14 episodes

Agile marketing expert John Cass shares insights, interviews, and more in this new show from the Business Agility Institute.

Deep Dive into Agile Marketing businessagilityinstitute

    • Business
    • 5.0, 3 Ratings

Agile marketing expert John Cass shares insights, interviews, and more in this new show from the Business Agility Institute.

    Episode Seven: An Interview with Giannina Rachetta

    Episode Seven: An Interview with Giannina Rachetta

    In Episode Seven, John interviews Giannina Rachetta, Product Marketing Manager at 3M. 

    • 31 min
    Special Edition: (Portuguese) Agile Marketing Around the Globe with Andre Felippa

    Special Edition: (Portuguese) Agile Marketing Around the Globe with Andre Felippa

    In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.  

    • 14 min
    Special Edition: Agile Marketing Around the Globe with Andre Felippa (English)

    Special Edition: Agile Marketing Around the Globe with Andre Felippa (English)

    In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese. 

    • 12 min
    Special Edition: A COVID-19 Update from the Netherlands

    Special Edition: A COVID-19 Update from the Netherlands

    In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.

    • 5 min
    Special Edition: A COVID-19 Update from Naoya Segawa

    Special Edition: A COVID-19 Update from Naoya Segawa

    John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing. Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/

    • 9 min
    Introduction to Global Marketing Series + Business Agility Podcast Network

    Introduction to Global Marketing Series + Business Agility Podcast Network

    John Cass introduces the global marketing series featuring agilists from Brazil, Japan, and the Netherlands. 

    • 53 sec

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