83 episodes

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

Startup Confidential Dr. James F. Richardson

    • Business
    • 4.9 • 62 Ratings

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

    Episode 83 - The Seven Reasons You Need a Strategic Plan

    Episode 83 - The Seven Reasons You Need a Strategic Plan

    Planning seems like a luxury to overwhelmed founders. I get it. But it's not. It's a lifeline in the chaotic waters of entrepreneurship. Remaining objective in the face of the emotional rogue waves of entrepreneurship is perhaps the top benefit of even a short, objective plan for growth. In addition, a revenue target is a brutally objective mirror once the year is over.  You can't change the number you picked 12 months earlier. You either hit it or you didn't and now you need to understand why. Without planning, iteration becomes random guesswork, not a professional response to market signals. 
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 11 min
    Episode 82 - Liquid Death - The Latest Skate Ramp Winner

    Episode 82 - Liquid Death - The Latest Skate Ramp Winner

    Liquid Death is the latest CPG case everyone is talking about. Not simply because of the massive fundraising but also the actual topline growth. The question is, can you lean on branding as the primary launch attribute? Is this something you can only pull off in categories like water? And will LD stay at scale, or was it simply a well-executed advertising stunt? My thoughts on this episode. 
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 10 min
    Episode 81 - The Paternalism Trap for Startups

    Episode 81 - The Paternalism Trap for Startups

    I've seen it client side. I've blogged about it recently. The emerging research on paternalistic work cultures is this: great for stable, conservative slow-growth small businesses where employees prefer stability to the stress of high performance. And the downside is that a paternalistic leadership style generates mediocrity even from highly talented people.  Paternalism doesn't end companies. It holds them back.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 10 min
    Episode 80 - Why Coke Really Shut Down Honest Tea

    Episode 80 - Why Coke Really Shut Down Honest Tea

    Many in the natural/organic end of CPG were heartbroken when Coca-Cola wound down the Honest Tea portion of the Honest business. In this episode, I share my own take on why Coca-Cola most likely made this decision and why Honest sold way too early in the revenue curve to make this acquisition work long-term.
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 11 min
    Episode 79 - The Last Big Early-Stage Hire is the Toughest

    Episode 79 - The Last Big Early-Stage Hire is the Toughest

    Wow. Finding a decent head of marketing is easy. But, their ability to move the needle is probably dumb luck, despite their organizational skills. Most marketing fails to move awareness and household penetration because the head of marketing doesn’t have a Guggenheim ruthless eye for effective creative that moves hearts and wallets. The problem is so bad, I even launched a course, now live, to help train folks who want to up their effectiveness and become major players at the table.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 9 min
    Episode 78 - The Curious Case of RampCo

    Episode 78 - The Curious Case of RampCo

    RampCo is an illustrative case based on my client's work. It explores how a brand launched as a multi-category platform can immediately find its hero UPCs and pivot toward them. The result is a more focused, much faster grower brand consumers now see as a true category expert. And consumers want new brands to be category specialists. Leave the platform innovation for store label brands. They can pull it off because they own the points the distribution and don't care how slowly 800 UPCs move. It's their shelves!  


    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

    • 11 min

Customer Reviews

4.9 out of 5
62 Ratings

62 Ratings

Tracy-R ,

Spot on

Cuts to the chase - realistic, concise, fun.

CEO & Investor ,

Skip the Consulting

I am one of the engineer - investor - CEOs who Dr. Richardson has cheated out of pre-paid consulting services at the rate of $250 / hr. I am the paying customer who is the subject of Richardson's made-up factoid about an engineer who would not give context on the business and defensively blustered when challenged. Richardson said to me, he does not read briefing papers and does not prepare for paid consultation meetings. In my career I have never seen an engineer bluster.

The sneering tone of Episode 74 "Why Engineers Struggle as Founders" is an example of Richardson's contempt for paying customers, for whom he claims to be "doing you a favor". My advice is to not let Dr. Richardson interact with your employees or you will lose valuable human resources and your judgement will be questioned.

Richardson knows nothing about engineering, which requires judgement to get approximately the right answer to real problems, and do it fast. But Richardson can't know because he is permanently stuck as a contingent worker, an external temporary resource. People who have shown the bad judgment to waste years on a social science PhD and now do undergraduate level work are not trusted with business decisions among the executive team in companies that manufacture and sell CPG.

Business decisions in CPG industry are made by the executive team responsible for operations. Managers with the education and experience for quantititative analysis politely extract insights from external resource consultants with social science degrees, then send them away so engineers and business executives can get back to making money.

Richardson ignores his own advise to focus on customer experience while consuming the product as he repeats in podcast episode #74, "F__k, F__k, f__king up, F__kups, and F__king ruin.

We are sympathetic to his excuses, claiming to be a neurodiverse, solopreneur, but our sympathy ended when he stole our money. From 1st hand experierience, in my opinion, Richardson is a self-indulgent, unemployable creep. He might learn about new strategy for sales of CPG from participating in the success of our business, But after being cheated in a paid discovery call, In my opinion his ability to learn in real-time are limited and his insights are becoming outdated.

Blubber boob ,

Invaluable

I never miss an episode. When Dr. Richardson puts out a blog post, you must read it, when he posts on LinkedIn, pay attention. And when he releases a new podcast episode, you must listen!

Not to be missed!!

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