32 episodes

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder-resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Startup Confidential Dr. James F. Richardson

    • Entrepreneurship
    • 5.0 • 34 Ratings

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder-resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

    Ep. 32- Stakeholder Classes - The Investor

    Ep. 32- Stakeholder Classes - The Investor

    It's time to share thoughts on one of the more important stakeholder classes for your fast growing early stage brand. I focus on the pros and cons of angels, venture capitalists and private equity firms. I'm very keen on angels for reasons you'll want...

    • 16 min
    Ep 31- Founder Archetypes - The Brand Worshipper

    Ep 31- Founder Archetypes - The Brand Worshipper

    Grab onto your handrails, folks. You may hear the thunderous retort of the entire global branding industry in the middle of this one. Branding is one of the most over-rated arts in the early years on the Ramp. Without a data-refined strategy in place,...

    • 15 min
    Ep. 30 - An Interview with Jake Huber - Negotiating with Buyers Part Two

    Ep. 30 - An Interview with Jake Huber - Negotiating with Buyers Part Two

    He's back! Jake Huber riffing with me on more advanced topics in retail buyer negotiation. The big one in this final part of the interview is : how to say no...obviously, without ever using this word. :) If you liked Part 1, then you're going to luv,...

    • 13 min
    Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One

    Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One

    Pardon the horrendous audio. This was recorded in a chaotic apartment during the early months of the pandemic. Nevertheless, Jake Huber and I riffed on some very important topics. In Part One we address the #1 thing founders screw up when approaching...

    • 10 min
    Ep. 28 - Why I No Longer Work With Young Startups

    Ep. 28 - Why I No Longer Work With Young Startups

    Sorry to discuss my boring business, but, in this rare case, my internal decision is based on something it might benefit some of you to hear about. I hope so, or this will be a seriously low performing episode! This episode hinges around the concept of...

    • 10 min
    Ep. 27 - Ramping Your Brand - A Reading on Iteration

    Ep. 27 - Ramping Your Brand - A Reading on Iteration

    The UPCs you initially launch with are very, very unlikely to be the ones that you scale. Maybe the product inside the package is largely the same. But many things will change as you learn and iterate on the basis of market feedback. In this episode I...

    • 9 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

SakiIkas ,

Perfect Length (under 15min). Straight to the Point.

This is a refreshing podcast that I look forward to listening to. The host seems qualified and references relevant brands for perspective. Our brand took the fast path to $1million ARR using distribution and the outcome was exactly as he explains.

I love that it’s long enough to cover a topic, but not more. He nails it by averaging around 12min and doesn’t go off on tangents or fluff.

David D (ChipMonk) ,

This Podcast is a God Send

I'm a founder of a small specialty food startup and have been listening to this podcast daily, and holy crap it’s one of the most refreshing things I’ve listened to in a long time. I used to be a big fan of NPR’s How I Built This, which tells amazing stories of successful startups but over time I realized it never actually gave an entrepreneur any real tactics or guidance on how to be successful. In fact, I’d wager a lot of the brands featured on there may have just gotten lucky and probably shouldn’t be mimicked. This podcast is short, sweet, and provides actual honest tips and actionable advice for someone in my shoes. If you're a founder / entrepreneur in the food CPG space, do yourself a favor, listen to every single episode and buy Dr. Richardson's book while you're at it (Ramping Your Brand)

David deSouza ,

Specific and actionable

Dr Richardson's advice is real world stuff backed by a strong conceptual framework and years of experience. He focuses on a range of useful and practical topics and his sense of humor makes it fun to listen. I recommend this to all my friends in the startup CPG world

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