Episode 39 - What Should be the Progression of a Partner Program Literal Scratch

In this episode our discussion carves out the differences between simply referring business and actively engaging in the co-selling together. We'll give you insights into the operational hurdles that come with defining partnerships, the significance of RevOps, and why sales initiatives should not only be replicable but data-driven. Remember, it's not co-selling if you're not sharing the load.Finally, we put our strategist hats on to map out the alchemy of building a go-to-market strategy. Her...