34 min
Forget Creative Freedom – Content Thrives on Constraints CMI Weekly Wrap
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- Marketing
When you’re in a tight spot, are you more creative or less? In this episode, Content Marketing Institute’s Robert Rose explains how rules and constraints actually foster the creative response. Plus, he offers his take on news about what happens when consumers put a price on their data. And this week’s interview explores the futility of “snapshot productivity.” Finally, Robert points to an article about how the right creative brief makes the difference between a great first draft and a creative disappointment. And that's a wrap of the week, ending August 23, 2019.
SPONSOR
Content Marketing World 2019
Where: Cleveland, OH, USA
When: September 3-6
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld.
Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!
Register Today: http://www.contentmarketingworld.com/
Use Code ROSE100 to save an extra $100 off your registration.
NEWS ITEM of the Week
ARF: The Price Consumers Put On Their Data
https://www.mediapost.com/publications/article/339320/arf-the-price-consumers-put-on-their-data.html
INTERVIEW of the week
Todd Henry, author of Accidental Creative, Die Empty, Louder Than Words & Herding Tigers
Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books (The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.
His book Die Empty was named by Amazon.com as one of the best books of 2013. His latest book, Herding Tigers, is about what creative people need from their leader, and how to give it to them.
For more: https://accidentalcreative.com/
OUR CONTENT MARKETING IDEA of the WEEK
How to Write a Great Creative Brief
https://contentmarketinginstitute.com/2018/10/write-creative-brief/
When you’re in a tight spot, are you more creative or less? In this episode, Content Marketing Institute’s Robert Rose explains how rules and constraints actually foster the creative response. Plus, he offers his take on news about what happens when consumers put a price on their data. And this week’s interview explores the futility of “snapshot productivity.” Finally, Robert points to an article about how the right creative brief makes the difference between a great first draft and a creative disappointment. And that's a wrap of the week, ending August 23, 2019.
SPONSOR
Content Marketing World 2019
Where: Cleveland, OH, USA
When: September 3-6
Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you’ll find your “tribe” at #CMWorld.
Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!
Register Today: http://www.contentmarketingworld.com/
Use Code ROSE100 to save an extra $100 off your registration.
NEWS ITEM of the Week
ARF: The Price Consumers Put On Their Data
https://www.mediapost.com/publications/article/339320/arf-the-price-consumers-put-on-their-data.html
INTERVIEW of the week
Todd Henry, author of Accidental Creative, Die Empty, Louder Than Words & Herding Tigers
Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books (The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.
His book Die Empty was named by Amazon.com as one of the best books of 2013. His latest book, Herding Tigers, is about what creative people need from their leader, and how to give it to them.
For more: https://accidentalcreative.com/
OUR CONTENT MARKETING IDEA of the WEEK
How to Write a Great Creative Brief
https://contentmarketinginstitute.com/2018/10/write-creative-brief/
34 min