24 min
Experiential Marketing & Autonomous Vehicles: Is There a Link? AutoVision News Radio
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- Automotive
What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.
Featured Experts:Hedy Popson, CEO of Productions PlusDavid Agnew, VP of Business Development, DataspeedLauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager
AutoVision News Website: https://www.autovision-news.com/
Connect with us on LinkedIn: https://bit.ly/3a4nzWA
What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.
Featured Experts:Hedy Popson, CEO of Productions PlusDavid Agnew, VP of Business Development, DataspeedLauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager
AutoVision News Website: https://www.autovision-news.com/
Connect with us on LinkedIn: https://bit.ly/3a4nzWA
24 min