44 episodes

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

The Vine Podcast Madison Wetherill

    • Design
    • 5.0, 18 Ratings

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

    044: 10 Common Food Blog Web Design Mistakes

    044: 10 Common Food Blog Web Design Mistakes

    Ever wonder if you could make some small changes to make a bigger impact with your website? In today’s episode I’m sharing the most common mistakes I see food bloggers making on their website, plus a look at how you can easily fix them!
    In this episode, we'll cover:
    Mistake #1: Not Updating Plugins Mistake #2: No Backups for Your Blog Mistake #3: Not Using Self-Hosted WordPress Mistake #4: Using a recipe card that is tied to your theme Mistake #5: Not Using a Good Recipe Card Mistake #6: Using Multiple Recipe Cards Mistake #7: Not Having a Clear Call To Action Mistake #8: Not Linking to Important Pages Mistake #9: Not Optimizing Your Category Pages Mistake #10: Not Designing Your Website with Your Audience in Mind Resources mentioned:
    Top WordPress Plugins for Bloggers 042: Ways to Start Preparing for Q4 Now 011: How to Design a Freebie for Your Food Blog 030: How to Customize Your Recipe Index 043: Writing An About Page 10 Questions to Ask Your Audience in a Survey Instagram | Website | Show Notes
    Web Design for Food Bloggers

    • 25 min
    043: Writing an About Page

    043: Writing an About Page

    Do you have an about page you are actually proud of? I hear it all the time that writing your about page is a huge struggle. In today’s episode I’ll share some tips on writing an about page that will help you actually connect with your audience and convert more people into loyal followers and subscribers!
    In this episode, we'll cover: 
    The About Page Connection Brand Messaging Conversions How to Write Your About Page Where should you link to your about page? Resources mentioned:
    Do Six Figures: How to Write an About Page for a Blog Instagram | Website | Show Notes
    Web Design for Food Bloggers

    • 24 min
    042: Ways to Start Preparing for Q4 Now

    042: Ways to Start Preparing for Q4 Now

    Every year it seems like Q4 approaches and we are often scrambling to come up with a plan. So this year, I wanted to share a few ways that you can start preparing now for Q4. These tips will be helpful no matter which quarter you’re listening in, because Q4 is something to be preparing for all year long. 
    In this episode, we'll cover:
    Let’s talk about Q4 Higher Traffic Higher Ad Spend More sponsored content opportunities How to prepare for Q4 Content Planning Looking at new content Website Audit Monetization How to capitalize on your traffic Resources mentioned
    Mediavine: What is Q4 Mediavine: Ad Revenue Seasons 013: How to Strategically Plan Your Content Mediavine RPM Challenge Free DIY Website Audit Checklist 011: How to Design a Freebie for Your Blog Instagram | Website | Show Notes
    Web Design for Food Bloggers

    • 22 min
    041: Getting Started With Email Marketing for Food Bloggers

    041: Getting Started With Email Marketing for Food Bloggers

    Have you ever wondered how to get started with email marketing for your food blog? Maybe you’ve wondered what you should say or how to grow your list. In today’s episode, I’m interviewing Liz Falcigno from The Clean Eating Couple and we’re diving into email marketing and how you can get started with it.
    In this episode, we'll cover: 
    Liz's journey of starting her blog What email marketing is and how bloggers can use it Results Liz has seen from using email marketing When food bloggers should get started with email marketing The first step you should take to get started with email marketing What is a freebie and what makes a good one Resources Mentioned:
    How Liz Quit Her Job Sign up for Liz's email list Start and Grow Your Email List Challenge How to Design a Freebie for Your Blog ConvertKit (affiliate link) Instagram | Website | Show Notes
    Web Design for Food Bloggers

    • 35 min
    040: How to Know It's Time for a New Website Design

    040: How to Know It's Time for a New Website Design

    How do you know if it's the right time to invest in a new website design? Have you ever considered investing in branding or website design, but you aren't sure if your blog is ready? In this episode, I'm going to share a few signs that it might be time to invest in a new website designed for your blog and how you can get started in that process.
    In this episode, we'll cover: 
    Lack of brand consistency Need advanced features or customizations Want a well-thought out reader journey through their website What is a reader journey? Need a better user experience Want to improve site speed Looking to increase traffic If you have the time to commit to a redesign Resources Mentioned:
    WP Rocket Yoast My Design Services Instagram | Website | Show Notes
    Web Design for Food Bloggers

    • 15 min
    039: All About Running Ads

    039: All About Running Ads

    One of the easiest and most popular ways to monetize your site is through display ads. In today’s episode, I’ll talk about what you need to know before you start running display ads as well as some things to remember if you are already running them! 
    In this episode, we'll cover:
    What is an ad network? What to look before choosing an ad network What are RPMs? Cautions of running ads Ad networks to research Instagram | Website | Show Notes
    Web Design for Food Bloggers

    • 19 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Gitta GKS ,

Great podcast!

This is a great podcast for bloggers! The information that Madison shares has helped me so much! Keep up the amazing work!

jenny melrosr ,

Fabulous tips and style

Madison does a great job of getting to the information. She is straight forward and doesn’t throw in any fluff. It’s all concrete action steps that can be taken.

Tre1106 ,

Such valuable information

I am not a food blogger the content in this podcast can be applied to so many niches. It helps you prepare your blog for page view spikes, get your readers to stick around, and how to do blog audits to make sure your site is reader-ready. This is a no-nonsense podcast that gives you actionable tips to take to help you grow your blog and attract readers that want to stick around!

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