Everyday MBA Kevin Craine

Brendan McGurgan discusses his book "Simple Scaling" and ten proven principles to scale your business. Brendan is a global business leader who, as CEO of CDE Group, grew his business from a successful $5 million and turned it into a massive international leader worth $150 million. How can you do it too? Listen for three action items you can use today.
Host, Kevin Craine
Do you want to be a guest?

Peter Compo discusses his book "The Emergent Approach to Strategy" and ways to leverage adaptive design and execution. A recent Stanford study found only 37% of corporate execs feel their companies have well-defined strategies; only 20% feel they have clarity on capabilities key to their success. Why such low confidence...and what can we do about it? Listen for three action items you can use today.
Host, Kevin Craine
Do you want to be a guest?
 

Jim Everhart discusses his book "Brand Vision" and ways to align business strategy with marketing tactics. Jim spent more than four decades in the marketing industry, most of it at Godfrey Advertising, one of the largest business-to-business marketing agencies in the United States. Listen for three action items you can use today.
Host, Kevin Craine
Do you want to be a guest?

Nikki Rausch discusses techniques to boost sales success. Nikki is Founder and CEO of Sales Maven where she teaches small businesses and entrepreneurs how to sell without being pushy or “salesy.” She is the author of “The Selling Staircase" and “Buying Signals.” Listen for three action items you can use today.
Host, Kevin Craine
Do you want to be a guest?

JS Nelson, Visiting Associate Professor at Harvard Business School, discusses modern business ethics. Corporate misconduct is on the rise and in the news...and business leaders are increasingly worried that their actions could cross lines that put their reputations and their revenue at risk. Listen as we explore what ethical lines are being crossed and how can businesses avoid today's ethical pitfalls.
Host, Kevin Craine
Do you want to be a guest?

Jeff Rosenblum discusses his book "Exponential" and how to transform your brand by empowering instead of interrupting. Jeff is co-founder of Questus, a digital advertising agency that has worked with many of the world’s most influential brands, like American Express, Apple, Disney, Starbucks, and many more. Listen for three action items you can use today.
Host, Kevin Craine
Do you want to be a guest?