23 min
Episode 43 - Selling The Drama Uncertain Times
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- Business
The public relations industry has taken a big hit due to pandemic induced budgets cuts. According to a survey of PR and marketing professionals, almost two-thirds of clients reduced communications budgets as a result of the pandemic, 90% of PR agencies said clients had postponed campaigns, and one in five agencies laid off staff and instigated furloughs. Now one year after COVID-19 locked down the planet, what is the current state of the PR and marketing industry? Joining Joe this week is Amanda Whitcroft, the Founder of Panda PR & Marketing who talks about how she successfully pivoted her agency's focus from the hospitality industry to the health and tech sectors during the pandemic.
The public relations industry has taken a big hit due to pandemic induced budgets cuts. According to a survey of PR and marketing professionals, almost two-thirds of clients reduced communications budgets as a result of the pandemic, 90% of PR agencies said clients had postponed campaigns, and one in five agencies laid off staff and instigated furloughs. Now one year after COVID-19 locked down the planet, what is the current state of the PR and marketing industry? Joining Joe this week is Amanda Whitcroft, the Founder of Panda PR & Marketing who talks about how she successfully pivoted her agency's focus from the hospitality industry to the health and tech sectors during the pandemic.
23 min