MedTech Business Academy MedTeXperts

Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you just chasing a trend? And, what does medtech get wrong during commercialization? Hit subscribe below so you’ll never miss an episode, and let’s listen in!

Hello and welcome to Episode 31 of the MBA podcast. Today the medtexperts welcome Dr. Mark Adelman, CMO at Syntactx CRO in New York City. Dr. Adelman and the hosts discuss the impact of the financial deficits in the global hospital environment, the trickle down to staffing, and what hospital administration needs to hear when you’re bringing them new technology. Let’s listen in!

On this episode of the Medtech Business Academy Podcast: Building on the conversation with last episode’s special guest Crystal Wagner, we welcome to the MBA Podcast today CNO Dr. Lewis Perkins. Lewis and the team delve into the challenges he is facing and the innovative solutions he is coming up with, including virtual support teams for new nurses and adopting technology solutions that reduce labor time.

Hello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Scott Alexander, and Skender Daerti, are joined by special guest Nurse Manager Crystal Wagner. Listen as Crystal, Barbara, Scott and Skender discuss the current state of the healthcare landscape: staffing issues, clinical education, what the nursing community is looking for, and how industry can help. Diving into topics such as new grads, microlearning, assistive technology, and continuing support, the podcast shines a light on the status quo and illuminates a path toward improvement. And now, on to the podcast.

Today the team is reviewing and dissecting the recent Becker's Healthcare Article: Health Systems in 10 years: 20 predictions from top executives. Remote Activity and telehealth is here to stay, and medtech needs to acclimate to the new normal. Patients are looking for sources and solutions that have high ratings and offerings that are meeting us where they are - which is online. And healthcare is delivering. Let’s hear from the Med-TeXpert team as they break down their key takeaways on this episode of the Medtech Business Academy.

Scott, Barbara and Skender from the Med-Texperts are here today at the MedTech Business Academy. Today’s episode will be discussing what is happening today. Topics such as: labor budgets in the hospital and their effect on medtech. Staff in facilities are newer, younger, travelers - what you need to do to support these clinicians is drastically different than just a few years ago, and meeting the clinicians where they are or being an advisor will make an impact. Now, on to today’s episode.