The SaaS Sprints Podcast (Content Marketing Podcast‪)‬ Yaagneshwaran Ganesh

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Introduction
02:40 - Why people underestimate what it takes
06:00 - Lack of a coherent marketing strategy
09:00 - Is more content good or bad?
14:10 - What's the first to fix when it comes to content
20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)
24:10 - How to compete with content
28:07 - How in-person events contribute to influential content
33:50 - How to think about content promotion
43:20 - Expect content to become more entertaining
46:40 - Rapid Fire
1:00:51 - Connect with Nemanja on LinkedIn
1:02:30 - Parting msg: Keep it funky

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.


𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
37:49 - Thoughts on Email Newsletter Engagement
43:12 - Measuring Growth with NRR

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.

So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦


00:00 - Intro
01:36 - Buyer journey as a base to create content
09:06 - Connecting content to buyer intent
13:36 - What is intent data?
17:20 - Is it reliable to build content strategy based on intent data?
20:01 - Engagement planning framework
25:40 - How to use buyer intent
29:00 - Total Customer Growth Model
31:42 - Rapid Fire
37:00 - Connect with Adam on LinkedIn
37:47 - Parting msg: Know your customer to get better at your craft

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website.

He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers.

So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦


00:00 - Intro
01:30 - Where most SaaS miss out on SEO
03:26 - Starting point of SEO for new websites
08:46 - Demand generation vs demand capture mix
12:28 - What are money keywords
20:25 - Balancing functional SEO and content quality
22:40 - Approach to building backlinks
29:00 - Building content partnerships
29:40 - Components of a great website
36:33 - Rapid Fire
42:42 - Connect with Sam on LinkedIn
43:10 - Parting msg: Experiment and try building things yourself

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.

He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.

So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦


00:00 - Intro
01:15 - Starting as a one person content team
02:49 - First 30 days of a content marketer
04:56 - The power of webinars and mid-funnel
07:20 - Make content entertaining and educational
09:57 - Structuring the content team
11:50 - Measuring content marketing
14:07 - Start with the CEO slide
15:55 - Documenting & aligning on POV
18:08 - Executing on the POV
21:20 - Being intentional about podcasts
25:08 - Role of podcasts in your content mix
27:30 - Rapid Fire
32:14 - Connect with Devin on LinkedIn
32:45 - Parting msg: Pick metrics that align to org goals

In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD.

Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers.

The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro
01:15 - All those titles are irrelevant!
03:40 - How Jobs To Be Done (JTBD) can influence content
05:19 - What should your product page convey
10:00 - JTBD influence on comparison pages
12:54 - What comparison pages miss
14:27 - The role of TAM
19:02 - Identifying the JTBD for all-in-one solutions
21:54 - Stop selling pain
24:30 - We assume symmetry
29:15 - On-the-spot JTBD case study
38:24 - Product-led is about how well you educate your customer
42:27 - Why Basecamp got rid of free trial
47:03 - What a community really mean
47:35 - Rapid Fire
59:12 - Parting msg: Find struggling moments