41 episodes

Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.

The Needle Movement Podcas‪t‬ Stephen Carl

    • Entrepreneurship
    • 5.0 • 12 Ratings

Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.

    How Two Brooklyn Sisters Rocked the Accessories World

    How Two Brooklyn Sisters Rocked the Accessories World

    Community and partnerships are more critical than ever these days – but often, these terms become buzzwords without a manual. See how they're done from two experts - Chioma and Uchenna Nguwado, the founders of Cee Cee's Closet NYC, who've developed...

    • 45 min
    A B!tch Session on the Agency/Client Relationship

    A B!tch Session on the Agency/Client Relationship

    It's time for a b!tch session! These days, most of us work with consultants or agencies to achieve our goals. we're either on the client side or the agency side. We can have all the tools but it's the team that handles the execution. And often, that's...

    • 45 min
    What's New for 2021, Goal-Setting Tips, The Value of Slowing Down

    What's New for 2021, Goal-Setting Tips, The Value of Slowing Down

    An exciting update: there's a new season of Needle Movement podcast episodes coming soon and today, we'll share the deets including some programming updates.  This time of year, many of us are setting ambitious business and personal goals for the...

    • 17 min
    2021 Predictions: The 5 Key Trends to Know

    2021 Predictions: The 5 Key Trends to Know

    On this solo episode,  we discuss the five 2021 digital trends to prepare for – the new business models of selling online outside of direct eCommerce, how businesses are using fun and games to attract new audiences, the building momentum of conversation...

    • 50 min
    The BFCM Awards: A Best of 2020 Holiday Marketing Recap

    The BFCM Awards: A Best of 2020 Holiday Marketing Recap

    In this episode, we will be joined by two judges, one is Christina Hagopian, President, and Creative Director of Hagopian ink that has clients from fashion, global beverages, cosmetic companies, and other industry-leading event businesses including Mercedes-Benz, Burberry London, Pepsi Co, and many more. This episode will also be graced by another judge, Corinne Watson, a researcher and writer for SMS provider postscript as they both pick their best brands for Holiday Season 2020 that includes those who have the best offers and profits during Black Friday and Cyber Monday.

    • 44 min
    The Home Run Formula to Better Copywriting with Kaleigh Moore

    The Home Run Formula to Better Copywriting with Kaleigh Moore

    Writing for eCommerce platforms is one of the key elements in selling. It has to be strategic enough to convert leads and revenues. In this episode, our special guest Kaleigh Moore will share her formula on how to become a stronger copywriter over...

    • 31 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

KansasCityKitty ,

always informative

I really enjoy Stephen's take on e-commerce and the depth in which he takes each topic! So many interesting nuggests to gain from these.

JTL corp ,

Very insightful podcast!

If you own an e-commerce business and are looking for growth opportunities this one must be on your short list!

nohoward ,

Awesome podcast!

Stephen has done a great job of interviewing some experienced and insightful guests that have been able to drop some truly actionable gems with regards to digital marketing. I will continue to stay tuned and look forward to all future episodes.

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