The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is the president of the League of Extraordinary Coworking spaces, a global network of 35+ boutique coworking spaces. She also advises start-ups, Fortune 100 companies and other coworking spaces on space design and operations.
200. Mara Hauser on How Operators Can Align Design With What Members Want Post-COVID19
Mara Hauser is the CEO of 25N Coworking with locations outside of Chicago, Frisco, TX and Alexandria, VA. She is also Principal at Workplace Studio, a commercial interiors design firm.
Mara has a unique perspective of interior design expert and coworking space owner. I love to tap into her perspective periodically to share with my audience what’s new and what’s evolving.
Today, the focus is on evaluating your current offerings to determine what you might need to adjust as we get into full re-entry post-COVID19.
In this episode we cover:
A framework for reviewing your current offering and determining what you might need to adjust. Opportunities to upsell things to your members that they need and value. Some creative ideas for re-framing and marketing spaces that aren’t selling yet (like team offices!). Get the show notes here!
199. Kris Elliott, COO of Expansive, On the Secrets to Their Google Reviews and How They're Shifting to Meet the Demand of Today's Flex Office Consumers
Kris has deep industry experience - she started her flex office career at Regus, after 10 years in senior roles there, became President of Preferred Office Network for 7 years, and she’s now COO of Expansive, formerly Novel Coworking, formerly Level Office. I would like to call out that some of these transitions were spurred by relationships built at GWA conferences. In-person networking is magical - we can’t wait to get back to it!
I could talk shop with Kris for hours...but we had to narrow it down for today’s podcast. Here’s what we’re covering on this episode:
In this episode we cover:
Rebranding - not once but twice! Expansive, novel, level The Expansive business model How Expansive is shifting its product mix to serve today's customer needs Expansive’s net promoter score and amazing GMB reviews The unique Expansive company culture
198. A Runthrough of the 2021 Everything Coworking Tech and Tools Guide
Each year, we publish a guide to the Coworking Tech Stack. The guide is organized by category and includes hardware, software, industry consultants and more.
The coworking tech stack is critical to create a positive member experience and to optimize back of house operations. As the industry experiences tremendous year over year growth, the tech stack innnovation is keeping pace. Get your copy of the guide to make sure your tech stack....stacks up!
Get your copy here.
197. Dave Cairns on The Future of Brokers in the Commercial Office Sector
David Cairns is a Senior Vice President - Office Leasing CBRE and founder of CBRE Forward. David is hyper-active on LinkedIn. If you want to follow along as he questions traditional commercial office thinking, you can find him here.
This episode is important because many of the brokerage firms have their own coworking or flex space brand..but most have very few locations AND brokers are a key marketing tool for coworking spaces that focus on offering private spaces.
CBRE launched its own flex space brand under the name “HANA” but at the time of this recording, recently announced that they made a 35% acquisition of Industrious which was an investment of $200M. That investment was a big win for the coworking industry at large.
If my discussion with Dave makes you curious about how to implement a better broker program for your coworking space, Kane Willmott, CEO of IQ Office, shared the details on his program on episode #129.
In this episode we cover:
- As a thought leader and "futurist" in the office sector, how many years ahead of the average broker are you in embracing WFA and Flex as part of the strategy?
- What are the conversations that your clients are having today about their workplace strategy? What is your role as a broker in those strategic discussions?
- How do you think about your compensation as tenants want less traditional space? - What does the role of the broker look like in 5 years? 10 years?
- What can flex operators do to help occupiers and brokers understand their offer as part of a multi-pronged real estate solution?
- You are one of the few office brokers I see on LinkedIn taking risks by sharing your thinking. Does your risk-taking always serve you?
196. Roland Stanley on Expanding his Coworking Community both Physically and Virtually During COVID
Roland Stanley is the Founder of Dragon Coworking. Like many of us, he found coworking somewhat accidentally as he prepared to exit from owning and managing a hotel.
In this episode, Roland shares the story of how he turned some extra space in the hotel into a coworking space, filled it up, retained his members during COVID, expanded his physical space in December of 2020, AND started to monetize a virtual networking event that had once been a successful, but time-consuming physical event serving Roland’s surrounding communities.
In this episode we talk about:
Roland’s “coworking story”
How his product mix serves his community (and pays the bills!)
What processes Roland has in place to allow him to run it on his own
How he transitioned a successful physical networking event into a paid, virtual membership during COVID
How he expanded his physical space and pre-sold his twelve new offices during the pandemic
Get the full show notes here
195. SEO and SEM Tips for Coworking Spaces with Reuben Lau
In this episode, online marketing strategist Reuben Lau, shares his SEO/SEM expertise with us.
Reuben works with several coworking spaces to improve their organic search engine results, and he also helps them to develop Google ad campaigns that get results.
In this episode, we cover:
What is SEO?
How do I know if my website has been optimized for SEO? What if it has not been?
When you're investing in SEO, what are the actual tactics? What gets done one-time? What do I need to make into a business process that gets done regularly?
What is the 80/20 rule for SEO? What are the 20% of SEO-related activities that will get you 80% of the results?
What SEO tactics can I do on my own? What can my Community Manager do? What do I need to outsource to an expert?
How is SEO different from SEM?
In a smaller market where there's not a lot of search volume, what is the interplay between SEM and SEO? How do I measure the ROI of running Google ads?
Should I set up and run Google ads on my own?
Get the full show notes here.
Finding Jamie LITERALLY saved my coworking space
I opened my South FL coworking space in January 2020 and March 31, 2020 I was locking my doors and wouldn’t return until May. We lost 95% revenue as soon as I turned the lock. It’s my first brick and mortar business and to say I didn’t know what I didn’t know is an understatement. Once I found this podcast I binged the episodes and gained so much value. Then Jamie opened the mentor Flight Program and it was a no brainer for me to join. Within days (5 days to be exact) of implementing just a few of Jamie’s suggestions — which included raising our prices—we brought on 4 new PAYING community members. If you’re considering opening a space or want to leverage up your existing space, you’ve made it to the right place! Jamie, thank you. Bless you. Truly.
Upbeat, informative and helpful!
Nice job. I have just started to follow your podcast and have enjoyed the information as well as the stories. I am now going back to listen to the past episodes. Thank you for the awesome work.
So much great information!
This podcast has been so helpful in answering and helping to think about everything that goes into creating and running a coworking space. I would be lost without Jamie and her expertise and guidance. The podcast has become an invaluable resource for helping to grow my business!