Friends with Benefits

Sam and Jason Yarborough
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY
Friends with Benefits

Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends.This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.Because we all know, business time is personal.

  1. How Partner Operations Drives the Partner Experience with Antonio Caridad

    2 DAYS AGO

    How Partner Operations Drives the Partner Experience with Antonio Caridad

    In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partner ops in influencing customer journeys, Antonio offers practical advice and real-world insights. Discover why a strong partner experience isn’t just a luxury, it’...

    51 min
  2. Brian Jambor on Balancing the Art and Science of Partnerships

    NOV 14

    Brian Jambor on Balancing the Art and Science of Partnerships

    On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations, and gives his take on the future of partnerships in the age of AI. Discover why trust, ethics, and connection are at the heart of his success, and hear how he’s ...

    56 min
  3. Jen Igartua on the Power of RevOps and Partnership Alignment

    NOV 7

    Jen Igartua on the Power of RevOps and Partnership Alignment

    In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear how GoNimbly has made this a core part of their strategy, especially through their powerhouse partnership with Gong. Jen also dives into the trickier side of RevOp...

    50 min
  4. Aaron Leeder on Sponsorship Reimagined: Crafting Authentic Partnerships and Creating Value in the Pavilion Community

    OCT 31

    Aaron Leeder on Sponsorship Reimagined: Crafting Authentic Partnerships and Creating Value in the Pavilion Community

    In this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his experience at Pavilion, where sponsorships have evolved to provide authentic value to the community while supporting the organization's growth. Discover how Pavilion balances sponsors' needs with its members' expectations, creating meaningful connections that tra...

    52 min
  5. Salesforce MVP Hall of Famer Andrea Tarrell on Scaling Success in the Salesforce Ecosystem

    OCT 24

    Salesforce MVP Hall of Famer Andrea Tarrell on Scaling Success in the Salesforce Ecosystem

    In this episode of Friends with Benefits, hosts Jason and Sam welcome Andrea, a prominent figure in the Salesforce ecosystem (Salesforce MVP Hall of Famer 🤯) and CEO of Sercante. The conversation delves into Andrea's journey from a Salesforce user to a successful entrepreneur, highlighting the founding and growth of Sercante, a company focused on creating seamless digital experiences using the Salesforce platform. Andrea shares insights into the challenges of naming a company, the import...

    48 min
  6. Pete Vomocil on the Power of Helping Others

    OCT 17

    Pete Vomocil on the Power of Helping Others

    In this conversation, Pete discusses the concept of 'Open to Help,' emphasizing the importance of building authentic relationships and trust in networking. He shares personal experiences that shaped his willingness to help others, the significance of creating a space of trust, and the long-term benefits of genuine connections. The discussion also touches on the balance between personal and professional relationships, the role of curiosity in asking meaningful questions, and the idea that we a...

    54 min
  7. Tyler Calder on the Art of Partner Leadership and Revenue Growth

    OCT 10

    Tyler Calder on the Art of Partner Leadership and Revenue Growth

    Tyler Calder is the CMO of PartnerStack and a friend everyone should know. On this week's show, we explored the evolving role of partnerships, the importance of speaking the business's language, and the parallels between marketing's past and partnerships' present. Here are the key takeaways from our conversation:- Partnerships and Business Language: Tyler emphasized the importance of partner leaders speaking the language of business. He discussed how partnerships today are similar to whe...

    1h 3m
  8. Bob Moore on Alignment, Data Sharing, and the Future of Ecosystem-Led Growth

    OCT 3

    Bob Moore on Alignment, Data Sharing, and the Future of Ecosystem-Led Growth

    Can the future of B2B partnerships be built on a foundation of trust and data sharing? Join us as we kick off season two of the Friends with Benefits podcast with Bob Moore, co-founder of Crossbeam, who shares invaluable insights from his journey in redefining the partner tech landscape. Listen to Bob's compelling story of Crossbeam's inception, navigating the GDPR challenges of 2018, and tackling the daunting "cold start problem" to build a thriving platform connecting over 30,000 companies ...

    53 min
See All (54)

5
out of 5
11 Ratings

About

Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends.This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.Because we all know, business time is personal.

Information

  • Creator
    Sam and Jason Yarborough
  • Years Active
    2023 - 2024
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © 2024 Friends with Benefits
  • Show Website
    Friends with Benefits

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