361 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

The Food Blogger Pro Podcast Bjork Ostrom

    • Business
    • 4.9 • 327 Ratings

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    How Anela Malik Grew a Successful Subscription-Based Membership Community

    How Anela Malik Grew a Successful Subscription-Based Membership Community

    Becoming a full-time creator and building a subscription-based membership community with Anela Malik from Feed The Malik and Magic at the Margins.
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    Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community.
    Growing a Successful Subscription-Based Membership Community We’re really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue.
    In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more.
    It’s a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator!
    In this episode, you’ll learn: How Anela became a content creator What she learned after going viral on Instagram What type of content she shares online Why she decided to launch her own subscription community How she promotes her subscription community How she structures the pricing for her subscription community How she measures the success of her business Why she views herself as a video-first creator Tips to make short-form videos more engaging How she focuses on identity issues with her content Resources:
    Feed The Malik Magic at the Margins Patreon Wix Squarespace Canva Adobe Premiere Pro 315: Decolonizing the Food Industry – Sharing African Food, Breaking Down Stereotypes, and Combating Cultural Appropriation with Zoe Adjonyoh Follow Anela on Instagram, TikTok, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 59 min
    How Content Batching Helped Amanda Scarlati Go From 7,500 to 65k Pageviews in One Year

    How Content Batching Helped Amanda Scarlati Go From 7,500 to 65k Pageviews in One Year

    Batching content, investing in your business, and strategically planning out your content with Amanda Scarlati from Saporito Kitchen.
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    Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog’s traffic.
    Content Batching From testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week?
    Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity.
    In this episode, you’ll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog’s traffic.
    In this episode, you’ll learn: How Amanda got into food blogging How she invested in her business and hired certain tasks out How she started batching content How she plans out her blog posts for each quarter How she divides up her tasks throughout the week What her prep sheets for each photoshoot look like What task management tools she uses How content batching impacted her blog’s traffic Resources:
    Saporito Kitchen Tastemaker Conference Eat Blog Talk Podcast NerdPress Find Casey Markee on FBP The Feast Plugin Airtable Keysearch Keyword Surfer Cooking With Keywords Google Calendar Google Search Console Asana Mediavine Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 49 min
    Achieving Financial Independence, Overcoming Imposter Syndrome, and Sharing Content Confidently with Jillian Johnsrud

    Achieving Financial Independence, Overcoming Imposter Syndrome, and Sharing Content Confidently with Jillian Johnsrud

    Achieving financial independence, overcoming imposter syndrome, and sharing content confidently with Jillian Johnsrud.
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    Welcome to episode 356 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Johnsrud about achieving financial independence and sharing content confidently.
    Achieving Financial Independence We’re so excited we had a chance to talk to Jillian in today’s episode!
    She is the author of the book, “Fire the Haters: Finding Courage to Create Online in a Critical World,” and she is on a mission to help others build a life that perfectly lines up with their values, passion, and purpose.
    And in this episode, she’s doing just that! She shares some of her best tips for achieving financial independence, overcoming imposter syndrome, dealing with negative comments, and cultivating a healthy relationship with your work.
    In this episode, you’ll learn: How Jillian achieved financial independence What her income sources currently look like How she did mini retirements throughout her career What she covers in her book How to not take negative comments about your business personally How to overcome imposter syndrome Resources:
    Jillian Johnsrud Fire the Haters: Finding Courage to Create Online in a Critical World Mr. Money Mustache The Simple Path to Wealth The 4-Hour Workweek 6 Simple Steps to Taking a Mini Retirement PDF Follow Jillian on Instagram and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 1 hr
    5 Easy Ways to Improve Your Food Photography with Joanie Simon

    5 Easy Ways to Improve Your Food Photography with Joanie Simon

    Shooting in manual mode, understanding lighting, and other photography tips with Joanie Simon from The Bite Shot.
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    Welcome to episode 355 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon about ways to improve your food photography.
    5 Easy Ways to Improve Your Food Photography We’ve all heard the phrase, “We eat with our eyes first,” right? So it should come as no surprise that food content creators place so much emphasis on growing their photography skills!
    Today, we are talking with one of the biggest names in the food photography space: Joanie Simon from The Bite Shot. She originally came on the podcast three years ago, and it’s been so incredible to see how her business has grown since then.
    Through her courses, videos, and book, Joanie has taught students all around the world how to improve their food photography. And in this episode, she’s sharing some of her best tips with our listeners!
    In this episode, you’ll learn: How Joanie got into food photography What her current goals are for her business Easy ways to improve your food photography Why she recommends shooting in manual mode Why lighting is so important for photography Why she loves shooting with artificial light How to get started with tripods and tethering What software she likes to use to edit her photos Why she decided to take a social media break Resources:
    The Bite Shot The Bite Shot YouTube channel 185: Darkness and Light: A Photographer’s Journey from Addiction to Success with Joanie Simon Designing Your Life: How to Build a Well-Lived, Joyful Life Tasty Food Photography eBook Sally’s Baking Addiction Pinch of Yum Income and Traffic Reports Clubhouse The Bite Shot Photography Resources The Bite Shot Photography and Video Gear Guide The Modern Proper Half Baked Harvest Adobe Lightroom Capture One Tether Tools CamRanger Follow Joanie on Instagram and YouTube Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 1 hr 4 min
    Sharing Zambian Food and Growing a Freelance Photography Business with Clara Kapelembe Bwali

    Sharing Zambian Food and Growing a Freelance Photography Business with Clara Kapelembe Bwali

    Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic.
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    Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.
    Sharing Zambian Food
    Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.

    Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here.

    Sharing Zambian Food
    We’re really excited to share this episode with Clara from Black Garlic with you today! She’s a freelance food photographer, food stylist, and blogger based in Zambia.

    Clara has built her business from the ground up, and in this episode, you’ll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world.

    Clara’s story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it!
    In this episode, you’ll learn: How Clara started a catering business Why she decided to rebrand and launch a freelance photography business How she pitched herself to clients How she grew her photography skills How she is working to share Zambian food with the world What business advice she has for food creators How she has made friendships with other creators online Resources:
    Black Garlic The Bite Shot 185: Darkness and Light: A Photographer’s Journey from Addiction to Success with Joanie Simon Picture Perfect Food: Master the Art of Food Photography with 52 Bite-Sized Tutorials Chikanda recipe Lumanda with Pounded Groundnuts recipe TinyBit Wood Kitchen ZM Clariti Follow Clara on Instagram, Facebook, Twitter, and TikTok Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 55 min
    Getting the Most Out of Pinterest as a Content Creator in 2022 with Jane Ko

    Getting the Most Out of Pinterest as a Content Creator in 2022 with Jane Ko

    Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko.
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    Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator.
    Getting the Most Out of Pinterest Today, we’re really excited to be chatting all about Pinterest with Jane Ko!
    She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years.
    In this episode, you’ll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy!
    In this episode, you’ll learn: What type of content Jane shares on her blog What her revenue streams look like as a content creator How she works with brands What her Pinterest strategy looks like How she uses static pins, idea pins, and video pins What it’s like working with a Pinterest marketing agency How she repurposes content for different social media platforms What it’s like running a personal brand Resources:
    A Taste of Koko Koko’s Guide To Austin FBP Live Q&A: The State of Pinterest – available for FBP members only Simple Pin Media Mediavine Blippi Follow Jane on Pinterest, Instagram, and TikTok Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 52 min

Customer Reviews

4.9 out of 5
327 Ratings

327 Ratings

karenzer ,

Content Batching Episode 326 is so informative and came at the perfect time. Karli and B

This episode is so informative and I heard it at the perfect time. I struggle with staying on top of all the tasks involved with a food blog. Karli offered so many strategies and Bjork guided the conversation perfectly! I listened twice, took copious notes and started a priority list. My first blog year I was working off adrenaline but these last few months I am paralyzed. This episode is changing my mindset. Thanks.

adamwiz ,

Excellent!

Learning so much! #320 was especially interesting to hear her journey and tips.

Thanks!

Shoegal660 ,

Great podcast for beginner food bloggers!

I just started blogging earlier this year, and this is THE BEST food blogging podcast out there (and I don’t use that word lightly). There’s so much valuable content, and Bjork is a natural interviewer.

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