488 episodes

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

StrategyCast Lori Jones from Avocet Communications

    • Business
    • 4.9 • 65 Ratings

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

    How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies

    How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies

    Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, an...

    • 49 min
    Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies

    Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies

    95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch strategy!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'l...

    • 43 min
    Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen

    Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen

    Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategyca...

    • 47 min
    AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer

    AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer

    Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more....

    • 39 min
    Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay

    Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay

    Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot m...

    • 43 min
    Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford

    Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford

    Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit htt...

    • 44 min

Customer Reviews

4.9 out of 5
65 Ratings

65 Ratings

ninja steth jelly 7655 ,

Great show!

Loti makes her épisodes insightful and entertaining!

malfoxley ,

Great show!

Lori, host of the podcast, highlights all aspects of marketing strategy and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Sarah Friess ,

Amazing!

I highly recommend this podcast! Lori and her guests discuss very valuable content!

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