52 min
Escape the noise | Master SaaS Content Relevance: Casey Hill The SaaS Sprints Podcast (Content Marketing Podcast)
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- Marketing
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
37:49 - Thoughts on Email Newsletter Engagement
43:12 - Measuring Growth with NRR
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆ
0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
37:49 - Thoughts on Email Newsletter Engagement
43:12 - Measuring Growth with NRR
52 min