31 min
Episode 32: Leveraging Market Research MedTech Business Academy
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- Medicine
Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you just chasing a trend? And, what does medtech get wrong during commercialization? Hit subscribe below so you’ll never miss an episode, and let’s listen in!
Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you just chasing a trend? And, what does medtech get wrong during commercialization? Hit subscribe below so you’ll never miss an episode, and let’s listen in!
31 min