Deep Dive into Agile Marketing

John Cass

5.0 (4)
BUSINESS
UPDATED WEEKLY

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.

6D AGO

Jessica Fewless - Deep Dive into Agile Marketing Podcast (Episode Thirty Three)

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Jessica Fewless, VP of Marketing and Partnerships at Inverta. They discuss ABM, AI, and the broader marketing landscape, with a particular focus on how agile marketing can transform the way teams operate. Their conversation highlights how agile practices can support and streamline the implementation of AI in marketing, ensuring teams adopt these tools effectively and sustainably. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 min
FEB 3

Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Christophe Martinot, CoFounder of Seeding Energy and Author of Spiral Up. They discuss Christophe's new book, and its benefits for companies, and teams, along with how agile influenced the concept and framework of the book. You can find out more about Christophe's new book at https://www.spiralingup.works/ Learn more about your ad choices. Visit megaphone.fm/adchoices

37 min
JAN 30

Sheila Slick - Deep Dive into Agile Marketing Podcast (Episode Thirty One)

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Sheila Slick, Chief Technology Officer and Founder of PodtoBook.ai. . They discuss Sheila’s company and its product, which helps SMBs turn their expertise into full manuscripts. The conversation explores the impact of agile marketing on modern marketing work, the role of AI, and how PodtoBook.ai can empower any subject‑matter expert to become a book author. Sheila Slick, MS is a technology entrepreneur who learned to code at 36 and received NASA Space Apps Global Recognition (2013, 2016) for her educational apps. With over 25 years of business leadership experience and a Master's in Leadership from Embry-Riddle Aeronautical University, she founded PodToBook.ai after experiencing firsthand the challenge of turning podcast content into a book. As Past Chair of SCORE Volusia Flagler County (2021-2023), Sheila led a volunteer team that mentored over 720 small business owners annually, providing guidance to more than 1,000 entrepreneurs during her tenure. She has co-founded four businesses across multiple countries and is recognized as a Female Pioneer in Technology in Latin America. Sheila hosts "Milestone Moments in Business and Leadership," where she delivers practical insights to help entrepreneurs build momentum and achieve consistent progress. She is the author of "Momentum: Daily Practices to Build Your Business & Thrive," available on Amazon in both Kindle and paperback formats. Stop letting your best content live in just one format. Visit PodToBook.com to discover how podcasters, coaches, and experts are building their authority with published books. To connect with Sheila visit: SheilaSlick.com Learn more about your ad choices. Visit megaphone.fm/adchoices

37 min
12/11/2025

Frank Days - Deep Dive into Agile Marketing Podcast (Episode Thirty)

In this episode of Deep Dive into Agile Marketing, John Cass speaks with Frank Days, fractional CMO, and longtime user of agile marketing. We explore how CMOs can navigate the fast‑changing world of AI in marketing. Frank shares his journey in experimenting hands‑on with AI coding agents. Check out both the podcast and Frank’s new Substack post where he explains why “vibecoding” — describing what you want and letting AI build it — is reshaping the role of marketing leaders. https://vibecodingcmo.substack.com/p/why-a-blog-about-vibecoding-for-cmos Learn more about your ad choices. Visit megaphone.fm/adchoices

21 min
11/20/2025

Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine)

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrea Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact of AI on agile marketing coaching and marketing in general. Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM). Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University. Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel. Learn more about your ad choices. Visit megaphone.fm/adchoices

37 min
10/16/2025

Todd Baylor - Deep Dive into Agile Marketing Roundup Podcast (Episode Twenty Eight)

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™... To empower business growth teams and individuals over processes To relentlessly deliver compelling value propositions throughout the deal cycle To transform growth organizations by applying Agile techniques to business development, capture and proposal management. Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards. Learn more about your ad choices. Visit megaphone.fm/adchoices

42 min
10/09/2025

Stacey Ackerman - Deep Dive into Agile Marketing Podcast (Episode Twenty Seven)

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. Stacey Ackerman is a well-known agile marketing leader. She founded and ran her own consultancy for more than a decade, and has been a global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey has worked with several clients, including MetLife, Premier Health, Vizient and more improve marketing agility and operations. In her most recent role as Head of Marketing, she incorporated agile and AI to scale her small in-house team. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 min
09/25/2025

Scott Brinker - Deep Dive into Agile Marketing Podcast (Episode Twenty Six)

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 min

5

out of 5

4 Ratings

Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.

Creator

John Cass
Years Active

2019 - 2026
Episodes

33
Rating

Clean
Copyright

© Copyright 2024 All rights reserved.
Show Website

Deep Dive into Agile Marketing