Episode 4: Steve “Stix” Nilsen, Vice President of Marketing at Liquid Death Mountain Water | Building Culturally Relevant Brands More Than A Job

In this episode, Mike Poznansky chats with Steve “Stix” Nilsen, Vice President of Marketing at Liquid Death Mountain Water. Stix has had an illustrious career working with brands such as Airwalk, Red Bull, Pabst, and now Liquid Death Mountain Water. He shares more about his experience in cultivating strong relationships and creating relevant marketing campaigns. Stix also highlights the importance of learning from mistakes and moving on, and the differences he has observed between organizations like Red Bull that have large marketing budgets vs. more scrappy organizations like Pabst. Tune in to find out more about earning brand equity by actually impacting people’s lives rather than trying to hack your way through performance, marketing, or growth by simply checking boxes.
 
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.

Mentioned in This Episode:
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Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Steve “Stix” Nilsen
Airwalk International
Red Bull
Pabst
Liquid Death Mountain Water