16 episodes
Place Brand Leaders Podcast Florian Kaefer
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- Business
Place Brand Leaders Podcast, by The Place Brand Observer, explores the world of place branding with a focus on influential figures, sustainable practices, and impactful stories. In each episode, Florian Kaefer talks with leading professionals or explores strategies aligned with the United Nations Sustainable Development Goals. The podcast highlights responsible approaches to place branding, offering insights and practical advice for those involved in place making and shaping. It's a resource for understanding the nuances of creating positive and sustainable change in locations worldwide.
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10 Years of TPBO & What's Next - Place Brand Leaders Episode 16
Welcome to the first episode of Season 3 and our 16th episode overall on the Place Brand Leaders Podcast. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join Florian Kaefer, founder of TPBO, as he looks back over ten years of place branding and discusses what's coming next.
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Essential Costa Rica: A Decade of Successful Country Branding
Join me on the latest episode (#15) of the Place Brand Leaders podcast, where I had the pleasure of chatting with Adriana Acosta, the head of international promotion at PROCOMER in Costa Rica, about the remarkable success of the nation's country brand strategy - Essential Costa Rica. In this captivating conversation, we delve into the 10-year journey of Essential Costa Rica, exploring its achievements, challenges, and future aspirations. Discover what makes Costa Rica's approach to place branding so unique and effective, as we discuss the program's emphasis on sustainability, innovation, and stakeholder collaboration. We also explore how Essential Costa Rica has played a pivotal role in establishing Costa Rica as a leading destination for tourism, investment, and trade. So, whether you're a seasoned place branding professional or simply fascinated by the world of destination marketing, this is an episode you won't want to miss. Tune in now as we shine a Spotlight on Costa Rica!
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World Expos a City Branding Opportunity? Place Brand Leaders Ep. 14
A quick summer update on latest happenings at The Place Brand Observer. And we dive into the topic of World Expos, rediscovering insights shared by Magdalena Florek and Marta Hereźniak earlier on the opportunities and potential risks of hosting a World Expo. Happy listening!
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How Sustainability Impacts Country Brands - Place Brand Leaders Ep. 13
How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding, together with his thoughts and research findings on the perceived credibility and potential vulnerability of New Zealand's "clean, green" image and "100% Pure" brand positioning.
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Place Branding Priorities 2022 - Place Brand Leaders Ep. 12
What are the key trends and priorities which will impact the work of place brand managers in 2022? We asked our panel of place brand specialists.
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How to Measure Place Branding Success - Place Brand Leaders Ep. 11
How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).