The Food Blogger Pro Podcast Bjork Ostrom

Focusing on keyword research, creating a workflow, and monetizing your blog.
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Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.
Keyword Research, Resilience, and Resourcefulness As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!
She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.
In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!
In this episode, you’ll learn: More about Casey’s background as a teacher and her journey to starting her food blog in 2021. How she was able to grow her blog and monetize to make a six-figure income within two years. Why she stopped focusing on social media, and instead emphasized content creation and SEO. How her passion for content creation, teaching, and business shaped her approach to her blog. What she thinks the necessary skills are for any food blogger. All about her workflow for content creation. Her strategy for publishing Google Web Stories and what benefits she sees from them. What her process for keyword research looks like. How she optimizes and updates older blog posts. What the future of Get On My Plate looks like, and how Casey is diversifying her income. Resources:
Get On My Plate Xanga TopHatRank TED: Grit: the power of passion and perseverance - Angela Lee Duckworth Monday.com BiggerPockets A Better Life with Brandon Turner Canva KeySearch RankIQ 1:1 Blog Coaching with Casey Follow Casey on Instagram Join the Food Blogger Pro Podcast Facebook Group -----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Incorporating gratitude into your routines, shielding yourself from the negative, and brainstorming what you're grateful for at work.
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Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude.
A Gratitude Practice for Your Business In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the importance of a monthly review, the habit of continual learning, and the habit of who.
In today’s episode, Bjork chats about the habit of gratitude in both your personal, and professional life. If you don’t already have a gratitude practice in your life, this episode is just what you need to get started — practical tips, resources, and more.
We hope you enjoy the last episode of our habits mini-series. We’ll be back to our regularly scheduled programming next week!
In this episode, you’ll learn: How to build a habit of gratitude in your personal life. Why a gratitude practice can be beneficial for your business. Practical strategies for incorporating gratitude into your routines. How to focus on gratitude and shield yourself from the negative. Prompts for brainstorming what you’re grateful for in your work. Resources:
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear The Food Blogger Pro Podcast Episode 124: How to Level Up Your Life with UJ Ramdas The Five Minute Journal Join the Food Blogger Pro Podcast Facebook Group -----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating a personal board of directors, determining who your experts are, and asking "who can help me with this?"
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Welcome to episode 403 of The Food Blogger Pro Podcast! This week on the podcast, we have the third episode in our series on habits for creators, all about the habit of who.
Building the Habit of Who Do you ever feel like you need to be an expert in everything you do, both in your personal and professional life? If so, you’re not alone, and today’s episode is for YOU.
In the third episode of Bjork’s mini-series on habits, he is chatting all about the importance of surrounding yourself with trusted experts who can help you with specific aspects of your life and business.
You’ll learn more about creating a personal board of directors, determining who your experts are, and why you need to be asking “who can help with this?”.
In this episode, you’ll learn: Why you should ask yourself the question “who can help me with this?” How to introduce the filtering mechanism of “who” into your business. Why you should consider building out a personal board of directors. The kinds of experts to surround yourself with in the food blogging space. How to find a mix of advisors from the digital, personal, and paid consultant realms. How the ‘habit of who’ can help boost productivity. Why you should take time to reflect on the gains you’ve made in your business. Resources:
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork NerdPress Allea Grummert at Duett The Gap and the Gain: The High Achievers’ Guide to Happiness, Confidence, and Success Join the Food Blogger Pro Podcast Facebook Group -----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Balancing quick and slow knowledge, using time blocks for continual learning, and pairing habits with Bjork Ostrom.
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Welcome to episode 402 of The Food Blogger Pro Podcast! This week on the podcast, we have the second episode in our series on habits for creators, which is all about the habit of continual learning.
How to Prioritize Continual Learning Do you currently set aside time in your schedule for continual learning? Or do you feel like you’re just too busy to make time for it?
Either way, we hope that today’s episode will help you to rethink continual learning, and give you inspiration for incorporating it into your life as an entrepreneur.
Bjork chats about the importance of continual learning as a business owner, time blocks, and habit pairing — you won’t want to miss this episode!
In this episode, you’ll learn: The difference between quick knowledge and slow knowledge, and why you need a balance of both. How to use time blocks to implement the habit of continual learning. How to incorporate continual learning into your life on a daily, weekly, monthly, and yearly basis. Why using time blocks can lead to better building blocks for your business. How to pair the habit of continual learning with the habit of a monthly review. Resources:
Notion Join the Food Blogger Pro Podcast Facebook Group -----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

The importance of a monthly review of your business’s revenue, expenses, and profit, and how it can help you be more intentional about growing your business.
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Welcome to episode 401 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is kicking off the Habits Series on the podcast with a discussion about monthly reviews.
Why You Should Start a Monthly Review of Your Business This solo episode with Bjork is the first in our Habits Series, in which Bjork will dive into simple, but effective habits that you can (and should!) incorporate into your business.
Bjork explains the concept of a monthly review of your business’s finances and analytics, and how it can benefit your business and help you think more strategically about growth.
It’s a really informative listen, and we hope you’ll take away some helpful tips and tricks that you can incorporate into your business moving forward!
In this episode, you’ll learn: The importance of a monthly review of your revenue, expenses, and profit. How to get started tracking your business numbers with a spreadsheet. Why you should separate your personal and business expenses. How to think strategically about losses and expenses in your business. How your bookkeeping and monthly review process might evolve as your business grows. Why a monthly review can help you be more intentional about growing your business. Resources:
Atomic Habits Pinch of Yum Income and Traffic Reports Quickbooks Xero Pilot -----
This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Prioritizing your time and talent, cultivating a bias toward action, and embracing the grind with Bjork Ostrom.
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Welcome to episode 400 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is chatting about four takeaways that he has observed during his interviews with experts, food creators, and friends over the last 400 podcast episodes.
4 Takeaways from 400 Episodes In this episode, Bjork reflects on conversations from the last few years and discusses four themes that came up time and time again in these interviews, and in some way contributed to the success of the guests.
Over the course of the episode, Bjork unpacks each of these themes and provides examples and takeaways to help listeners apply these themes to their own businesses.
As we celebrate 400 episodes, we wanted to thank YOU for listening to The Food Blogger Pro Podcast - we couldn’t do it without you!
In this episode, you’ll learn: The four themes that Bjork has noticed over the course of the 400 podcast episodes he has recorded The importance of leaning into time, talent, and learning in your business (and hoping for some luck, too!) Why you should cultivate a bias toward action How to prioritize the skills you’re naturally good at Why you might want to embrace your “grind” More details about our upcoming habits mini-series on the podcast And more! Resources:
User Controlled Analytics: The 3 Most Important Types of Analytics in Your First Year of Blogging Atomic Habits Connect with Bjork via email Join the Food Blogger Pro Podcast Facebook Group -----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership