39 min
Break the Rules the Right Way CMI Weekly Wrap
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- Marketing
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.
SPONSOR
SiteCore
Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.
Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.
Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.
Learn more at http://cmi.media/weekly_wrap_sitecore
NEWS ITEM OF THE WEEK
The Financial Times is selling its subscription expertise
https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/
INTERVIEW OF THE WEEK
Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.
Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.
Learn more from (and about) Brian:
Sign up for the Further newsletter: https://further.net/
Listen to Unemployable: https://unemployable.com/podcast/
OUR CONTENT MARKETING IDEA OF THE WEEK
Want More Creative Content Ideas? Break These 6 ‘Rules’
https://contentmarketinginstitute.com/2018/11/ideas-break-rules/
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.
SPONSOR
SiteCore
Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.
Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.
Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.
Learn more at http://cmi.media/weekly_wrap_sitecore
NEWS ITEM OF THE WEEK
The Financial Times is selling its subscription expertise
https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/
INTERVIEW OF THE WEEK
Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.
Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.
Learn more from (and about) Brian:
Sign up for the Further newsletter: https://further.net/
Listen to Unemployable: https://unemployable.com/podcast/
OUR CONTENT MARKETING IDEA OF THE WEEK
Want More Creative Content Ideas? Break These 6 ‘Rules’
https://contentmarketinginstitute.com/2018/11/ideas-break-rules/
39 min