147 episodes

CAPITALISM AT ITS BEST™

These are the stories of the Evergreen® movement.

Evergreen leaders are seasoned entrepreneurs, CEOs and presidents with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely. They measure success by how well they deliver on their mission and how well they embody the 7Ps: Purpose, Perseverance, People First, Profit, Private, Paced Growth, & Pragmatic Innovation.

Tugboat Institute® is a membership organization that brings together Evergreen businesses across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen paths.

Evergreen Journal by Tugboat Institute Tugboat Institute Members & Evergreen Thought Leaders

    • Business
    • 4.8 • 8 Ratings

CAPITALISM AT ITS BEST™

These are the stories of the Evergreen® movement.

Evergreen leaders are seasoned entrepreneurs, CEOs and presidents with the vision, creativity, resourcefulness, patience and grit to build and scale a business that will stay private indefinitely. They measure success by how well they deliver on their mission and how well they embody the 7Ps: Purpose, Perseverance, People First, Profit, Private, Paced Growth, & Pragmatic Innovation.

Tugboat Institute® is a membership organization that brings together Evergreen businesses across industry sectors to share best practices and unique insights, and to develop trusted bonds for their respective Evergreen paths.

    From Facts to Impact: The Strategic Art of Storytelling

    From Facts to Impact: The Strategic Art of Storytelling

    Humans understand and remember best through stories. The power of a good story to make a message memorable, meaningful, and impactful cannot be overstated. In your business, therefore, telling the story of your company effectively and well is crucial. This is doubly true for the Evergreen® business, whose story communicates the Purpose that drives their existence and the values that define their team, operations, goals, and culture. 
    In this Tugboat Institute® talk, storytelling strategist Kelly D. Parker addresses the why and the how of great storytelling. She provides us with a deep understanding of the importance of telling your story right, as well as specific strategies to employ as you tackle this important project. Most importantly, especially for the values-driven Evergreen company, she explains that the job of telling your company’s story – clearly  and authentically – is not simply the job of the marketing team or even the leadership team, but rather of every person in the organization. 
    Listen and be inspired to tell your company’s story even more effectively than you are today.
     

    • 25 min
    The Friction Project

    The Friction Project

    Within any business, although we typically aim for efficiency and ease, we often end up with systems, processes, and norms that create friction. Friction can slow us down and negatively impact both progress and morale. Dr. Robert I. Sutton, Stanford professor and co-author of the recent book, The Friction Project, has studied friction within enterprises and has accumulated significant wisdom around this concept.
    In this Tugboat Institute® talk, Bob explores the different types of friction, the common causes of friction, and some effective remedies for removing bad friction from our work. While not all friction is negative, the majority of it is. Happily, Bob and his co-author Huggy Rao have identified some effective tools and strategies to help find and neutralize it. Contrary to what our instincts tell us, the best approach is not thinking about what we can create or add to combat friction, but rather what we can take away.
    Watch and be inspired to look for and eliminate friction within your organization.

    • 27 min
    A Peek Past the End of the World

    A Peek Past the End of the World

    Has the age of globalization come to an end? Given current demographic, political, and economic realities, what will the coming decades look like? And importantly, as business leaders, how can we best position ourselves to not only survive, but to succeed in the coming era? Peter Zeihan tackles all of these questions and more in this thought-provoking Tugboat Institute® talk.
    Peter Zeihan is a leading geopolitical strategist and the author of The Accidental Superpower, The Absent Superpower, and, most recently, The End of the World is Just the Beginning: Mapping the Collapse of Globalization. His sometimes uncomfortable predictions for the future are grounded in geopolitical analysis that relies heavily on demographic, political, and economic data. Whether or not you agree with his analysis, he reveals some realities that bear serious consideration as you, as a business leader, prepare for the coming decades. 
    Listen and consider the myriad factors that will share the political, economic, and social landscape in the decades to come and how they might affect your business.

    • 1 hr 7 min
    From Squirrels to Burpees: Our Journey of Change at TCI

    From Squirrels to Burpees: Our Journey of Change at TCI

    Change that is intentional and carefully managed over time is essential for the long term survival of a business. Katie Hopkins is the third generation President & CEO of her family’s business, Truck Centers, Inc. (TCI), and she has experienced this reality first hand. After many years of slow and steady growth, TCI entered into a partnership with their primary supplier, Daimler Trucks, and they have seen growth increase a great deal in the last decade. This rapid growth has required an increased focus on change as well.
    In this Tugboat Institute® talk, Katie shares how TCI drove change, in their own business and across the Daimler group, by doubling down on their commitment to Change Management. The initial objective was to make the customer experience more standard across all Daimler locations, but the results reached far beyond this goal. In addition to serving as an example to the other dealerships in the group, above all else, Katie and her team have leaned into Change Management and Continuous Improvement as an effective and highly Evergreen® path to change and growth.
    Listen and be inspired to be more intentional about driving and making change in your organization.
     

    • 20 min
    Approaching Your Aging Parents About Care

    Approaching Your Aging Parents About Care

    At some point, most of us will face the difficult challenge of talking to our parents about their care as they age. The conversation is almost always challenging because it entails the complete reversal of the dynamic of a life-long relationship, wherein the parent is the caregiver and the child is taken care of. But there are ways to make it easier.

    In this Tugboat Institute® talk, Allen Serfas, Co-founder & President of Assistance Home Care, shares his deep personal and professional experience with this difficult conversation. He offers some helpful perspectives and advice for those of us preparing to approach it. It is possible, he believes, to get them the care they need, all while preserving and honoring their role as the parent in the relationship.

    Listen and be empowered to help your parents get the care they need without conflict or strife.

    • 10 min
    Flickr Foundation: Planning for 100 Years

    Flickr Foundation: Planning for 100 Years

    Ben and Don MacAskill are the founders and CEO & President of Awesome, the company that owns SmugMug and Flickr, among other brands. They specialize in online tools and platforms for photography and have changed the way photographers store, share, and sell their work. A few years ago, when they purchased Flickr from Yahoo, they discovered something unexpected. 
    In this Tugboat Institute® talk, Ben explains that he and Don were aware, of course, that Flickr owned and stored tens of billions of photos. But they soon also discovered that galleries, museums, and archives all over the world had also uploaded tens of millions of rare, unique, and historic photos. The power and impact of the collection struck them as important and absolutely unique, so they created a plan to ensure that these historic images never got lost to humanity. They created the Flickr Foundation. As they build the structure of this Foundation that is still only about a year old, they are focused on the goal of not just preserving the collection, but preserving it for the long term.
    Listen and be inspired by this ambitious and generous initiative.
     

    • 10 min

Customer Reviews

4.8 out of 5
8 Ratings

8 Ratings

The Catoe's ,

Excellent inspiration

A very inspirational podcast at time when business leaders need it most.

LearnListen01 ,

Inspiring

Thoughtful commentary on running Evergreen (private, profitable, purposeful, people first) businesses. A must listen for any bootstrapped entrepreneur looking to make a difference.

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