Episode 343: Tips For Understanding Marketing and Data Collection in a Privacy-First World with Max Kirby of the Publicis Sapient StrategyCast

“You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you.” Listen & Learn: What marketers need to be concerned about regarding privacy over the next several months. What you need to know about customer data platforming, common data models, and cloud and APIs. The three things to look for when choosing a CRM system. What you need to know to navigate the data-collection era. Max Kirby is a thought leader in digital identity and data privacy. He leads Cloud Solutions at Publicis Groupe, one of the big players in the agency world, and he is helping his clients adapt to new technologies and data privacy laws as they come out. He’s also a big believer in the next phase of the internet: the decentralized web. Abstracting the underlying essence of technological concepts, Max helps the layperson understand advances in technology and how our principles might change as technology progresses. Max spends his professional days working with the internet giants (Google, Amazon, Microsoft) and platforms to better his client’s strategies and help them become modern, customer-centric organizations. Max’s optimistic passion comes through his explanations of how technology can advance business and politics without compromising what makes us human.
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