56 episodes

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Startup Confidential Dr. James F. Richardson

    • Business
    • 5.0 • 53 Ratings

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

    Episode #56 - The Emerging Caste Hierarchy Among Founders

    Episode #56 - The Emerging Caste Hierarchy Among Founders

     Are you a ‘professional’ entrepreneur or just an amateur founder? Start-up land is full of folks new to their industry and even new to capitalism itself. The hordes of amateurs are one reason that public firm employees look down on start-ups traditionally. But, increasingly, even in CPG, there is a caste hierarchy between the pros and the newbs. Despite the disadvantage new founders face, more and more are professionalizing to succeed, very well. But the need to professionalize is more urgent than ever if you want to compete with the growing number of pros in the space.


    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 11 min
    Episode #55 - Why I Said No to $255K in Work And What You Should Learn From it

    Episode #55 - Why I Said No to $255K in Work And What You Should Learn From it

     In this episode, I look back to explain why I tossed away $250,000 in billable work as I grew my own business and why my rationale is simply a B2B version of what you should be doing as you plot your own path to scale. Strategic growth requires saying ‘no.’ In CPG, you will actually have to say ‘no’ more as you start getting traction and industry visibility. That’s an irony that professional services firms rarely encounter.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 9 min
    Episode #54 - I’ll Commit More Time Once There’s Traction...

    Episode #54 - I’ll Commit More Time Once There’s Traction...

    Don’t be a fence-sitter. Don’t run your startup via laptop-as-remote control. You have to do all the right things internally or yourself early on if you want to up your chances of finding market validation and a way up the Skate Ramp. 


    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 10 min
    Episode #53 - Brag About Your Fan List, Not Your Door Count

    Episode #53 - Brag About Your Fan List, Not Your Door Count

    CPG startups rarely want to discuss anything related to their actual topline performance in press releases or interviews. So, they often beat their chest about their retail door count. And how much it has grown. Who cares, really? This episode gives you something much more important to brag about...if you actually did anything.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 8 min
    Episode 52 - Think Like a Scientist, Plan Your Experiment

    Episode 52 - Think Like a Scientist, Plan Your Experiment

     If you’ve read my book - Ramping Your Brand, you know I have an entire section called “Managing a Small Experiment” for a reason. This episode returns to this theme and reminds founders of why they need to think like a scientist, not just a business person if they want to grow quickly and efficiently. 
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 7 min
    Episode 51 - Why Public Firm Alumni Make Such Bad Startup Employees

    Episode 51 - Why Public Firm Alumni Make Such Bad Startup Employees

     In this episode, I share my behavioral understanding of BigCo employees, especially those in the marketing organizations of large companies. Specifically, I warn founders to be very careful about hiring these folks straight in, despite the impressive resumes and fancy business degrees. They generally do not adapt well and move on, wasting valuable time you don’t have to waste. 


    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 8 min

Customer Reviews

5.0 out of 5
53 Ratings

53 Ratings

Me123456689101112 ,

Excellent information, no sugar coating here

It’s difficult running a small business, Dr. J Richardson knowledges this and gives great advice of how to improve your business and he has a wicked (in a good way) sense of humor.

Sam from Nutkrack ,

Worth your time ahead of the others

Dr R might be a little, um, in your face for some people, but it is worth it. This podcast ans his book have been invaluable to our team, and taught us a ton. I bought his book for my business partners for Christmas, and I listen to every episode. Who knew data and science could help your business?!

CulJuk ,

Must listen to!!

As a new CPG founder, I listen to and apply everything Dr. Richardson shares because he’s SPOT ON! Get his book too!!

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