These are the stories of the Evergreen™️ movement.
Evergreen leaders are seasoned entrepreneurs, CEOs and presidents with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely. They measure success by how well they deliver on their mission and how well they embody the 7Ps: Purpose, Perseverance, People First, Profit, Private, Paced Growth, & Pragmatic Innovation.
Tugboat Institute is a membership organization that brings together Evergreen businesses across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen paths.
Evergreen Strategies to Scale through Organic Growth, New Industry Verticals, & Acquisitions
Tugboat Institute® member Dave Thrasher grew up watching his father found and build a company. When it came time for him to step into leadership, Dave was ready to take what his father had built and scale it. In the end, he founded his own offshoot of his father’s Evergreen® company, which is run today by his brother Dan, and he started the work of scaling, always with an eye to maintaining his core Evergreen values.
In this Tugboat Institute talk, Dave shares his learning about the ways Evergreen companies can scale successfully. Many of them are the strategies used widely by companies of all types, but he has modified where necessary to ensure that as he scales, his growing company stays fully aligned with the 7Ps principles and the Evergreen mindset. He has had astounding success.
Listen and be inspired to explore new growth opportunities in an Evergreen way.
In Search of Excellence and Beyond
In this candid conversation, Tugboat Institute® Founder & CEO Dave Whorton and Tom Peters, discuss the eight main principles of Tom’s seminal book, In Search of Excellence. They explore the ways in which Tom’s thinking has evolved in the years since its publication. All of the eight People First principles remain relevant and valuable, and Tom introduces some important new ideas, including honoring the importance of women and introverts in leadership.
As a thinker and a leader, Tom’s work is deeply Evergreen®. In this Tugboat Institute talk, Tom and Dave confirm the extent to which the path to excellence is grounded in the people who do the work, at every level of the company. Therefore, honoring and taking care of those people must be a top priority.
Listen and be inspired by the wisdom and wit of this great thinker and leader.
Dear White Friend: How Are We Doing, One Year Later?
The conversation about race in our society is difficult but it is extremely important. Tugboat Institute® member Mel Gravely, CEO of TriVersity Construction, has not only spent a lot of time thinking about it, he has written a book about it. In 2021, he shared lessons and insights from his book, Dear White Friend: The Realities of Race, the Power of Relationships, and Our Path to Equity, at our Tugboat Institute Summit. We asked him to give us an update this year.
In this short Tugboat Institute talk, Mel reminds us that the work to be done on this front is going to take a long time. We need to renew our commitment to focus on it not just today, but repeatedly going forward. He shares his own priorities and plans to stay engaged.
Listen and be inspired to do the same.
Helping Others & Enriching Lives: The Power of Vertical Integration
When the artisan jewelers at James Avery create their pieces, they aim to make keepsakes that are imbued with meaning and that will be cherished by customers for a lifetime, if not more. Throughout Texas and beyond, their jewelry is often passed down from generation to generation. This deeply Evergreen® company is beloved by customers and employees alike.
In this Tugboat Institute® talk, CEO John McCullough shares some history of this remarkable company, from its humble beginnings to today. In addition, he shares the reasons why the company has gradually moved toward vertical integration. Although it comes with certain costs and limitations, vertical integration has afforded them a level of independence and agility that has allowed them to remain strong in the face of recent crises, and ultimately, to serve their community better.
Listen and be inspired by the history and learnings of this profoundly People First and Purpose driven company.
The Challenge and Promise of the Rising Generation
Dr. Dennis Jaffe has spent his career working with and advising family enterprises. A Senior Research Fellow at BanyanGlobal, he is widely considered to be one of the original architects of the field of family enterprise consulting.
In this Tugboat Institute® podcast, Dr. Jaffe discusses the challenges that may arise when family business leaders start to imagine their children and grandchildren succeeding them. The questions that surround preparing the next generation to step into leadership are often clouded by concern over differences between the generations, but Dr. Jaffe invites us to consider the advantages, rather than the problems, these differences create.
Listen and be inspired to establish clear and open communication with your children about what the future, and their future in your business, might look like.
Economic Development Deals: Why Evergreen Companies Can Be Ideal Candidates
John Garrett is Founder & CEO of Community Impact Newspaper, an Evergreen® company in Pflugerville, Texas. He has discovered that towns and cities value companies that bring good into their communities, and that, in fact, they are often willing to offer incredible incentives through economic development deals.
In this Tugboat Institute® podcast, John shares how his own company benefited from an economic development deal, as well as some of the types of incentives that can be available. He encourages leaders of Evergreen companies to pursue these deals, and offers advice on how to prepare to step into those conversations.
Listen and be inspired to look for opportunities in your own community, or in a community you are considering entering.
A very inspirational podcast at time when business leaders need it most.
Thoughtful commentary on running Evergreen (private, profitable, purposeful, people first) businesses. A must listen for any bootstrapped entrepreneur looking to make a difference.