72 episodes

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

CMI Weekly Wrap Content Marketing Institute (CMI)

    • Business
    • 4.4, 18 Ratings

Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI’s Chief Strategy Advisor Robert Rose every Friday.

    Episode #72 - Bounce Back? Nope. What You Should Prepare for Now

    Episode #72 - Bounce Back? Nope. What You Should Prepare for Now

    In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020.

    • 37 min
    Episode #71 - You Can Never Save Time, But You Can Use It Wisely

    Episode #71 - You Can Never Save Time, But You Can Use It Wisely

    In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time. He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy. Finally, Robert points to an article that asks whether we’re spending time on the right things. And that’s a wrap for the week ending May 22, 202

    • 37 min
    Episode #70 - Patience Wearing Thin? How to Fatten it Up

    Episode #70 - Patience Wearing Thin? How to Fatten it Up

    In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

    • 36 min
    Episode #69 - Break the Rules the Right Way

    Episode #69 - Break the Rules the Right Way

    In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.

    • 39 min
    Episode #68 - Follow the Search for Better Answers

    Episode #68 - Follow the Search for Better Answers

    In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020.

    • 37 min
    Episode #67 - Time to Ask What, So What, and Now What?

    Episode #67 - Time to Ask What, So What, and Now What?

    In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020.

    • 37 min

Customer Reviews

4.4 out of 5
18 Ratings

18 Ratings

GenXDoughnut ,

Consistently good

I listen to each episode. Love the format. Always one or more valuable takeaways. Keep up the good work 👍🏽

Jim MacLeod ,

Consistently Great Marketing Insights

Week after week, Robert Rose brings us the latest news in content marketing. He's recently added a new feature where he chats with someone doing something groundbreaking in marketing. This is exactly what this podcast needed. It now feels like a complete show.
You'll never listen to one of these episodes and not learn something that you can apply to your job. Want to be a better marketer? Listen to this podcast. (And listen to Robert's other podcast, This Old Marketing, too).

NKOTB_17 ,

Content marketing inspiration from the pro

A quick 10 minute boost to end one work week and set up for the next. Thought provoking marketing discussions and great music!

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