86 episodes

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

CMI Weekly Wrap Content Marketing Institute (CMI)

    • Business
    • 4.5 • 20 Ratings

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

    Why is It Harder to Stop Than to Start?

    Why is It Harder to Stop Than to Start?

    In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.  
    HELP BUILD THE NEXT WEEKLY WRAP
    See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this short form. 
    Or, hashtag us up at #CMWorld. 

    • 12 min
    Should Your Brand Enter Controversial Conversations?

    Should Your Brand Enter Controversial Conversations?

    In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.  
    INTERVIEW OF THE WEEK 
     Joe Pulizzi, founder, Content Marketing Institute 
    Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.  
    He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states. 
    Get more from Joe: 
    Visit https://www.joepulizzi.com/
    Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/
    OUR CONTENT MARKETING IDEA OF THE WEEK 






    Go All In With Content Marketing or Do Nothing: #CMWorld 
    https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/
     

    • 36 min
    Do Me a Favor: Playing Chicken With Audience Trust

    Do Me a Favor: Playing Chicken With Audience Trust

    In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020. 
    INTERVIEW OF THE WEEK
    Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.  
    Learn more about Brian and Bynder: 
    Visit the Bynder website: https://www.bynder.com/en/  Check out Bynder partner Stackla for more on UGC: https://stackla.com/ Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/   
    OUR CONTENT MARKETING IDEA OF THE WEEK 








    Want to be Trusted? Here’s a Crash Course in Brand Journalism 
    https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/
     

    • 34 min
    Can You Add More to Scale Your Content Strategy?

    Can You Add More to Scale Your Content Strategy?

    In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.  
    INTERVIEW OF THE WEEK   
    Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show. 







    Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard.  
    Learn more about Kate: 
    Connect with her on Twitter: https://twitter.com/kateo Listen to The Tech Humanist Show: http://www.thetechhumanist.com/ Visit her website: https://www.koinsights.com/ 
    OUR CONTENT MARKETING IDEA OF THE WEEK    
    What to Consider When It’s Time for New Marketing Technology 
    https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/
     

    • 36 min
    Should You Stop Trying to Make Your Content One of a Kind?

    Should You Stop Trying to Make Your Content One of a Kind?

    In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020. 
    NEWS ITEM OF THE WEEK
    How to Get More from Your Social Media Partner
    https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner
    INTERVIEW OF THE WEEK   
    Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great.  

    Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies. 
    Learn more about Mike: 
    Connect with him on LinkedIn: https://www.linkedin.com/in/mikeorr/
    Visit the Grapevine6 website: https://www.grapevine6.com/
    OUR CONTENT MARKETING IDEA OF THE WEEK   
    How to Use Images to Increase Search Visibility and Get More Clicks 
    https://contentmarketinginstitute.com/2019/11/images-search-visibility/

    • 35 min
    How Are Marketers Embracing the Chaos?

    How Are Marketers Embracing the Chaos?

    In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020. 
    INTERVIEW OF THE WEEK   
    My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan. At Corporate Visions, Leslie helps B2B companies develop the messages, content, and selling skills to master the four most critical value conversations.
    Learn more about Leslie: 
    Follow her on Twitter @leslietalbot Or LinkedIn: https://www.linkedin.com/in/leslietalbot/ Visit https://corporatevisions.com/
    CONTENT MARKETING IDEA OF THE WEEK   
    3 Questions to See If You Should Tackle Trending Topics 
    https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/

    • 33 min

Customer Reviews

4.5 out of 5
20 Ratings

20 Ratings

GenXDoughnut ,

Consistently good

I listen to each episode. Love the format. Always one or more valuable takeaways. Keep up the good work 👍🏽

Jim MacLeod ,

Consistently Great Marketing Insights

Week after week, Robert Rose brings us the latest news in content marketing. He's recently added a new feature where he chats with someone doing something groundbreaking in marketing. This is exactly what this podcast needed. It now feels like a complete show.
You'll never listen to one of these episodes and not learn something that you can apply to your job. Want to be a better marketer? Listen to this podcast. (And listen to Robert's other podcast, This Old Marketing, too).

NKOTB_17 ,

Content marketing inspiration from the pro

A quick 10 minute boost to end one work week and set up for the next. Thought provoking marketing discussions and great music!

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