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100 episodes
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Everything Coworking Jamie Russo
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- Business
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4.8 • 93 Ratings
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The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She was the Executive Director of the Global Workspace Association for 5 years. Since 2018, she's been helping coworking spaces start and run profitable coworking spaces.
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354. To Staff or Not to Staff - That is the Question...for Some Coworking Operators
To Staff or Not to Staff. That is the question we explore in this episode.
Here’s what we dive into:
Staffed vs. Unstaffed Spaces: Why might an operator choose to run a space without staff? What are the trade-offs?
Real-Life Experiences: Hear about operators that successfully operate unstaffed spades.
Coffee Culture: Learn creative ways to manage coffee service in unstaffed coworking environments—because let’s face it, coffee is the lifeblood of productivity!
Hybrid Models: Explore how some coworking spaces are blending staffed and unstaffed models to maximize flexibility and efficiency for their members.
Decision-Making Tips: Get practical advice on choosing the right model for your coworking space based on target audience, location, budget, and long-term goals.
Resources Mentioned in this Episode:
AltSpace
Bishop Coworking
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube -
353. Tips for Upgrading Day Pass Users to Recurring Memberships (and how to price them)
You love a little extra revenue...flex memberships are hard to sell, so you're happy to have a little more buzz in the space with the day passers...but day passers can be high maintenance, it can be challenging to make sure they have a great experience, and sometimes it feels like they are more work than they're worth.
Day passes create the ultimate flexibility for the commitment-phobic user. So if you offer them at an attractive price, you might get repeat day pass users who never upgrade to a recurring membership, helping you to sleep a little easier at night.
Who does not offer them?
Lucid Private Offices
Gather
Here are a few tips to encourage day passers to upgrade to recurring memberships:
Raise the price of your day pass. If the daily rate of your lowest recurring membership is not significantly less than your day pass, you won't get your day pass users to upgrade. There's both a monetary cost and a mental cost to committing to a recurring fee. You have to make it attractive enough to overcome that resistance.
Create a more compelling "fence" between your day pass and a recurring membership. If you don't want to encourage repeat day pass purchases, don't give them the benefits of membership.
Run periodic promotions to create urgency and scarcity. Humans generally operate on inertia. You have to give them a really compelling reason to change their behavior. Encourage the upgrade by offering new-members-only promotions with a compelling discount on a recurring membership for a short period. You could put a minimum membership commitment on the promo such as 3 months, to avoid having day passers upgrade for one month only.
And if the admin cost of offering day passes is just too high, don't do it.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube -
352. Top 5 Coworking KPIs - Part II
What gets focus gets better.
If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business.
In this episode, I walk through 3 of my 5 favorite KPIs for coworking businesses.
If you missed the first two KPIs, scroll back to episode #351.
Resources Mentioned in this Episode:
Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube -
351. Top 5 Coworking KPIs - Part I
What gets focus gets better.
If you want to improve your coworking business, define your KPIs (Key Performance Indicators), track them, pull levers to make them better, and grow your coworking business.
In this episode, I walk through 2 of my 5 favorite KPIs for coworking businesses.
Resources Mentioned in this Episode:
Feasibility study for landlords - evaluate a coworking business or partnership with clarity and confidence with industry-benchmarked coworking financial metrics and a pro forma customized to your market and your project. Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube -
350. How Maryann Baldwin Drives Economic Development in a Town of 1,000 with Her Coworking Space in Lansing, Iowa
Maryann Baldwin opened a 2400 square foot coworking space in Lansing Iowa, population 1,000. This is her third year in business and this year she will turn a profit.
She owns the building and doesn’t staff full time.
Her “Whys” in no particular order include: economic development, connecting like-minded people, coaching new business owners, helping the local community keep their minds healthy through lifelong learning, and providing Internet and a great place to work for visitors.
Resources Mentioned in this Episode:
Maryann's LinkedIn profile
The Works website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube
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349. Sam Pickering Shares How Incendium has Partnered with IWBI to Launch a Coworking Version of the Well Certification
Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group.
Sam shares:
What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score.
Incendium’s partnership with the International WELL Building Institute (IWBI) to create a simplified/approachable coworking version of the Well Certification.
Resources Mentioned in this Episode:
Sam's LinkedIn profile
Incendium Consulting website
The Instant Group website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube
Customer Reviews
Excellent!
Jamie Russo is an asset to anyone starting a coworking space or looking to take theirs to the next level!
Thank you!
Business E Suites & Kefi Spaces
I listen every episode, sometimes twice! Excellent content!
Too centered on the host
This podcast would be more useful for me if the host did more planning ahead of time to structure it and keep it more focused, listened to her guests more and let them talk, and talked less about herself and her personal life. The sound quality is good and she does have good knowledge on the subject.