StrategyCast

Lori Jones from Avocet Communications
  • 4.9 (67)
  • MARKETING
  • UPDATED WEEKLY

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

  1. Zero-Click Marketing and the New Strategy for Growth, feat. Tanya and Tony Thorson

    4D AGO

    Zero-Click Marketing and the New Strategy for Growth, feat. Tanya and Tony Thorson

    Stand out in a zero-click world! Learn how curiosity, emotional intelligence, and a people-first marketing strategy can transform your visibility and brand trust. Get tips on the Poise framework and find out why leading with meaning matters more than chasing metrics. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:12 Retail to Marketing Evolution06:45 Consumer Skills in B2B Marketing12:14 Presence vs. Position in Branding13:06 Importance of Brand Presence16:29 Personalized Care from Pharmacy22:08 Cross-Functional Alignment for Success25:40 Rethinking B2B Buyer Strategies27:24 Omnichannel OSEP Framework for Success29:50 Strategic Digital and Retail Alignment35:15 Aligning for Targeted Success36:14 Understanding Omnichannel Marketing Impact ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    38 min
  2. Unpacking The Biggest Myths About AI’s Role In Brand Building, feat. Lauren Esposito

    JAN 27

    Unpacking The Biggest Myths About AI’s Role In Brand Building, feat. Lauren Esposito

    Brand strength is your advantage in an AI-saturated world! Learn how human insight outperforms tech, what mistakes marketers make with AI, and why context and trust drive lasting customer loyalty. We’ll also share practical strategies for team and tech collaboration. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:16 AI as Workforce Teammates08:25 "AI Agents: From Tools to Teammates"14:18 "Context and Customer-Centric Insights"17:51 "Workforce Orchestration Evolution"20:23 "Balancing Technology and Human Connection"24:45 "Branding: Human Essence Over AI" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    27 min
  3. How to Transform Teams into Human + AI Powerhouses That Win, feat. Liza Adams

    JAN 20

    How to Transform Teams into Human + AI Powerhouses That Win, feat. Liza Adams

    What does it take to turn AI from a quick fix into a true business growth engine? In this episode, you'll learn how teams move past the hype, reimagine workflows, and make human-AI collaboration drive strategy, innovation, and trust in fast-moving organizations! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:30 "AI as Teammate, Not Tool"06:38 "AI: Amplifier of Human Intent"12:04 "AI Teams Transforming Human Workflows"16:09 "Empowering Trailblazers Through Leadership"17:03 "Learning Through Doing"21:41 "Understanding AI to Build Trust"23:44 "Reimagine Workflows, Don't Automate Failures"30:32 "AI Agents and Human Goals"31:48 "AI's Impact on Search Trends34:49 Authenticity Over Algorithms39:35 "AI Requires Human-Centric Adoption" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    42 min
  4. How Ad Fraud Cost Uber Millions and What Marketers Can Learn, feat. Rich Kahn

    JAN 13

    How Ad Fraud Cost Uber Millions and What Marketers Can Learn, feat. Rich Kahn

    Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 04:58 Affiliate Marketing and Bot Fraud07:03 Detecting Fraud in Real Time11:02 "Fraud Techniques and Device Spoofing"13:49 Limitations of Basic Fraud Detection17:56 "Protecting Trust and Brand Value"20:22 "Fraud Impacts Attribution, Not Lifetime"23:31 Fraud Detection Requires Dedicated Teams29:14 The $140 Billion Fraud Problem ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    33 min
  5. How To Design a Go-To-Market System That Finally Works in 2026, feat. Tim Hillison

    JAN 6

    How To Design a Go-To-Market System That Finally Works in 2026, feat. Tim Hillison

    Why do some go-to-market strategies fall flat while others drive lasting success? In this episode of StrategyCast, learn how to cut through GTM complexity, align teams, and use AI for smarter decisions, so your marketing efforts produce real, reliable impact! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 03:52 Decision-Making Breakdown Causes Complexity07:41 SDR Impact on Campaign Success12:35 "AI's Role in Early Strategy"15:25 "Key Skills for Better Execution"17:42 "Integrated Marketing Ecosystem Explained"20:06 "Know Your Buyer"23:35 "Streamlining Decisions with AI" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    30 min
  6. High-Impact ABM Strategies for Marketers in the AI Era

    12/30/2025

    High-Impact ABM Strategies for Marketers in the AI Era

    In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today’s top marketers are scaling personalization across hundreds of accounts, aligning more deeply with RevOps, simplifying bloated tech stacks, and designing buyer journeys that prioritize authenticity and trust. If you’re planning your 2026 marketing strategy, this episode delivers the clarity, insight, and inspiration you need to make smarter, faster, more human-centered decisions. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:40 "Key Marketing Strategies for 2024"03:36 "AI-Driven Strategic Personalization"08:18 "AI in ABM: Scale Intentionally"09:51 "Strategic Reset for Success" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    11 min
  7. From Followers to Zealots: How Micro Advocates Are Quietly Winning the Influence Game

    12/23/2025

    From Followers to Zealots: How Micro Advocates Are Quietly Winning the Influence Game

    This week on StrategyCast, we’re revisiting a listener favorite for the holiday season, a powerful look at how influence is truly built today. Based on one of our most-popular Home of the Brave articles, this episode explores why micro-advocates…your customers, superfans, and everyday believers…are quietly outpacing celebrity influencers. It’s a story of authenticity, trust, and the kind of advocacy money can’t buy. A timely reset as we head into a new year of smarter, more human marketing. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:40 "Micro Advocates Redefining Influence"05:46 "Authentic Advocacy Builds Trust"07:13 Scaling Influence Through Advocacy ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    9 min
  8. Transforming Buyer Psychology: Strategies To Make Your Product Irresistible

    12/16/2025

    Transforming Buyer Psychology: Strategies To Make Your Product Irresistible

    This week, StrategyCast brings you a special reading of Lori Jones’ Home of the Brave article on buyer psychology. In just a few minutes, learn how emotional triggers, simplicity, and authenticity shape the moment your audience decides, “I need that.” Perfect for year-end planning and a fresh perspective heading into 2025 Holiday downtime = the perfect moment to reset your messaging mindset and set up a stronger, clearer 2025. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:40 "Transforming Buyer Strategies"04:13 "Simple Storytelling Sparks Action"06:52 "Psychology of Buying Strategies" ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    9 min
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4.9
out of 5
67 Ratings

About

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Information

  • Creator
    Lori Jones from Avocet Communications
  • Years Active
    2016 - 2026
  • Episodes
    572
  • Rating
    Clean
  • Copyright
    © 2026 StrategyCast
  • Show Website
    StrategyCast