Episode 6: Louise Story, Journalist, Author, Professor & More | Fighting Corruption, Building Trust in the News, and Creating a More Equitable Future for America More Than A Job

In this episode, Mike Poznansky welcomes Louise Story, journalist, author, professor, and much more. Louise spent over a decade at the New York Times where her investigative reporting work inspired major reforms and law enforcement cases. Louise went on to join The Wall Street Journal where she spearheaded the company’s digital transformation and news strategy. She’s currently working on a book on race, money, and equity in America while teaching on the topic at Yale and Columbia.
Louise provides a thoughtful and knowledgeable take on the duty of investigative reporting, how we can create more trust in the news, and provides her thoughts on the role of news in modern culture. Louise talks about what leaders can do to be on the edge vs. in the center, and how she got through some of the challenges and threats throughout her time as an investigator. She also shines a light on her commitment to bringing more diversity, inclusion, and transparency to the world.
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.
 
Mentioned in This Episode:
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Louise Story: Website | Twitter