Simple Pin Podcast: Simple ways to boost your business using Pinterest Kate Ahl

Pinterest idea pins – they’re here to stay. Join us today as we make the case for getting on board!







Idea pins are time-consuming. So are they worth all the effort?







Today we’ll update you on the idea pin feature and talk about why you should be including them in your winning strategy.







We know all your reasons for not wanting to create idea pins. We also know that many of you have lots of feelings about Pinterest evolving from a traffic-driving platform to more of a “destination” platform. 







Right now, there’s a lot of negative conversation about idea pins happening in Facebook groups. Listening to that and burying your heads in the sand, waiting for this change to pass isn’t the answer. 







Our guest today tells us that short-form video (a major component of idea pins), isn’t going away anytime soon. In fact, it’s getting even more popular. 







Beth Le Manach of Entertaining with Beth is here to share her positive point of view. We’ll learn about her experience over the last year with idea pins as a food content creator. She’s going to share what she’s learned from being a beta tester for idea pins in Pinterest’s Creator Program.







I think you’re going to be encouraged by what she has to say. 







Whether we like it or not, online marketing platforms change all the time. How we move with that evolution and how we invest in it will be the determiner of our success.







As a product seller or a new creator marketing your business on Pinterest, knowing how Pinterest’s platform can work for you and planning a strategy around that knowledge is a much more productive use of time than listening to the negative chatter over on Facebook groups.







So my job here today is to give you the facts about idea pins and then share with you the story of how Idea pins are working successfully for another creator. 







Before we dive into that I want to let you know that we have released our new niche-specific Canva pin template packs. We’ve packaged them separately for specific business industries to make creating images for Pinterest in your niche easier.  















Let’s get started with what we know about Idea pins.







The Evolution of Pinterest idea pins







Story pins were launched in beta around September of 2020 and Idea pins evolved from there.







Pinterest changed the name to avoid confusion with Stories on Instagram. They felt the term Idea pins was a better match for the uniqueness of their product. Idea pins were going to empower creators to share long-lasting ideas rather than quick stories.







Idea pins are a multi-page video/image format for sharing high-quality, long-lasting content or product ideas directly to Pinterest. Once created, they are permanent and they can be saved to any of your Pinterest boards.







They are available to all Creators in the US, the UK, Australia, Canada, France, Germany, Austria, and Switzerland. 







Related: Pinterest Marke...

Lets’ talk about how much time you should spend on your Pinterest marketing. Today I’m sharing my best time management tips to help you be as efficient as possible!

How much time should I spend on my Pinterest marketing?

It’s a question we get a lot from people.

So today we are going to walk through the answer to that question in three parts. First, we’ll look at how much time our Simple Pin Media account specialists spend on Pinterest marketing, then we’ll give some practical time management tips. Finally, we’ll share some tools that can help you use your time efficiently.

Before I dive into that, I want to let you know that shopping is front-and-center for Pinterest this year. We knew it was coming based on their Q4 earnings report for 2020. We’ve seen it rolled out with the Verified Merchant Program, product tagging, Shops, idea pins, and now product tagging for idea pins.

You’ll want to check out the episodes with updates on Idea Pins and product tagging that are coming up soon.

We know that some of our shop owners are struggling to figure out how to navigate this new focus on shopping. Our new product, the eCommerce Kickstarter Package, is designed to help you get your Pinterest shop up and running the right way without spending lots of valuable time trying to figure it out.

As part of this 6-week package, you’ll be meeting with one of our top account specialists who works specifically with shops. They will help you evaluate all aspects of your Pinterest strategy including:



* a build or deep dive into your shop

* your Pinterest profile

* your website.



Then they will help you with Pinterest creatives and building your catalog. After setting an amazing foundation for you, we will provide support so that you or a team member can successfully manage your shop on your own.

You can find out more about this Pinterest Ecomm Kickstarter package here.



How Much Time Should You Spend on Pinterest Marketing?

It is really easy to get caught up in social media marketing for your business, spending hours trying to figure something out and talking with people.

The same goes for Pinterest.

We’re learning, creating, engaging, and before we know it we’re so lost in “figuring it out” that we haven’t created anything or worked on the core part of the business itself.

We know that you have tons of social media platforms that take your time as well as the time demand for running your business.

Pinterest is just one piece of the pie and we want to give you an estimate for how much time to spend on your Pinterest marketing and suggest some business tools that can help you work through that process more quickly.

If you have listened to this podcast for any amount of time, you know I don’t give hard and fast numbers for anything. I know some of you really want those hard numbers. But experience has taught me that when people hear a hard-and-fast number and they don’t fall within that range, they feel like they’re doing something wrong. That might not be the case at all. So no hard and fast numbers here.

What I am going to do is give you some parameters so you have something to guide you.

At Simple Pin, we track all the time we spend on every single account — from how much time our account specialist is spending with the account, to how much time our team lead spends evaluating it, to looking at analytics to determine the best strategy moving forward.

 

Today we’re talking about the most recent Pinterest iOS app update as well as the newest Pinterest iOS widget — Interests. The latest features and updates were launched back in February 2021 but we’ve learned a lot about both since then. 

We’ll discuss how these new features are being used and how you can take advantage of them as a business owner. We’ll also discuss whether this Pinterest iOS app update impacts Pinterest ads like it has impacted Facebook ads. 

Simple Pin team member Elysha joined me for this update. Elysha is on our Promoted Pins team and helps out in our Simple Pin Ads Society. 

Flash alert: the Ads Society will be opening again next month so watch for details!

I want to remind you that Simple Pin Media is the leader in organic and paid Pinterest Management Services. Are you a small business owner that wants to create a powerful Pinterest marketing strategy that will grow your business but you don’t have any time?

We would love to support you and your goals by taking that Pinterest management piece off your plate. 

Our services include:



* Pinterest organic management

* Pinterest ads management

* Pinterest account clean-ups & builds

* and more!



We have services to fit every type of business and budget need.

We also have two new services to offer — our new eCommerce strategy consult call and our eCommerce Kickstarter package. 

Our services leverage eight years of management experience to keep you updated on best practices and diversification on Pinterest. We use our expertise and signature Simple Pin Framework to help you reach your ideal customer or reader right where they are in their journey.

Okay, let’s dive into my conversation with Elysha.



Elysha thinks of Pinterest as the positivity platform. When she took a break from social media for a while, she deleted everything except Pinterest because she feels Pinterest is always a great place for inspiration.

She loves that you don’t have the negativity or everybody’s two cents common to other platforms. Elysha describes the platform as a place for proactive information and finding resolutions to problems you might have. 

When people are going on Pinterest, their specific intent is to be inspired or to make an informed purchase decision. They can’t get that anywhere else. 

As an example of the power of Pinterest marketing, Elysha recalled my comments from a previous episode about the smokeless Solo Stove. She said that she was compelled to purchase one based on my ringing endorsement.

We recently took our stove on a camping trip and while everybody else was getting smoked out by their firepit, ours was delightfully smoke-free, hot, and amazing. It all came from a video Pinterest ad. That’s how it started for me and that’s the type of powerful story you just can’t track.

As a member of our Promoted Pins (Pinterest ads) team and a leader in our Ads Society, Elysha is actively involved with the Pinterest platform. Elysha loves seeing business owners discover the benefits of Pinterest and realizing there can be profitable returns. The power of getting your name and your brand out there is unlike any other platform.

Her favorite thing about her position on the team is being able to simplify the ads process for people.

Feeling stuck, overwhelmed, fatigued by constant social media content creation? The answer is repurposing social media content!



If you have been in the online marketing world for more than a week, you’ve heard how important new content is for every channel…especially Pinterest. With a business to run and content to create, we could all use some time-saving tips.

We talked with Andréa Jones of Online Drea about how to repurpose social media content into Pinterest pins or vice versa. We want to answer the question of how to work smarter not harder in our social marketing. 

Don’t know about you, but I’ve been on the hamster wheel of creating new content over and over — and I’m a little fatigued. That’s why I was so jazzed to talk to Andréa.

I hope you find this interview as helpful as I did. I bet it inspires you to take a step back, put some boundaries around your social media, and create a plan for repurposing your content!  You’ll want to read (and listen) through to the end because she gives some truly amazing tips!

I had a lot to learn myself from this conversation. 

Before we dive into today’s episode I wanted to let you know about something new here at Simple Pin. 

We know, as a business owner, your time and resources are limited. You want to create a powerful Pinterest marketing strategy but you need help to get up and running fast. So we’ve created two new services for you. 

First, for eCommerce listeners, we’ve created a new eCommerce Kickstarter package that is a hybrid of management and consulting. It’s a six-week program designed to bring together your eCommerce goals, our image team, and a dedicated account specialist who understands eCommerce and will get your shop integration, and everything else you need, set up for success on Pinterest.

Second, we’ve created new consult call services dedicated to the specific needs of your niche so we can get super granular with you.

We’ll connect you with a team member who’s worked with dozens of accounts in your niche. We now offer specific consult calls for:



* Teachers Pay Teachers businesses

* eCommerce businesses

* blogger/content creators.



We’re here to help you create a detailed plan specific to your business, answer all your questions, and leave you with action items that keep the momentum moving forward.

You can learn about all the services we offer for organic Pinterest management or paid Pinterest ads on our website. We are a powerful Pinterest marketing agency that has vast experience working with over 700 Pinterest accounts and we will use all that knowledge to help you reach your goals on Pinterest. 

Let’s dive into today’s episode.



Repurposing Social Media Content to Make Pin Creation Easier

Meet Andréa of Online Drea

Andréa is a social media strategist who is fiercely committed to empowering businesses to utilize the power of social media without being overwhelmed by it. She hosts The Savvy Social Podcast, leads a team providing done-for-you services inside her marketing agency, and serves over 200 students in The Savvy Social School.

Andréa says she’s one of those weirdos who like social media a...

 

Today we are talking about how to use Pinterest pin statistics to improve your marketing strategy. We’ve talked about this topic several times before on the podcast (e.g., Why Pinterest Analytics Should be Defining Your Strategy and Understanding Pinterest Analytics) . But Pinterest seems to be in a constant state of flux when it comes to its stats.

Let’s just say that this constant state of flux makes it important for you to stay on top of the latest information. So, we’re going to unpack some of these latest Pinterest stats and get to the heart of what you need to know.

Before we get into that, I have some exciting news for our eCommerce listeners here at Simple Pin Media! We’ve been listening and we hear your pain points, so…

We’ve created a new eCommerce Kickstarter package!

This awesome new package is a hybrid of management and consulting.

It’s a 6-week program bringing together your eCommerce goals, our image team, and a dedicated account specialist focused on your specialty to advise you on shop integrations and more. 

We’re ready to give you that kick-start your Pinterest marketing needs!

While you’re on our site, you can check out all of our other services including our new consult calls. We know that you have specific needs for your business industry, so we have targeted our calls to your specific needs:



* organic strategy

* Pinterest ads

* eCommerce

* Teachers Pay Teachers.



We are a Pinterest marketing agency with a full suite of services. We’ve worked with over 700 Pinterest accounts, managing billions of monthly Pinterest impressions and millions of Pinterest sessions for our clients each month.

We want to help you reach your goals! 

Let’s dive into Pinterest stats.



 

Various Pinterest pin statistics have come and gone over the years and the analytics dashboard has improved. Pinterest has expanded and updated its library of terms to give you more details than what was available just a couple of years ago. But many of you are still left wondering what you are looking at and what each number means.

This is especially true if you are new to Pinterest.

Today, we’re going to dive into the Pinterest analytics dashboard, talk about what you will see, give you some definitions, and provide you with some action items.

Before We Get Started

There are a few things to keep in mind when looking at Pinterest stats:



* Features and their associated analytics vary by format (standard pin, video pin, idea pin, etc.) and what is available in your home country.

* To view pin stats, you’ll need to have a business account. It’s free, super easy to set up. You’ll need one to view the insights we are discussing today. It’s also against the Pinterest terms of service to operate with a personal Pinterest account if you are selling something.

* To see stats for pins created by others from your website, make sure you claim your website on Pinterest. You can also ca href="https://help.pinterest.





Let’s learn all about Later — a scheduling tool for Pinterest and Instagram, as well many other social media platforms. 



This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy.

As Pinterest expands and changes, the options for marketing on the platform need to grow with it. One of the greatest needs we have found is finding options for a reliable Pinterest-approved scheduler. 

Just as you can’t have a one-size-fits-all approach to your Pinterest strategy, you can’t have a one-size-fits-all approach to scheduling tools. 

Today we are talking with Jill Warren of Later.com to explore the features Later has to offer as an option for scheduling your pins to Pinterest and Instagram, while easily doing the same for other platforms where you find your audience!

Most of us use multiple social media platforms and it’s hard to keep up with where you’ve scheduled, what you’ve scheduled, and when you’ve scheduled. In this podcast episode, we talk about how Later has made it easier for you to schedule between Pinterest and Instagram.

Before we dive into that, I want to let you know that every month Simple Pin Media manages over 120 organic client accounts. 

Our clients come to us because they want a customized strategy for their business. They are not looking for a cookie-cutter, one-size-fits-all management strategy. They come because we bring history and experience to the table working with a lot of different brands and content creators. 

We deep dive into every one of our accounts to create the best strategy for the results their business needs. 

We accomplish this first by discovering whether your initial goal is to inspire your Pinterest audience, inform them, or move your person quickly to the Decide space on Pinterest. 

If you have at all thought about outsourcing your Pinterest marketing we’d love to hear from you. You can find out more about all the services that we offer for organic management or paid Pinterest ads on our website.

We have a full team behind our management strategy and we are confident that we can help you grow your Pinterest audience while you focus on something else. If you want help with any of these services, the first step is to scroll down to the bottom of this page and complete the form to sign up for a free discovery call. 



Using Later for Pinterest and Instagram Scheduling

Later was essentially the first to market an Instagram scheduler. Now they are a leading visual-first platform with over four million users globally. Later’s scheduling platform (originally branded as Latergramme) was born from a hackathon in Vancouver in 2014. 

While it’s true that Later started as an Instagram scheduling tool, they added Pinterest scheduling to the platform in 2016-2017. They became an official Pinterest partner in 2018 and expanded to Twitter and Facebook around that same time. In the last year, they have also added Tik Tok.

Jill says the growth and expansion to new platforms was a logical step for Later.



As a social media manager, you are juggling so many different platforms that it just makes sense to have a singular place where content scheduling can all be handled from one dashboard.