473 episodes

Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, and more. Overall, get your dose of motivation to move forward with your niche business ideas or take your small business to the next level!

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea‪!‬ Spencer Haws: NichePursuits.com

    • Business
    • 4.8 • 176 Ratings

Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, and more. Overall, get your dose of motivation to move forward with your niche business ideas or take your small business to the next level!

    Google Pampers a Blogger...Here's What Happened

    Google Pampers a Blogger...Here's What Happened

    Welcome back everybody, to another episode of the Niche Pursuits News Podcast! 
    This week Jared and guest host Colin Ma tackle the most recent news in the SEO world affecting creators and entrepreneurs, they inspire with their successful side hustles, and they highlight some unique ideas being used by some weird niche sites.
    The first item up for discussion is that Brandon Saltamacchia, the owner of Retro Dodo, whose website was crushed in the Helpful Content Update and he has been very vocal about it. 
    He was invited to meet with Danny Sullivan at Google’s office in London, and although the Google Search Liaison couldn’t share any actionable advice, he was hopeful that website owners would see an improvement in the coming months.
    Jared highlights a few important sentiments from the article. What did Google say? And what is Danny’s actual role? Tune in to hear what they are!
    Moving along, Jared and Colin tackle an article on The Verge which details a complex but fascinating story involving fake authors, BestReviews, Sports Illustrated, and link schemes.
    What’s the juxtaposition Jared points out? Should Google just reveal its ranking factors? How would it all play out? Listen to the full episode to hear their thoughts.
    And lastly, they talk briefly about the impending Google Core Update. 
    When is it coming? Will it bring with it a recovery to battered sites? And what has Danny Sullivan said about it?
    In the Shiny Object Shenanigans portion of the podcast, Jared talks about his performance on Prime Day as part of the Amazon Influencer Program and how that affects his overall earnings.
    Then he talks about the newsletter he recently acquired and the recent stats, which are very interesting. He also talks about working towards potential sponsors.
    When it’s Colin’s turn, he talks about his inspiration from speakers in the Niche Pursuits Community inspired him to try out the side hustle, and he’s already earning money from it.
    What are his initial thoughts about the program? What’s his ROI? What are his future plans? 
    Tune in to hear a strategy he’s considering and some additional creative ideas from Jared.
    Jared shared his weird niche first: Calculate Aspect Ratio, which allows users to check dimensions when resizing images. The DR58 site, which has been around since 2015, recently saw its traffic jump and ranks for 58,000 keywords even though it’s just 6 pages in total.
    This simple site is monetized with ads and is probably making a couple of thousand dollars a month. What other simple ideas can you think of, using this site as inspiration?
    It’s Colin’s turn next, and he shares a weird site called National Nail Fungus.
    This DR20-something site has seen its traffic decline considerably, it hasn’t done much to improve its initial design from 2012, and the content is written by doctors and other experts.
    Colin did some digging into the site and he made a surprising discovery. What was it? Is it something you could do for your own business? And what do they have to say about the site’s traffic over the years?
    And that brings us to the end of another episode of the Niche Pursuits News Podcast.
    We hope that you feel informed about some of the latest happenings in the SEO world, inspired to start your own side hustle, and curious about how you might replicate the strategies we identified among our weird niche sites.
    Catch you next week!
    Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
    Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
    Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
    Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.niche

    • 1 hr
    How Sammie Ellard-King Make $40k/mth with Instagram Videos and Automation

    How Sammie Ellard-King Make $40k/mth with Instagram Videos and Automation

    According to financial blogger Sammie Ellard-King, Instagram is one of the biggest opportunities right now because of the way the platform allows for exposure and brand awareness.

    In fact, he has developed several strategies that are allowing for the exponential growth of his brand, Up The Gains, on that platform.

    Last month, Sammie earned $40k from Instagram alone.

    In this interview, he offers a close-up look at some of the strategies he’s using, which can be applied to Instagram as well as other social media platforms.

    This chat is chock-a-block with golden nuggets, so grab paper and a pencil as you’re going to want to take notes!


    Sammie begins by sharing his background and talks about how he got into the finance niche and started his business.

    Although he wasn’t hit too badly by the HCU, a subsequent Google update did affect his traffic, but the fact that he takes an omnichannel approach to the business and was able to pivot so easily has allowed him not only to stay afloat, but to thrive.

    He became laser-focused on social media, in particular on Instagram, and he talks in detail about growing his business on that platform. 

    First, he shares his main strategy and highlights the importance of developing customer avatars, understanding their problems, and creating content buckets.

    Then Sammie shares his current Instagram metrics (134k followers, 150 million views since January) and how the platform contributes to his business. 

    He earned $40k from Instagram alone last month with affiliate links and digital products, using automation software.

    He dives deep into his video content creation process, touching on the use of different types of hooks and the importance of getting viewers to watch the video until the end. He talks about the different kinds of content you can create and how to validate your niche for social media.

    Sammie then shares how he creates mobile-optimized funnels, the tools he uses, and some of the low- and high-ticket items he sells. He also shares his thoughts on what makes a successful product and talks about growing his email lists through quizzes.

    He concludes the podcast with a 30-day action plan anyone can implement to get started on Instagram, full of invaluable tips and insight.


    Links & Resources
    ManyChat Stan Store His website, Up The Gains His Instagram His Twitter His Facebook More of Sammie’s resources His YouTube His podcast Link to his course (coming soon)
    Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
    Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
    Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
    Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

    • 1 hr 2 min
    Google AI Overviews DECREASE to an All Time Low!

    Google AI Overviews DECREASE to an All Time Low!

    This week’s Niche Pursuits News Podcast features Jared and guest host Morgan Overholt, who dive directly into the latest news stories, share their side hustles, and talk all about some weird niche sites.

    The first thing they dig into is news that AI Overviews is only appearing for 7% of queries. Jared shares a helpful summary of how this Google feature has evolved over time, and he and Morgan share their opinions.

    How big has the decline been? What was their personal experience with AI Overviews? And which industries have been the most affected? What kinds of queries saw growth and declines?

    And how did AI Overview citations from Reddit fare? And what do they think is going to happen down the road? Tune in to hear the discussion.


    Moving along, they talk about Google and Meta’s investment splurges in AI, according to interviews with people from leading investment banks who essentially expressed shock.

    But how much are Google and Meta planning to spend? What do the financial analysts liken the situation to, and do Morgan and Jared agree? Do you think we’re in a bubble?

    Then they move into their Side Hustle Shenanigans. Morgan talks about how she was inspired by Spencer’s Facebook page project and decided to try it out herself. 

    She created a brand new Facebook page for her freelancer brand and hit 7k likes and followers after about 30 days.

    How did she do it? What are her plans for the group? And how will it be different from her previously successful niche sites?

    She also shares her experience in the Amazon Influencer Program. She shares her journey: how many videos she has, how much she’s earned, and how she’s doing it.

    The conversation then shifts to Jared and his Amazon Influencer Program side hustle. He recently released a video about his experience after completing a full year in the program.

    He shares his processes, talks about crossposting, and divulges some of his “editing” secrets. 

    Then it’s time to reveal their weird niche sites. Morgan goes first with My Instants, a site with funny sound buttons. 

    How much traffic is the DR58 site getting? And where’s the traffic coming from? As Morgan says, it’s a great reminder that sometimes the simplest of ideas can be the most profitable.

    When it’s Jared’s turn, he shares Bored Teachers, a DR56 site that gets 55k monthly visitors. But he reveals something really interesting about it after he consulted the Wayback Machine.

    What did he find back in 2016? And what about during Covid? What does the site teach out about pivoting? Tune in to find out.

    That brings us to the end of another great episode of the Niche Pursuits News Podcast. 

    We’ll catch you next week when we explore the latest happenings in the space and share our ideas and inspiration for all you entrepreneurs.

    Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
    Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
    Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
    Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

    • 1 hr 3 min
    I Create 6-Figure Websites Using FREE Pinterest Traffic

    I Create 6-Figure Websites Using FREE Pinterest Traffic

    Mo Mullah is an entrepreneur with an impressive track record. 

    Back in the day, he was orchestrating 6-figure exits and bringing home up to $75k per month from email marketing campaigns. 

    In the middle of it all, he started his own agency, Niche Website Management.

    After the HCU, like many others, Mo decided he didn’t want to be a slave to Google, so he started testing out strategies on alternative platforms.

    Today he’s killing it on Pinterest.

    In this interview, he shares his Pinterest tips and tricks, how he's combining Pinterest traffic and email marketing, and other strategies he's using to make money online.


    Mo begins by talking about his experience with email marketing back in the day, the success he was having, and how he came to start his own agency.

    At the moment, his main focus is Pinterest.

    He talks about his 3 content sites at the moment, how he’s growing traffic, and how it’s different from SEO, and he shares why his sites do well on Pinterest and what niches he believes will succeed on the platform.

    He talks about his clients’ accounts and he works with them on Pinterest. He talks about the amount of pins he creates, the general idea behind them, and where they get the ideas.

    He also shares his strategy for seasonal content and talks about how he monetizes his Pinterest traffic: through email marketing. Then he goes into detail about connecting with email subscribers, understanding where they are in the buying journey, and they key to getting them to buy from you.

    Mo also talks about using AI in his email campaigns and on Pinterest and the AI tool he uses the most.

    He shares some alternative traffic strategies as well as some of the ways he’s making money online, such as through the Amazon Influencer Program.

    Then Mo talks about what he would do if he were to start a business today, which includes website creation, digital products, and Pinterest and Facebook.

    To wrap things up, he shares some of his best efficiency tips.



    Links & Resources
    ChatGPT Bing Webmaster Tools RankMath ElevenLabs AI Studio Amazon Influencer Program Mo's Twitter account momullahconsulting@gmail.com Niche Website Management
    Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
    Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
    Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
    Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

    • 45 min
    Only 36% of Google Searches Go to Websites: New Zero Click Report

    Only 36% of Google Searches Go to Websites: New Zero Click Report

    Welcome back to another episode of the Niche Pursuits News podcast! As always, Spencer and Jared break down the latest news about Google, SEO, AI, and beyond for listeners.

    They kick things off this week by diving into a zero-click search study by Rand Fishkin on SparkToro, talking about where clicks go and the difference in what happens after someone in America clicks vs. someone in Europe.



    After the spam update finished rolling out at the end of last week, someone reported seeing a slight recovery. 

    The author of the report is seeing almost a 50% rebound in traffic on her affiliate marketing website since March 2024, and she details the 4 main steps she’s taken since her traffic tanked, which included disavowing spammy backlinks and upping her internal linking game.

    Moving along, they talk about Google Search Console’s data freeze which, at the time they recorded the podcast, was 87 hours long. 

    It’s then time for Shiny Object Shenanigans and, as usual, Spencer goes first with an exciting update about his first 30 days in the Facebook Bonus Program. 

    When it’s Jared’s turn, he reveals that he bought a newsletter! The Slice, which is geared towards solopreneurs, seemed like the perfect fit.

    When it's Weird Niche Website time, Spencer shares a site that’s doing really well. In fact, year-to-date it’s earned 4 million GBP. Car Mats is an ecommerce site that’s gone very niche as it focuses on a single car part: floor mats.

    When it’s Jared’s turn, he reveals Keybr, a weird and quirky site that offers typing tests and helps you improve your typing skills. 

    Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
    Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
    Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
    Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

    • 59 min
    I Make $20k/month with Real Estate Courses and Affiliate Marketing

    I Make $20k/month with Real Estate Courses and Affiliate Marketing

    Seth Williams is an entrepreneur with a passion for land investing.

    After he got a few years of experience under his belt, he decided the time had come to share his expertise, so he created his website, REtipster.

    He went on to create some digital products, including a course, to diversify his income. He peaked at $60k in one month, but he normally brings home $20k-30k a month.

    In this interview, he talks about building his brand and creating his course and podcast, but perhaps most importantly he talks about leading with value and giving priority to creating great content that helps people.


    Seth Williams begins by sharing his backstory and talking about how he initially got into real estate investing and land investing.

    After his initial success, he decided to launch a blog, REtipster, and with it, a brand.

    He shares the story behind his first digital products and what led him to eventually create what was probably the first online course in land investing. 

    Seth talks about diversifying his business as well as the challenges of staying on top of the best techniques in an industry that is constantly changing.

    He shares what he thinks it takes to be successful in the industry today, which is totally different from what it looked like when he started.

    He then shares more about his brand, from the blog to the podcast, his metrics, and the type of content he creates.

    Seth also talks about the surprising thing that happened when he lost 40% of his traffic overnight.

    He shares how he knew it was a good idea to create and market his land investing course and, importantly, how he decided to price it.

    He also shares advice for other people interested in creating their own course, along with his plans for the future.


    Links & Resources
    REtipster Land Investing Masterclass The Storyland Podcast
    Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
    Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
    Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
    Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

    • 58 min

Customer Reviews

4.8 out of 5
176 Ratings

176 Ratings

Chaotic Rooster ,

Don’t miss a single one

I listen to every episode and find at least one helpful tip or resource each time, even in niches unrelated to mine. And I love the format — great edutainment ! Thank you and keep up the good work!

SwigMeetsWorld ,

BEST Online Business Podcast

This is the best online business podcast that has experts explaining practical strategies and techniques to navigating how to improve businesses and grow an online income.

MA Travel Dreamer ,

Wow, this is exceptional

I listened to several episodes before posting this review to make sure- but the Niche Pursuits podcast is exceptional.

Business podcasts, especially those made for bloggers, can get away with rambling hosts, annoying tangents, and poor production quality. But Niche Pursuits clearly puts in the work to prep their guests, bloggers’ biggest pain points/questions, stay on track, and edit well.

I learned a whole lot about how to improve my blog and business through this podcast.

Thanks!

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