StrategyCast

Lori Jones from Avocet Communications
  • 4.9 (67)
  • MARKETING
  • UPDATED WEEKLY
StrategyCast

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

  1. Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis

    2D AGO

    Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis

    What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive wee...

    42 min
  2. Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie

    MAR 18

    Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie

    How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It...

    32 min
  3. The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips

    MAR 11

    The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips

    How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot ...

    40 min
  4. The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix

    MAR 4

    The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix

    What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for mo...

    36 min
  5. The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg

    FEB 25

    The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg

    How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, ...

    44 min
  6. How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker

    FEB 18

    How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker

    Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing t...

    28 min
  7. Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin

    FEB 11

    Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin

    How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, cli...

    44 min
  8. NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm

    FEB 4

    NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm

    What's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of mar...

    41 min
See All (527)

4.9
out of 5
67 Ratings

About

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Information

  • Creator
    Lori Jones from Avocet Communications
  • Years Active
    2016 - 2025
  • Episodes
    527
  • Rating
    Clean
  • Copyright
    © 2025 StrategyCast
  • Show Website
    StrategyCast

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