Extraordinary Pursuits by BIP Ventures BIP Ventures

Capturing earned media is one of the most powerful marketing tools a company can achieve. Positive, relevant, wide-reaching media coverage can literally change the trajectory of a startup’s future. But effective public relations is hard.

Investing in skilled sales professionals or managers is essential for business growth. Knowing the right qualifications and characteristics to hire for should happen before any interview takes place.

Building and scaling a business requires a builder’s mindset and a willingness to embrace risk. As a founder, your ability to envision solutions that effectively solve problems for your target audience is the key to progress. This involves stepping into uncharted territory, navigating uncertainties with resilience, and venturing forward to drive innovation and impact in the marketplace. Successful scale is driven by a blend of ambition, creativity, and the courage to take calculated risks.

On this episode of the Extraordinary Pursuits podcast from BIP Ventures, we talk with Dr. Malcolm Muhammad from the Russell Innovation Center for Entrepreneurs about the Entrepreneur Support Organization (ESO) model. Dr. Muhammed explains the model and how to find an ESO, as well as ways founders can use ESOs to gain community, guidance, training, and funding to help their businesses thrive.

Key Performance Indicators (KPIs) are essential metrics for any company. For startups – particularly those that are backed by private capital – KPIs are not only necessary for setting a path to manageable growth, but they also are critical indicators for investors.

To become a Top Five innovation community, Atlanta needs to produce 2000 companies per year—that’s 10 times the number of companies we’re currently developing. Listen to this fascinating mini-episode of for an honest conversation between Donnie Beamer Jr., CFA and Mark Buffington. You’ll learn how the ATL Tech Hub team from the City of Atlanta Mayor’s Office is focusing on perception, measurement, and talent development to make the goal a reality.