34 min

Episode 703 | The Accidental SaaS Entrepreneur Startups For the Rest of Us

    • Entrepreneurship

In episode 703, Rob Walling interviews Jordan Hansen, founder of Cobalt Intelligence. They dive into Jordan's unexpected journey into SaaS and the growth of his company, which specializes in business verification through API. Jordan reflects on quitting his job to pursue his startup and the benefits of community and mentorship he has received from TinySeed. 



Episode Sponsor:





Find your perfect developer or a team at Lemon.io/startups



The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.



They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.



When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.



And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups



Topics we cover: 




2:30 – What does Cobalt Intelligence offer?



5:45 – Team scale, market, and business origins 



9:55 – Starting YouTube and finding motivation to continually publish



13:27 – Working with a savings runway and applying to TinySeed



23:50 – Finding product-market fit



26:58 – Unlisting content to align with business goals



31:50 – “Accidental” SaaS founder




Links from the Show: 




Register for MicroConf US in Atlanta, April 2024



TinySeed



The SaaS Playbook



Jordan Hansen (@JordBHansen) | X



Cobalt Intelligence (@CobaltIntell) | X



Cobalt Intelligence 



Lianna Patch (@punchlinecopy) | X



The Stair Step Method of Bootstrapping



Soft Skills: The software developer's life manual by John Sonmez 



Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan)

In episode 703, Rob Walling interviews Jordan Hansen, founder of Cobalt Intelligence. They dive into Jordan's unexpected journey into SaaS and the growth of his company, which specializes in business verification through API. Jordan reflects on quitting his job to pursue his startup and the benefits of community and mentorship he has received from TinySeed. 



Episode Sponsor:





Find your perfect developer or a team at Lemon.io/startups



The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.



They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.



When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.



And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups



Topics we cover: 




2:30 – What does Cobalt Intelligence offer?



5:45 – Team scale, market, and business origins 



9:55 – Starting YouTube and finding motivation to continually publish



13:27 – Working with a savings runway and applying to TinySeed



23:50 – Finding product-market fit



26:58 – Unlisting content to align with business goals



31:50 – “Accidental” SaaS founder




Links from the Show: 




Register for MicroConf US in Atlanta, April 2024



TinySeed



The SaaS Playbook



Jordan Hansen (@JordBHansen) | X



Cobalt Intelligence (@CobaltIntell) | X



Cobalt Intelligence 



Lianna Patch (@punchlinecopy) | X



The Stair Step Method of Bootstrapping



Soft Skills: The software developer's life manual by John Sonmez 



Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan)

34 min