86 episodes

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

CMI Weekly Wrap Content Marketing Institute (CMI)

    • Business
    • 4.4 • 19 Ratings

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

    Why is It Harder to Stop Than to Start?

    Why is It Harder to Stop Than to Start?

    In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.

    • 12 min
    Should Your Brand Enter Controversial Conversations?

    Should Your Brand Enter Controversial Conversations?

    In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.

    • 36 min
    Do Me a Favor: Playing Chicken With Audience Trust

    Do Me a Favor: Playing Chicken With Audience Trust

    In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.

    • 34 min
    Can You Add More to Scale Your Content Strategy?

    Can You Add More to Scale Your Content Strategy?

    In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.

    • 36 min
    Should You Stop Trying to Make Your Content One of a Kind?

    Should You Stop Trying to Make Your Content One of a Kind?

    In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.

    • 35 min
    How Are Marketers Embracing the Chaos?

    How Are Marketers Embracing the Chaos?

    In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020. 

    • 33 min

Customer Reviews

4.4 out of 5
19 Ratings

19 Ratings

GenXDoughnut ,

Consistently good

I listen to each episode. Love the format. Always one or more valuable takeaways. Keep up the good work 👍🏽

Jim MacLeod ,

Consistently Great Marketing Insights

Week after week, Robert Rose brings us the latest news in content marketing. He's recently added a new feature where he chats with someone doing something groundbreaking in marketing. This is exactly what this podcast needed. It now feels like a complete show.
You'll never listen to one of these episodes and not learn something that you can apply to your job. Want to be a better marketer? Listen to this podcast. (And listen to Robert's other podcast, This Old Marketing, too).

NKOTB_17 ,

Content marketing inspiration from the pro

A quick 10 minute boost to end one work week and set up for the next. Thought provoking marketing discussions and great music!

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