118 episodes

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Startup Confidential Dr. James F. Richardson

    • Business
    • 4.9 • 66 Ratings

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

    Episode 118 - Founder Archetypes - The Creative Founder

    Episode 118 - Founder Archetypes - The Creative Founder

    The majority of CPG founders exhibit this archetypal orientation. They got into this because they're innovators. They're category geeks. Some, even snobs. But the real weakness these folks have to accept and address somehow is that they are NOT business people at heart. And yet it is the professional businessperson (and his/her team) who scales innovations. Not product-obsessed amateurs. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Pl...

    • 10 min
    Episode 117 - Founder Archetypes - The Finance Founder

    Episode 117 - Founder Archetypes - The Finance Founder

    Founders are not snowflakes after all. They tend to come in a finite array of archetypes. In this series, I begin by discussing the Finance Founder. His/Her orientation to money and ROI over-determines every decision they make. For good and for bad. If you recognize yourself in this episode, I hope it helps trigger some self-awareness and growth. You need it. :) Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this...

    • 14 min
    Episode 116 – Finance Your Strategy, Not the Other Way Around

    Episode 116 – Finance Your Strategy, Not the Other Way Around

    It can be very tempting to look at your balance sheet or cash flow and then pick only tactics you can afford based on your present snapshot. The problem with this is not your financial responsibility. The problem is that you can’t compete effectively and grow rapidly until you prioritize competitive strategy first and then determine the relevant playbook you can afford. I promise you that you won’t end up with the same playbook, even if it costs the same. Have a listen and see what you think....

    • 5 min
    Episode 115 - Direct to Consumer is Toast for Founders

    Episode 115 - Direct to Consumer is Toast for Founders

    Scaling a consumer-packaged goods brand via the DTC channel is more or less dead to all but the super-wealthy founder. It's important to note that the much larger, adjacent online grocery space is also declining. I explain why the dream is over for scaling into the eight figures online in CPG. And how you should think about both 3P online and the DTC channels moving forward. You don't want to miss this episode.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrow...

    • 7 min
    Episode 114 - The Death Funnel is Even Deadlier

    Episode 114 - The Death Funnel is Even Deadlier

    The perils of the first $500,000 in recurring sales are many. Most are related to cash flow and getting paid by distributors or retailers. Without the proper seed monies, many companies evaporate despite the power of their innovation. In this episode, I'm updating the episode that launched this tough love podcast. There is less space on shelves than ever before, slotting fees have risen, and competition for access is worse than ever. Learn how to get through it and thrive.Your Host: Dr....

    • 12 min
    Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand

    Episode 113 - How Athletic Brewing Becomes the Next Billion Dollar Brand

    Non-alcoholic beer has been on a tear since 2017. That's when Heineken and an unknown brand, Athletic Brewing, appeared on shelves to shake things up. The latest Skate Ramp brand has crossed $100M rapidly, but will it journey at high speed toward $1B and truly impact the beer industry? I share an excerpt of my thoughts recently written in detail for The Food Institute. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback ...

    • 6 min

Customer Reviews

4.9 out of 5
66 Ratings

66 Ratings

kjb0514 ,

Insightful and engaging!

James and his knowledgeable guests talk all things business, but it’s so much more than that! You’ll get tons of actionable advice and tangible tips, but you’ll also get heaps of inspiration from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, James - keep up the great work!

ninja steth jelly 7655 ,

Very insightful

James provides insightful guidance to those who are working hard to atart and scale their businesses

Tracy-R ,

Spot on

Cuts to the chase - realistic, concise, fun.

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