24 min
FOMO: Modern Marketing’s Secret Weapon The Needle Movement Podcast
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- Entrepreneurship
In this episode, we focus on one of modern marketing’s most hidden tactics: FOMO (The Fear of Missing Out). FOMO appears everywhere: in shopping, NFTs, investing, choosing which TV show to know, you name it. It crosses through everything we talk about: digital marketing, the metaverse, NFTs and eCommerce. We’ll walk through examples from both sides: the marketer and the consumer. How marketers use FOMO to persuade shoppers to act quickly and how consumers can access their in...
In this episode, we focus on one of modern marketing’s most hidden tactics: FOMO (The Fear of Missing Out). FOMO appears everywhere: in shopping, NFTs, investing, choosing which TV show to know, you name it. It crosses through everything we talk about: digital marketing, the metaverse, NFTs and eCommerce. We’ll walk through examples from both sides: the marketer and the consumer. How marketers use FOMO to persuade shoppers to act quickly and how consumers can access their in...
24 min