Experts On The Wire (An SEO Podcast!)

Dan Shure (SEO)
  • 4.9 (73)
  • MARKETING

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

  1. 2D AGO

    Luca Cian: How Humans Interact With AI & What That Means for Business Strategy

    Luca Cian is AI Strategy & Psychology Expert. He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy. His speciality is decoding how humans interact with AI and what that means for business strategy. Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review. Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find the channel for now, and as soon as YouTube let's me the podcast will be available there). Episode Chapters (autogenerated with Riverside) 00:00 The Rise of AI and Human Interaction05:54 Defining AI: Perceptions and Misconceptions11:53 Trusting AI: Psychological Insights and Barriers17:48 Consumer Trust: Factors Influencing AI Acceptance23:55 A-B Testing and Research Methodologies in AI29:46 Future of AI: Personalities and Business Implications36:09 Exploring AI in Consumer Research36:53 Understanding the Word of Machine Effect40:54 Trusting AI: Utilitarian vs. Hedonic Choices42:52 AI in Content Creation: Balancing Transparency and Trust48:54 Algorithmic Transference: The Impact of AI Failures51:03 SEO Strategies in the Age of AI51:58 The Future of Content: Human vs. AI Optimization57:40 Value-Driven Brands in an AI World01:00:52 The Future of Jobs in an AI-Driven Economy01:04:55 Experiential Marketing: The Human Connection01:09:47 AI Tools and Their Impact on Daily Life

    1h 15m

  2. 3D AGO · BONUS

    Experts on the Wire Reboots! What To Expect

    We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire. In this short episode I talk about why the re-boot and what to expect. Be sure to subscribe, first new episode is tomorrow March 16th, 2026! We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have created years ago and never used 🤔) Chapters (auto generated by Riverside): 0:00 - Introduction: Experts on the Wire is back with new twists, including video integration.0:29 - Podcast History: Reflecting on the podcast's launch 10 years ago and the decision to reboot.0:59 - Technical Challenges: Discussing the technical difficulties faced in the past.1:51 - Modernizing the Process: How AI and new platforms have streamlined podcast production.2:13 - Burnout and SEO: Personal and industry-related reasons for the podcast's hiatus.3:22 - SEO's Identity Crisis: Exploring the evolving identity of SEO in the age of AI.4:38 - Expanding Guest List: Plans to include guests beyond the SEO bubble, focusing on AI experts.5:56 - Broader Conversations: Aiming to learn from diverse professionals and real-world perspectives.6:26 - Creative Experiments: Introducing creative elements and real-world insights into the podcast.7:24 - Guest Selection: Criteria for selecting guests and the importance of expert insights.8:03 - Podcast Aspirations: Vision for growth and revitalization, inspired by a love for restoration.9:30 - Subscription and Accessibility: How to follow the podcast on various platforms.

    10 min
  3. 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná

    07/11/2024

    131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná

    Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.  In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases. If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen! Topics In This Episode: Cognitive Biases in SearchWhy were AI Overviews such a miss for Google?The importance of fact-checking for SEO contentSearch and Social Impacts on the Nervous SystemHow did biases impact how the SEO world reacted to Google’s API Leaks?Biases like Confirmation Bias in SEO Case StudiesWhy do overconfident people actually believe they are good at SEO?Should Google play a role in preventing misinformation?What else can we as SEOs do to understand searchers better?And much more – listen now! Related Episodes You Might Like 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier097: Improve Your SEO With Keyword Psychographics w/Marty WeintraubArticles, Resources, and Links https://www.dragonmetrics.com/confirmation-bias/https://www.sarahpresch.com/post/cognitive-biases-in-seoNeurodivergents in SEOGoogle API Leak: Sparktoro’s initial post about itThe Cyber Effect (book about misinformation online)GBH’s Video mentioned re: the Title Update and example of FramingGiulia PanozzoMyriam JessierPetra Kis-HerczeghFind Sarah Online Sarah on LinkedInSarah on TwitterSarah’s WebsiteThe post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná appeared first on Evolving SEO.

    1h 8m
  4. 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

    03/13/2024

    130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

    Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes? Topics In This Episode Include: How is AI affecting informational queries?What the ancient steel and iron industry has to do with contentIs it worth still investing in content marketing?How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?Challenges for new people entering the SEO spaceAnd lots more…Listen Now! Related Episodes You Might Like Surviving SEO in an AI World w/Sara TaherSEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will CritchlowTools Mentioned Chat GPTGeminiSearchPilotContent Aced (50% off – affiliate link)Articles, Resources, and Links Mentioned https://www.perplexity.ai/Where Web Users Spend Their Time vs Where Traffic Referrals Originate – SparktoroGoogle Anti-Trust Trial DocumentsWomen in Tech SEOFind Will Online Will on LinkedInWill on TwitterThe post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.

    1h 16m
  5. 129: Helpful Content Update Recovery and More w/Kristine Schachinger

    02/20/2024

    129: Helpful Content Update Recovery and More w/Kristine Schachinger

    Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison Studies are SillyHow AI has Changed SEOHow Does Google Detect “AI Content”?Deep Dive Into The Helpful Content UpdateGoogle’s Search Generative ExperienceWhy Core Web Vitals Is NOT a Ranking Factor NowE.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking SystemHow To Learn About SEO From “The Source”How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)Kristine’s Approach to Providing SEO ConsultingListen Now! Related Episodes You Might Like Surviving SEO in an AI World with Sara Taher“The Email” (A Solo Episode from 2017 about Google Phantom Update)Tools Mentioned MidjourneySitebulbContent Aced (50% off – affiliate link)More being added soon!Articles, Resources, and Links Mentioned Kristine’s Post About AI vs Human ContentDetecting AI Content with Watermarking (NY Times)Google’s Developer Guide to Ranking SystemsKristine’s Post About “EEAT” on LinkedInMy article from 2020 about EAT and Core UpdatesMore Being Added Soon!Find Kristine Online Kristine on LinkedIn  The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.

    1h 17m
  6. Updates About This Podcast!

    02/20/2024

    Updates About This Podcast!

    Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.

    6 min
  7. 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher

    08/12/2023

    128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher

    If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!)The Risk of AI to Content Creators The importance of TikTok SEO, Video Indexing, and having Video StrategyCreate YouTube descriptions with AIA little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEOAnd lots more! Listen Now!   Related Episodes You Might Like Image Optimization and Algorithmic Biases w/Myriam Jessier Rendering, Crawl Budget and JavaScript SEO w/Martin SplittTools Mentioned ChatGPTChatGPT Code InterpreterJasperMidjourneyEightify YouTube SummariesFixing eye content on videos with AIThe Web Developer PluginView Rendered Source PluginArticles, Resources, and Links Mentioned LearningSEO.iohttps://www.perplexity.ai/The Risk of AI To Content CreatorsVideo Indexing ReportSEO in the age of AIDoing SEO for TikTokScraping YouTube with PythonAuditing JavaScript for SEOFind Sara Online Sara’s BlogSara on LinkedInThe post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.

    54 min
  8. 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier

    02/06/2023

    127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier

    It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…  Topics In This Episode Include: Breaking through the “curse of knowledge” in SEOUnderstanding the psychology and emotions of searchersThe weaknesses of keyword intent analysis at scaleWhy PageSpeed Insights may not realize you’ve already compressed your imagesWorking with developers Understanding “Graceful degradation” Applying Librarian Skills to SEOA GeoIP Redirects RantAlgorithmic Biases, Gendered Language, and Keyword ResearchThe parallels between furniture design and SEOTips for working in SEO with ADHDAnd lots more!Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more! I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like Show The Worst Technical SEO Mistakes To Avoid w/Olga ZarrSeizing The Image Search Opportunity w/Jess PeckAgenda and Timestamps Coming Soon!Tools Mentioned Coming Soon!Articles, Resources, and Links Mentioned Coming Soon!Find Myriam Online Myriam on LinkedInMyriam on TwitterPRAGM Search AgencySEO Cash Flow w/Myriam and Olga ZarrNEW! Show Transcription Coming shortly… I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!   The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.

    1h 49m
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4.9
out of 5
73 Ratings

About

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.

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