494 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

StrategyCast Lori Jones from Avocet Communications

    • Business
    • 4.9 • 65 Ratings

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

    How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners

    How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners

    Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEOs and startup leaders aiming to navigate high-stakes challenges!And don't forget! You can crush your marketing strategy with just a few minutes a w...

    • 41 min
    The Future Ready Brand: Strategies for Success with Author Mitch Duckler

    The Future Ready Brand: Strategies for Success with Author Mitch Duckler

    Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to future-ready status and connect meaningfully with your audience.And don't forget! You can crush your marketing strategy with just a few minutes a week b...

    • 34 min
    How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business

    How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business

    Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and improve margins. Stay ahead of the game and ensure your business thrivesAnd don't forget! You can crush your marketing strategy with just a few min...

    • 40 min
    How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO

    How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO

    Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit...

    • 39 min
    How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper

    How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper

    AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your marketing game.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. ...

    • 41 min
    A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1

    A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1

    Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to achieve sustainable growth and market success.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up...

    • 37 min

Customer Reviews

4.9 out of 5
65 Ratings

65 Ratings

ninja steth jelly 7655 ,

Great show!

Loti makes her épisodes insightful and entertaining!

malfoxley ,

Great show!

Lori, host of the podcast, highlights all aspects of marketing strategy and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Sarah Friess ,

Amazing!

I highly recommend this podcast! Lori and her guests discuss very valuable content!

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