12 min
Essential Costa Rica: A Decade of Successful Country Branding Place Brand Leaders Podcast
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- Management
Join me on the latest episode (#15) of the Place Brand Leaders podcast, where I had the pleasure of chatting with Adriana Acosta, the head of international promotion at PROCOMER in Costa Rica, about the remarkable success of the nation's country brand strategy - Essential Costa Rica. In this captivating conversation, we delve into the 10-year journey of Essential Costa Rica, exploring its achievements, challenges, and future aspirations. Discover what makes Costa Rica's approach to place branding so unique and effective, as we discuss the program's emphasis on sustainability, innovation, and stakeholder collaboration. We also explore how Essential Costa Rica has played a pivotal role in establishing Costa Rica as a leading destination for tourism, investment, and trade. So, whether you're a seasoned place branding professional or simply fascinated by the world of destination marketing, this is an episode you won't want to miss. Tune in now as we shine a Spotlight on Costa Rica!
Join me on the latest episode (#15) of the Place Brand Leaders podcast, where I had the pleasure of chatting with Adriana Acosta, the head of international promotion at PROCOMER in Costa Rica, about the remarkable success of the nation's country brand strategy - Essential Costa Rica. In this captivating conversation, we delve into the 10-year journey of Essential Costa Rica, exploring its achievements, challenges, and future aspirations. Discover what makes Costa Rica's approach to place branding so unique and effective, as we discuss the program's emphasis on sustainability, innovation, and stakeholder collaboration. We also explore how Essential Costa Rica has played a pivotal role in establishing Costa Rica as a leading destination for tourism, investment, and trade. So, whether you're a seasoned place branding professional or simply fascinated by the world of destination marketing, this is an episode you won't want to miss. Tune in now as we shine a Spotlight on Costa Rica!
12 min