Etsy Seller Success with Dylan Jahraus Dylan Jahraus

In this episode, I chat with Kierra Conover of KLC the Studio about user generated content, using influencer marketing, and so much more.



In this week’s episode we discuss:

[02:39] Kierra’s ecommerce experience and how she got started in the online space

[04:12] How Kierra’s corporate experience helps her stand out among the crowd

[06:19] How to get your products out into the world on a budget

[07:41] The importance of starting with the customer versus the product

[09:44] How to properly launch your ecommerce business as a complete newbie

[11:28] How to utilize social media during your launch 

[13:17] Kierra’s experience with launching ecommerce brands

[13:51] How to balance a personal brand and ecommerce shop

[16:36] What our sole focus should be when growing an ecommerce business

[18:05] Why going viral isn’t the answer to success

[19:01] When you should start running ads for your shop

[22:13] How to stay focused when your first launch doesn’t go as planned

[25:07] Where to spend your first marketing dollars as an ecommerce business

[27:39] Influencer marketing as an ecommerce brand - yay or nay?

[32:16] How to work with Kierra 



Connect with Kierra: 

Website: https://klcthestudio.com/ 

Instagram: https://www.instagram.com/klc.thestudio/ 



About Kierra: 

Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes.  Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO. 

6 HACKS to Make Listings Trendy on Etsy (Best Product Trends of 2024) 🚀

In this video, I break down the biggest trends coming to Etsy this year and how you can make your listings stand out among the competition and get more sales!

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!
https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/

🎙️ Check out our PODCAST!
Apple Podcast: https://apple.co/3rzehXL
Google Podcast: https://bit.ly/3fIMn92

👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more.



In this week’s episode we discuss:

[02:08] How Cathryn started Best Self Co and how the products have evolved

[04:22] How to differentiate your brand from others 

[05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon

[07:26] How Cathryn plans to incorporate Amazon going forward

[08:37] Cathryn’s pricing strategy for Amazon versus the website

[11:05] Why Cathryn recommends skipping outside investors when starting your company 

[13:03] What made Cathryn decide to do a partnership instead of starting her business solo

[15:51] What Cathryn’s team currently looks like

[17:37] How Cathryn is using AI in her business

[20:37] The importance of evaluating expenses 

[22:28] How Cathryn finds high quality hires

[25:39] How Cathryn juggles motherhood and her business with ADHD



Connect with Cathryn:

Best Self Co: https://bestself.co/

Instagram: https://www.instagram.com/cathryn.lavery/

Little Might: https://www.littlemight.com/



About Cathryn: 

Cathryn Lavery is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf Co. After accepting a job as an architect in NYC, the company delayed Cathryn’s start date by 6 weeks, so she sold products on Shopify to make ends meet and continued after her full time job started. To organize her busy life, she designed a productivity journal that raised over $322,000 in 34 days on Kickstarter, and BestSelf Co was born. The company has expanded into a brand of carefully curated journals and conversation card decks designed to help you live the life you want. Endorsed by Shark Tank's Daymond John, BestSelf Co won Shopify’s Build a Bigger Business competition, received mentorship from Tony Robbins, and sold over $45 million in product before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned over the years.

This product allowed my student to quit his job and buy his dream home!

In this episode, I interview Erik Soto, a successful Etsy seller who explains how his shop blew up in under 2 years on the platform! Visit his shop https://www.etsy.com/shop/PremiumEngrave and follow him on Instagram at https://www.instagram.com/premium_engrave/

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!
https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/

🎙️ Check out our PODCAST!
Apple Podcast: https://apple.co/3rzehXL
Google Podcast: https://bit.ly/3fIMn92

👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

⌚︎ Timestamps:
0:00 - Introduction
0:42 - His Story
3:20 - Starting on Etsy
3:45 - $700K Revenue
4:25 - Customer Service
5:41 - Laser Engravers He Uses
6:03 - How Many Hours Per Week
7:02 - Tips for New Etsy Sellers
8:27 - Finding the Best Products
9:31 - His Shop

These products will get you suspended on Etsy...

In this episode, I break down the copyright and trademark concerns to look out for to avoid having your shop closed by Etsy.

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!
https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/

🎙️ Check out our PODCAST!
Apple Podcast: https://apple.co/3rzehXL
Google Podcast: https://bit.ly/3fIMn92

👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

⌚︎ Timestamps:
0:00 - Introduction
0:36 - Why You Should Avoid Them
1:47 - How To Avoid Them
2:47 - Intellectual Property
4:26 - Strike Rule
5:51 - My Story
8:21 - Reason 8
9:22 - How To Fix It

This is my take on quitting Etsy in 2024...

In this episode, I break down the reasons why many sellers have chosen to close down their Etsy shops and what you should do about it.

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching!
https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/

🎙️ Check out our PODCAST!
Apple Podcast: https://apple.co/3rzehXL
Google Podcast: https://bit.ly/3fIMn92

👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

⌚︎ Timestamps:
0:00 - Introduction
0:30 - AliExpress
1:09 - Etsy Fees
2:22 - Customers
4:01 - Shutdowns
5:49 - Will I Be Leaving?