37 min
Follow the Search for Better Answers CMI Weekly Wrap
-
- Marketing
In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020.
SPONSOR
SiteCore
Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.
Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.
Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.
Learn more at http://cmi.media/weekly_wrap_sitecore
NEWS ITEM OF THE WEEK
DTC brands are partnering up to create communities (and save on customer acquisition costs)
https://www.modernretail.co/platforms/dtc-brands-are-partnering-up-to-create-communities-and-save-on-customer-acquisition-costs/
INTERVIEW OF THE WEEK
Kate Volman, CEO of Floyd Consulting
Kate and her team are dedicated to helping individuals and organizations become the best version of themselves by providing training, coaching, and consulting services, including Floyd’s cornerstone Dream Manager program based on Matthew Kelly’s bestselling book. With over 15 years of consulting experience with businesses, executives (and having been a business owner herself), Kate understands the professional challenges her clients face. She’s worked with both large and small businesses, including brands such as GoDaddy, Entrepreneur.com, and StartUpNation.com.
https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401303706
Learn more from Kate.
Check out Floyd Consulting: https://www.floydconsulting.com/
Check out her website: http://katevolman.com/
Check out her videos: https://www.youtube.com/channel/UCRvJ5IsMvwd6NKXbl64K-5Q
OUR CONTENT MARKETING IDEA OF THE WEEK
Crush Your Content Goals With a Team Built on Talents, Not Tasks [Video]
https://contentmarketinginstitute.com/cco-digital/systems-issue/teams-targeting/build-talent-based-teams/
In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020.
SPONSOR
SiteCore
Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.
Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.
Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.
Learn more at http://cmi.media/weekly_wrap_sitecore
NEWS ITEM OF THE WEEK
DTC brands are partnering up to create communities (and save on customer acquisition costs)
https://www.modernretail.co/platforms/dtc-brands-are-partnering-up-to-create-communities-and-save-on-customer-acquisition-costs/
INTERVIEW OF THE WEEK
Kate Volman, CEO of Floyd Consulting
Kate and her team are dedicated to helping individuals and organizations become the best version of themselves by providing training, coaching, and consulting services, including Floyd’s cornerstone Dream Manager program based on Matthew Kelly’s bestselling book. With over 15 years of consulting experience with businesses, executives (and having been a business owner herself), Kate understands the professional challenges her clients face. She’s worked with both large and small businesses, including brands such as GoDaddy, Entrepreneur.com, and StartUpNation.com.
https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401303706
Learn more from Kate.
Check out Floyd Consulting: https://www.floydconsulting.com/
Check out her website: http://katevolman.com/
Check out her videos: https://www.youtube.com/channel/UCRvJ5IsMvwd6NKXbl64K-5Q
OUR CONTENT MARKETING IDEA OF THE WEEK
Crush Your Content Goals With a Team Built on Talents, Not Tasks [Video]
https://contentmarketinginstitute.com/cco-digital/systems-issue/teams-targeting/build-talent-based-teams/
37 min