Niche Pursuits Podcast: Find Your Next "Niche" Business Idea‪!‬ Spencer Haws: NichePursuits.com

Welcome to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their thoughts on the latest news in SEO, Google and AI; talk about their side hustles; and share some funny and weird niche sites.
They kick things off by talking about the SearchGPT announcement. Spencer talks about how the tool looks like it will work and whether it will include links to sources.
They reference an article on Wired and talk about how SearchGPT’s initial search functionality would be limited, but what will it look like when and if it eventually expands? 
What type of approach will SearchGPT eventually be based on? How does this impact publishers?
Tune in to hear Spencer and Jared’s initial thoughts on this bombshell news item!
Moving along, they talk about how Google is planning to scrap its plans to kill 3rd party cookies in Chrome. This news is quite shocking, as Google has been talking about killing those cookies since 2020. People have been preparing for it for years!
Why does Spencer think they made this decision? And what trend does Jared highlight and question? How’s this going to play out in other countries? 
And what’s likely driving this decision by Google? Is this good or bad news for publishers?
Next up is more Google news. Google recently released its Q2 earnings and revealed some interesting data, such as growth in its search revenue.
Although the company beat some of its estimates, where did its projections fall short? And where does its stock price stand? What does Jared point out about CEO vs public perception? And does this performance suggest that there’s room for SearchGPT to get a piece of the pie?
Also, what’s the status of AI Overviews, according to Sundar Pichai?
It’s on to the Shiny Object Shenanigans, and Spencer kicks things off talking about his experience in the Facebook Performance Bonus Program.
After just 2 months, things are going very well. In the first month he earned slightly less than $3k and this month he expects to surpass that.
How often is he posting? How has his strategy changed? What does this mean for the niche website associated with the Facebook page?
For Jared, he talks about a side hustle within a side hustle: Creator Connections inside the Amazon Influencer Program.
He recently discovered higher-paying opportunities within the program. How did he find out about them and how do they work? And why did he and Spencer describe them as “free money?”
Check out the episode to hear all the details!
Spencer shares his weird niche site first when the time comes: Test My Thumbnail, which allows you to upload a sample of a thumbnail and see what it will look like alongside others on YouTube and tweak it accordingly.
The site offers lots of other features and functions, such as a/b testing thumbnails and YouTube revenue calculator.
What does the traffic look like? What do Spencer and Jared have to say about this site?
When it’s Jared’s turn, he goes pretty weird with Gift Wrap My Face which, as the name suggests, lets you print your fact on wrapping paper.
This DR27 site doesn’t get a lot of traffic and isn’t ranking for a lot of keywords, but what’s so interesting about it, according to Jared? What’s the story behind the brand?
Jared also checks back on a weird site that was featured previously. Find out how that site is doing!
And that takes us to the end of another episode of the Niche Pursuits News Podcast! 
Don’t forget to come back next week for some more insight, inspiration, and fun!
Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
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What do you do when you can’t find a shirt that fits right? Well, if you’re Tanya Zhang, you launch a business.
Tanya and her partner Wesley identified a gap in the market: a lack of nice-fitting dress shirts for slim men. So, in 2018, they launched a very niche business called Nimble Made.
In this interview, she talks about how she validated the idea and spread the word initially about the company. She shares details on finding the right supplier, identifying the company’s core demographic, and using SEO to expand its footprint.
Tanya’s story is very inspirational. She quit her day job before she was profitable to go all-in on her dream, and with its current 6-figure revenue, it looks like it’s all working out.
Tanya kicks off the episode by sharing her background and her experience in creative roles, and then she shares how she decided to jump off the corporate ladder and launch a company.
She noticed that her partner and the people around her were struggling to find slim dress shirts for work that fit properly. After validating the idea, she created Nimble Made, in 2018.
She had no experience in the fashion industry, but she dove right in. Tanya shares the initial steps she took to launch the business, which included getting samples from a supplier and finding someone with a low minimum order and good communication.
Tanya talks about developing their marketing message and working to validate their idea and create a community, and how they quit their day jobs after just six months to dedicate themselves entirely to the company, even though it wasn’t yet profitable.
Nimble Made is earning a 6-figure revenue and the website had 90k+ pageviews in the last month.
Tanya shares how they pushed their brand story and got the word out initially about their company, with many features in leading publications.
Once it took off, she speaks about how they scaled the business and were able to offer more than 40 different types of shirts to their customers, and how they used their marketing budget with paid ads on Facebook and SEO.
Tanya then talks about their SEO efforts and how she used ChatGPT to accelerate growth, and also shares how the creation of customer personas and pinpointing the core demographic were really key in successfully marketing their products and determining exactly what content to write. She also discusses how she uses AI to produce content for the blog.
In the last portion of the interview, she talks about diversifying the company’s revenue with a YouTube channel, display ads, and affiliate marketing, and the use of email marketing.
She also shares her thoughts on quitting her job to go all-in on the company, her worst-case scenario, and the way she planned to explain the experience to future employers had it not worked out.
Links & Resources Nimble Made Alibaba Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back everybody, to another episode of the Niche Pursuits News Podcast! 
This week Jared and guest host Colin Ma tackle the most recent news in the SEO world affecting creators and entrepreneurs, they inspire with their successful side hustles, and they highlight some unique ideas being used by some weird niche sites.
The first item up for discussion is that Brandon Saltamacchia, the owner of Retro Dodo, whose website was crushed in the Helpful Content Update and he has been very vocal about it. 
He was invited to meet with Danny Sullivan at Google’s office in London, and although the Google Search Liaison couldn’t share any actionable advice, he was hopeful that website owners would see an improvement in the coming months.
Jared highlights a few important sentiments from the article. What did Google say? And what is Danny’s actual role? Tune in to hear what they are!
Moving along, Jared and Colin tackle an article on The Verge which details a complex but fascinating story involving fake authors, BestReviews, Sports Illustrated, and link schemes.
What’s the juxtaposition Jared points out? Should Google just reveal its ranking factors? How would it all play out? Listen to the full episode to hear their thoughts.
And lastly, they talk briefly about the impending Google Core Update. 
When is it coming? Will it bring with it a recovery to battered sites? And what has Danny Sullivan said about it?
In the Shiny Object Shenanigans portion of the podcast, Jared talks about his performance on Prime Day as part of the Amazon Influencer Program and how that affects his overall earnings.
Then he talks about the newsletter he recently acquired and the recent stats, which are very interesting. He also talks about working towards potential sponsors.
When it’s Colin’s turn, he talks about his inspiration from speakers in the Niche Pursuits Community inspired him to try out the side hustle, and he’s already earning money from it.
What are his initial thoughts about the program? What’s his ROI? What are his future plans? 
Tune in to hear a strategy he’s considering and some additional creative ideas from Jared.
Jared shared his weird niche first: Calculate Aspect Ratio, which allows users to check dimensions when resizing images. The DR58 site, which has been around since 2015, recently saw its traffic jump and ranks for 58,000 keywords even though it’s just 6 pages in total.
This simple site is monetized with ads and is probably making a couple of thousand dollars a month. What other simple ideas can you think of, using this site as inspiration?
It’s Colin’s turn next, and he shares a weird site called National Nail Fungus.
This DR20-something site has seen its traffic decline considerably, it hasn’t done much to improve its initial design from 2012, and the content is written by doctors and other experts.
Colin did some digging into the site and he made a surprising discovery. What was it? Is it something you could do for your own business? And what do they have to say about the site’s traffic over the years?
And that brings us to the end of another episode of the Niche Pursuits News Podcast.
We hope that you feel informed about some of the latest happenings in the SEO world, inspired to start your own side hustle, and curious about how you might replicate the strategies we identified among our weird niche sites.
Catch you next week!
Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.niche

According to financial blogger Sammie Ellard-King, Instagram is one of the biggest opportunities right now because of the way the platform allows for exposure and brand awareness.

In fact, he has developed several strategies that are allowing for the exponential growth of his brand, Up The Gains, on that platform.

Last month, Sammie earned $40k from Instagram alone.

In this interview, he offers a close-up look at some of the strategies he’s using, which can be applied to Instagram as well as other social media platforms.

This chat is chock-a-block with golden nuggets, so grab paper and a pencil as you’re going to want to take notes!


Sammie begins by sharing his background and talks about how he got into the finance niche and started his business.

Although he wasn’t hit too badly by the HCU, a subsequent Google update did affect his traffic, but the fact that he takes an omnichannel approach to the business and was able to pivot so easily has allowed him not only to stay afloat, but to thrive.

He became laser-focused on social media, in particular on Instagram, and he talks in detail about growing his business on that platform. 

First, he shares his main strategy and highlights the importance of developing customer avatars, understanding their problems, and creating content buckets.

Then Sammie shares his current Instagram metrics (134k followers, 150 million views since January) and how the platform contributes to his business. 

He earned $40k from Instagram alone last month with affiliate links and digital products, using automation software.

He dives deep into his video content creation process, touching on the use of different types of hooks and the importance of getting viewers to watch the video until the end. He talks about the different kinds of content you can create and how to validate your niche for social media.

Sammie then shares how he creates mobile-optimized funnels, the tools he uses, and some of the low- and high-ticket items he sells. He also shares his thoughts on what makes a successful product and talks about growing his email lists through quizzes.

He concludes the podcast with a 30-day action plan anyone can implement to get started on Instagram, full of invaluable tips and insight.


Links & Resources
ManyChat Stan Store His website, Up The Gains His Instagram His Twitter His Facebook More of Sammie’s resources His YouTube His podcast Link to his course (coming soon)
Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

This week’s Niche Pursuits News Podcast features Jared and guest host Morgan Overholt, who dive directly into the latest news stories, share their side hustles, and talk all about some weird niche sites.

The first thing they dig into is news that AI Overviews is only appearing for 7% of queries. Jared shares a helpful summary of how this Google feature has evolved over time, and he and Morgan share their opinions.

How big has the decline been? What was their personal experience with AI Overviews? And which industries have been the most affected? What kinds of queries saw growth and declines?

And how did AI Overview citations from Reddit fare? And what do they think is going to happen down the road? Tune in to hear the discussion.


Moving along, they talk about Google and Meta’s investment splurges in AI, according to interviews with people from leading investment banks who essentially expressed shock.

But how much are Google and Meta planning to spend? What do the financial analysts liken the situation to, and do Morgan and Jared agree? Do you think we’re in a bubble?

Then they move into their Side Hustle Shenanigans. Morgan talks about how she was inspired by Spencer’s Facebook page project and decided to try it out herself. 

She created a brand new Facebook page for her freelancer brand and hit 7k likes and followers after about 30 days.

How did she do it? What are her plans for the group? And how will it be different from her previously successful niche sites?

She also shares her experience in the Amazon Influencer Program. She shares her journey: how many videos she has, how much she’s earned, and how she’s doing it.

The conversation then shifts to Jared and his Amazon Influencer Program side hustle. He recently released a video about his experience after completing a full year in the program.

He shares his processes, talks about crossposting, and divulges some of his “editing” secrets. 

Then it’s time to reveal their weird niche sites. Morgan goes first with My Instants, a site with funny sound buttons. 

How much traffic is the DR58 site getting? And where’s the traffic coming from? As Morgan says, it’s a great reminder that sometimes the simplest of ideas can be the most profitable.

When it’s Jared’s turn, he shares Bored Teachers, a DR56 site that gets 55k monthly visitors. But he reveals something really interesting about it after he consulted the Wayback Machine.

What did he find back in 2016? And what about during Covid? What does the site teach out about pivoting? Tune in to find out.

That brings us to the end of another great episode of the Niche Pursuits News Podcast. 

We’ll catch you next week when we explore the latest happenings in the space and share our ideas and inspiration for all you entrepreneurs.

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Mo Mullah is an entrepreneur with an impressive track record. 

Back in the day, he was orchestrating 6-figure exits and bringing home up to $75k per month from email marketing campaigns. 

In the middle of it all, he started his own agency, Niche Website Management.

After the HCU, like many others, Mo decided he didn’t want to be a slave to Google, so he started testing out strategies on alternative platforms.

Today he’s killing it on Pinterest.

In this interview, he shares his Pinterest tips and tricks, how he's combining Pinterest traffic and email marketing, and other strategies he's using to make money online.


Mo begins by talking about his experience with email marketing back in the day, the success he was having, and how he came to start his own agency.

At the moment, his main focus is Pinterest.

He talks about his 3 content sites at the moment, how he’s growing traffic, and how it’s different from SEO, and he shares why his sites do well on Pinterest and what niches he believes will succeed on the platform.

He talks about his clients’ accounts and he works with them on Pinterest. He talks about the amount of pins he creates, the general idea behind them, and where they get the ideas.

He also shares his strategy for seasonal content and talks about how he monetizes his Pinterest traffic: through email marketing. Then he goes into detail about connecting with email subscribers, understanding where they are in the buying journey, and they key to getting them to buy from you.

Mo also talks about using AI in his email campaigns and on Pinterest and the AI tool he uses the most.

He shares some alternative traffic strategies as well as some of the ways he’s making money online, such as through the Amazon Influencer Program.

Then Mo talks about what he would do if he were to start a business today, which includes website creation, digital products, and Pinterest and Facebook.

To wrap things up, he shares some of his best efficiency tips.



Links & Resources
ChatGPT Bing Webmaster Tools RankMath ElevenLabs AI Studio Amazon Influencer Program Mo's Twitter account momullahconsulting@gmail.com Niche Website Management
Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative