21 min
Episode Twelve: An interview with Ghassan Sultan and Lydia Kirby Deep Dive into Agile Marketing
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- Business
For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
21 min