Literal Scratch Jessie Shipman, Adam Pasch, Aaron Howerton

In this episode Adam, Aaron and Jessie explore how important it is for Partnerships to understand the entire sales process, how sellers are positioning their products to their customers so that they can translate that into a proper better together story for partners to understand and re-articulate.

In this episode our discussion carves out the differences between simply referring business and actively engaging in the co-selling together. We'll give you insights into the operational hurdles that come with defining partnerships, the significance of RevOps, and why sales initiatives should not only be replicable but data-driven. Remember, it's not co-selling if you're not sharing the load.

Finally, we put our strategist hats on to map out the alchemy of building a go-to-market strategy. Here's where we get into the nitty-gritty of why selecting your partners isn't a numbers game, but a deliberate choice meant to enhance your bottom line. You'll hear about the underestimated marathon of marketing efforts needed before sales can bloom, and why this journey, is a testament to resilience and patience. As we wrap up, we extend our gratitude for the conversations that inspire us, the colleagues who challenge and support us, and the evolving benefits that make our corporate lives a little more like home.

Aaron, Jessie, and Adam—took to the mics to celebrate the small victories that are all too familiar to entrepreneurs and share a collective nod to the sheer resilience required to keep the business flame ablaze. 

Each of us sheds light on the delicate balance between innovation and the time-tested strategies that keep us from reinventing the wheel.

We take a candid look at the pitfalls of certification without engagement, and the struggles companies face when grappling with operationalizing processes. We question whether new sales methodologies are genuine game-changers or just shiny new toys for leaders to showcase their influence. Then we pivot to the operational challenges within partnership programs, challenging the idea that complexity equals success and advocate for the power of a standardized yet flexible framework.

Check out Fluincy at www.getfluincy.com

Adam chats about his return to Uncmn as head of marketing and partnerships. 

Adam, Aaron and Jessie chew over the meaty topic of AI bots in sales strategies, unpacking the ethical quandaries and operational impacts. 

We don't just stop at cold calling; our conversation ventures into the nitty-gritty of optimizing sales teams for peak performance. 

Taking cues from high performers, we suggest a shift towards a mentorship culture, leaving you pondering the future of sales roles and the essence of effective team structures.

To cap off, we peer into the crystal ball of AI's role in business growth, weighing its pros and cons in partnership management and marketing efficiency. 

Imagine an AI chat agent fielding partner queries or SEMrush and ChatGPT joining forces to supercharge your content strategy—these are no longer pipe dreams but potential game changers. 

We wrap up with a moment of gratitude, reflecting on the power of a positive mindset, the value of networking, and the satisfaction of chasing professional and personal growth. 

t's not just a celebration of nearly a year of podcasting—it's about the little wins that create life's most rewarding experiences. 

Join us, three partnership pros, for an enlightening episode that's as much about heartfelt gratitude as it is about the relentless pursuit of growth.

Check out our sponsor, Fluincy

In this week's episode Jessie, Aaron, and Adam discuss:


Aaron's new podcast persona, "Pops"Fluincy's PLG PlayJustin Zimmerman's Ecosystem vs. Channel WebinarAdam's networking callsHere's the link to JZ's webinar: 

https://partnerplaybooks.com/ecosystems-vs-channels-2024/

Get started with a Free Trial of Fluincy today!

https://www.getfluincy.com

On this week's episode Aaron, Adam, and Jessie discuss:


Fluincy's upcoming PLG motionWho needs a PRM (dead horse topic)The founder drugs of dreaming too far into the futureWe're sponsored by Fluincy