to be very intriguing. Will definitely be tuning in to more episodes!

devonw55 ,

Why podcasting will get you more leads

Loved learning about podcasts within a podcast - so meta! Jessica’s insights were great, and I enjoyed the way Chad structured the conversation

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