Planning seems like a luxury to overwhelmed founders. I get it. But it's not. It's a lifeline in the chaotic waters of entrepreneurship. Remaining objective in the face of the emotional rogue waves of entrepreneurship is perhaps the top benefit of even a short, objective plan for growth. In addition, a revenue target is a brutally objective mirror once the year is over. You can't change the number you picked 12 months earlier. You either hit it or you didn't and now you need to understand why. Without planning, iteration becomes random guesswork, not a professional response to market signals.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
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