Friends with Benefits

Sam and Jason Yarborough
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY
Friends with Benefits

Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends.This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.Because we all know, business time is personal.

  1. 1 DAY AGO

    The Secret to Bigger, Better, Faster Revenue with Jason

    How do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships. In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he breaks down how partnerships can drive warmer leads, faster sales cycles, bigger deals, and deeper customer trust. Jason shares: ✅ Why the best companies go through partners—not solo ✅ The staggering revenue impact of integrating partners into GTM motions ✅ Tactical steps ...

    27 min

  2. JAN 30

    The Art of Showing Up: Jason and Sam's Blueprint for Authentic Connections

    Success in business, partnerships, and life starts with one thing: showing up. But what does that really mean? In this episode, Jason and Sam unpack the power of intentionality, how to build relationships that actually matter, and why success isn’t about chasing goals, it’s about who you become in the process. From the small daily habits that create momentum to the mindset shifts that turn connections into real opportunities, this episode is your guide to bringing your whole self to everythin...

    39 min
  3. Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez

    JAN 16

    Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez

    What if the key to revolutionizing your partnerships lies in thinking like a category designer? On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs. 🎙️ What to listen for: •Why creating a unique narrative is more impactful than simply competing on “better.” •How to identify and solve unaddressed probl...

    1 hr
  4. From Chaos to Clarity: How Franz-Josef Schrepf Builds Partner Programs That Work

    JAN 9

    From Chaos to Clarity: How Franz-Josef Schrepf Builds Partner Programs That Work

    Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch. From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earned insights with clarity and humor. We explore why product-market fit is a must-have before launching a partner strategy, how to align partnerships with company g...

    49 min
  5. How Partner Operations Drives the Partner Experience with Antonio Caridad

    12/19/2024

    How Partner Operations Drives the Partner Experience with Antonio Caridad

    In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partner ops in influencing customer journeys, Antonio offers practical advice and real-world insights. Discover why a strong partner experience isn’t just a luxury, it’...

    51 min
  6. Brian Jambor on Balancing the Art and Science of Partnerships

    11/14/2024

    Brian Jambor on Balancing the Art and Science of Partnerships

    On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations, and gives his take on the future of partnerships in the age of AI. Discover why trust, ethics, and connection are at the heart of his success, and hear how he’s ...

    56 min
  7. Jen Igartua on the Power of RevOps and Partnership Alignment

    11/07/2024

    Jen Igartua on the Power of RevOps and Partnership Alignment

    In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear how GoNimbly has made this a core part of their strategy, especially through their powerhouse partnership with Gong. Jen also dives into the trickier side of RevOp...

    50 min
  8. Aaron Leeder on Sponsorship Reimagined: Crafting Authentic Partnerships and Creating Value in the Pavilion Community

    10/31/2024

    Aaron Leeder on Sponsorship Reimagined: Crafting Authentic Partnerships and Creating Value in the Pavilion Community

    In this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his experience at Pavilion, where sponsorships have evolved to provide authentic value to the community while supporting the organization's growth. Discover how Pavilion balances sponsors' needs with its members' expectations, creating meaningful connections that tra...

    52 min
See All (58)

5
out of 5
13 Ratings

About

Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends.This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.Because we all know, business time is personal.

Information

  • Creator
    Sam and Jason Yarborough
  • Years Active
    2023 - 2025
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 2025 Friends with Benefits
  • Show Website
    Friends with Benefits

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