10 episodes

Extraordinary Pursuits by BIP Ventures is a conversation between some of the most accomplished and inspiring entrepreneurs, VC leaders, and economists working in the Innovation Economy.

The podcast provides content for founders and investors. The ’golden thread’ is story-based education and information about the role of VC in the Innovation Economy.

Each episode will simplify complex topics related to innovation, entrepreneurship, and private market investing.

Extraordinary Pursuits by BIP Ventures BIP Ventures

    • Business
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Extraordinary Pursuits by BIP Ventures is a conversation between some of the most accomplished and inspiring entrepreneurs, VC leaders, and economists working in the Innovation Economy.

The podcast provides content for founders and investors. The ’golden thread’ is story-based education and information about the role of VC in the Innovation Economy.

Each episode will simplify complex topics related to innovation, entrepreneurship, and private market investing.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    MINI EPISODE: Building a Top 5 Innovation Economy

    MINI EPISODE: Building a Top 5 Innovation Economy

    To become a Top Five innovation community, Atlanta needs to produce 2000 companies per year—that’s 10 times the number of companies we’re currently developing. Listen to this fascinating mini-episode of for an honest conversation between Donnie Beamer Jr., CFA and Mark Buffington. You’ll learn how the ATL Tech Hub team from the City of Atlanta Mayor’s Office is focusing on perception, measurement, and talent development to make the goal a reality.

    • 7 min
    The Entrepreneurial Survival Plan: Market Fit, Planning, and Perseverance

    The Entrepreneurial Survival Plan: Market Fit, Planning, and Perseverance

    As any seasoned entrepreneur will tell you, starting and running a business is challenging. In fact, almost 90% of new startups fail—10% of those fail within the first year. The causes range from poor product-market fit to ineffective marketing, talent issues, and cash flow problems. Even with a real challenge to solve and the desire and grit to try, entrepreneurs need more to survive and thrive.

    • 34 min
    MINI EPISODE: The Startup’s Guide to ICPs

    MINI EPISODE: The Startup’s Guide to ICPs

    Building an Ideal Customer Profile (ICP) is a critical first step for startups. It forms the foundation for targeted go-to-market (GTM) strategies, building customer traction, and understanding how to evolve the brand as the company scales. In other words, the ICP is the guiding beacon for every aspect of sales, marketing, and customer success.  
     
    The process begins with understanding why the ICP is tightly framed and specific. Building the ICP should engage collaboration from teams across the organization. Involving various departments ensures the ICP accurately reflects the needs and preferences of the most valuable audience. Once built, this profile becomes the foundation and driver for tailored strategies to attract, convert, and retain key target customers – ultimately driving sustainable business success. 
     
    In this mini-episode, BIP Ventures General Partner and Chief Performance Officer Christy Johnson explains how to define an ICP that effectively attracts, converts, and retains the most important audience for the business. She considers the need for a sufficient market size and budget, as well as the challenges of targeting only the largest companies. The conversation also explores the concept of having multiple ICPs versus focusing on one, highlighting the benefits of focus and the potential internal distractions of having too many targets. The main takeaway is the importance of clarity and focus in defining and pursuing an ICP. 
     
    What You Will Learn: 
    Factors to consider when building an ICP profile  

    How to determine the market with the best ICP for your product  

    Having one vs. multiple ICPs  

    Standout Quotes: 
    “Choose the highest probable segment that has plenty of prospects, the ability to pay, and a repeatable process and go after it exclusively.”  

    “Every single ICP requires a different marketing motion, message, and competitive card.”  


    Let’s Connect! 
    Rachelle Kuramoto 
    LinkedIn: https://www.linkedin.com/in/rachellekuramoto-atlanta/ 
     
    Christy Johnson 
    LinkedIn: https://www.linkedin.com/in/cjohnsonatlanta/ 
     
    BIP Ventures 
    Website: www.bipventures.vc 
    LinkedIn: https://www.linkedin.com/bipventures/ 
    Instagram: https://www.instagram.com/bipventures/ 
    Twitter: https://twitter.com/bipventures 
    YouTube: https://youtube.com/@bipventures 

    • 5 min
    The Startup’s Guide to ICPs: Why They Matter & How to Get Them Right

    The Startup’s Guide to ICPs: Why They Matter & How to Get Them Right

    Building an Ideal Customer Profile (ICP) is a critical first step for startups. It forms the foundation for targeted go-to-market (GTM) strategies, building customer traction, and understanding how to evolve the brand as the company scales. In other words, the ICP is the guiding beacon for every aspect of sales, marketing, and customer success.  
     
    The process begins with understanding why the ICP is tightly framed and specific. Building the ICP should engage collaboration from teams across the organization. Involving various departments ensures the ICP accurately reflects the needs and preferences of the most valuable audience. Once built, this profile becomes the foundation and driver for tailored strategies to attract, convert, and retain key target customers – ultimately driving sustainable business success. 
     
    In this mini-episode, BIP Ventures General Partner and Chief Performance Officer Christy Johnson explains how to define an ICP that effectively attracts, converts, and retains the most important audience for the business. She considers the need for a sufficient market size and budget, as well as the challenges of targeting only the largest companies. The conversation also explores the concept of having multiple ICPs versus focusing on one, highlighting the benefits of focus and the potential internal distractions of having too many targets. The main takeaway is the importance of clarity and focus in defining and pursuing an ICP. 
     
    What You Will Learn: 
    Factors to consider when building an ICP profile  

    How to determine the market with the best ICP for your product  

    Having one vs. multiple ICPs  

    Standout Quotes: 
    “Choose the highest probable segment that has plenty of prospects, the ability to pay, and a repeatable process and go after it exclusively.”  

    “Every single ICP requires a different marketing motion, message, and competitive card.”  

    Let’s Connect! 
    Rachelle Kuramoto 
    LinkedIn: https://www.linkedin.com/in/rachellekuramoto-atlanta/ 
     
    Christy Johnson 
    LinkedIn: https://www.linkedin.com/in/cjohnsonatlanta/ 
     
    BIP Ventures 
    Website: www.bipventures.vc 
    LinkedIn: https://www.linkedin.com/bipventures/ 
    Instagram: https://www.instagram.com/bipventures/ 
    Twitter: https://twitter.com/bipventures 
    YouTube: https://youtube.com/@bipventures 

    • 31 min
    Building a Top 5 Innovation Economy

    Building a Top 5 Innovation Economy

    In this episode, Donnie Beamer, the Senior Technology Advisor for the City of Atlanta, discusses the ATL Tech Hub initiative and the city's efforts to become a top five innovation and technology investment ecosystem. The conversation highlights the importance of technology in creating a safe and effective city, as well as the need to provide opportunities for all residents. They also discuss the unique advantages of Atlanta, such as its diverse industries and accessible community. The episode concludes with a discussion on the city's plans to increase capital availability and support student entrepreneurs through a co-op program and pitch competition.

    Takeaways
    The ATL Tech Hub initiative aims to make Atlanta a top five innovation and technology investment ecosystem.
    Technology is crucial for creating a safe and effective city, as well as improving the citizen experience and operations.
    Atlanta's unique advantages include its diverse industries, accessible community, and the willingness of leaders to support and collaborate with entrepreneurs.
    The city is working to increase capital availability and support student entrepreneurs through programs like a co-op program and pitch competition.

    Standout Quotes
    "To be a safe city, one that's a government that's effective, a place that's built for the future, all that is gonna require technology."
    "Atlanta treats venture capital dollars very, very well in terms of batting average and then outcome, multiple of outcome, multiple of invested capital."
    "Atlanta is a 10 times better city to raise a family and build and scale a business compared to San Francisco."

    Chapters
    00:00 Introduction
    01:21 ATL Tech Hub Initiative and Economic Priorities
    04:16 Atlanta's Unique Advantages for Entrepreneurs
    06:12 Increasing Capital Availability and Supporting Student Entrepreneurs
    25:56 Plans to Achieve Top Five Innovation Ecosystem Status
    35:42 Conclusion


    About Donnie Beamer
    Donnie Beamer, CFA was appointed by Mayor Andre Dickens as Atlanta’s first-ever Senior Technology Advisor. He serves as the Mayor’s chief liaison with the tech sector and assists with shaping policy and programs to grow the ecosystem. Beamer also works with Invest Atlanta to attract new companies to the city, grow existing ones and advises the Administration on fostering Atlanta’s technology workforce.

    Prior to joining the City, Beamer was the General Manager of LotVision Automotive at Cox2M, Cox Communication’s commercial IoT business line and was responsible for the product roadmap and strategy for their flagship vehicle tracking and telematics platform.

    Beamer was also an Atlanta tech entrepreneur, leading the Monsieur team that created an automated bartending system that was deployed in movie theaters, hotels, and sports & entertainment venues. Although his first job out of undergrad was in investment management at BlackRock in NYC where he served institutional clients and earned his CFA charter.

    Beamer studied Economics as a Division I student-athlete at the Georgia Institute of Technology and earned an MBA from The Wharton School at UPenn.


    Social Channels – Company
    LinkedIn: @city-of-atlanta
    You can learn more about them at https://www.atltechhub.com/

    Social Channels – Guest: Donnie Beamer
    LinkedIn: @donniebeamer
    https://www.linkedin.com/in/donniebeamer/


    About Mark Buffington
    Mark Buffington is the founder of BIP Capital and the Managing Partner of BIP Ventures. Since founding BIP Capital in 2006, Mark has led the venture capital firm to its position as one of the most active and recognized brands outside of Silicon Valley.

    Mark has led investment rounds in more than 80 companies in numerous industries (Healthcare, Digital Media, Ed Tech, Enterprise SaaS, FinTech, and Advanced Computing). Notable investments include Vendormate, Ingenious Med, QA Symphony/Tricentis, PlayOn! Sports, Huddle Tickets, Tropical Smoothie Cafe, Cypress.io, ConnexPay, REACH Health, Trella Health, Sha

    • 35 min
    How Startups Can Avoid Sales and Use Tax Missteps

    How Startups Can Avoid Sales and Use Tax Missteps

    As startups grow and expand, they must comply with the ethical and tax laws of the state. Interestingly, taxation can be both an advantage and disadvantage for a company, which is why tax experts become so crucial for startups. In this episode, Stephen Bradshaw joins us to discuss key tax considerations for startups, including identifying when your goods or services are taxable, analyzing your risk exposure to sales tax, mitigating or minimizing your sales tax burden, and handling tax compliance if you are a scaling startup without a dedicated tax team.

    Stephen, a Partner at Bennett Thrasher specializing in State and Local Tax, offers expert guidance to software companies on sales and use tax matters. His focus includes conducting nexus studies, advising on tax categorizations, negotiating voluntary disclosure agreements, preparing for diligence processes, and establishing best-practice procedures for automated sales tax software like Avalara. Stephen's insights have been featured in prestigious publications such as the Atlanta Business Chronicle, Accounting Today, Thompson Reuters, and the Georgia Society of CPAs.

    Before joining Bennett Thrasher, he spent five years at Deloitte Tax, LLP in the Multistate Tax Services division, providing state income/franchise tax consulting, compliance, and ASC 740 (provision) services to major corporate clients.
    Tune in!

    What You Will Learn:
    [01:42] Stephen Bradshaw's insights on how to determine whether your services are taxable  

    [09:19] The process of understanding your level of risk exposure and compliance

    [14:50] Negotiating voluntary disclosure agreements, time and cost

    [18:43] Ways to minimize or mitigate sales tax exposure

    [25:04] Best practices for scaling startups who cannot afford to hire a sales tax team or staff

    [28:35] Instances where startups can put a hold on sales taxes

     Standout Quotes:
     “If your product or services are simple, such as a Saas company, it is recommended to work with an advisor to help you figure out the right categorization of your products for taxation purposes.”- Stephen Bradshaw [04:35]

     “Getting a tax exemption certificate is a great way to mitigate prior expenses.”- Stephen Bradshaw [21:01]

    Let's Connect:
    Stephen Bradshaw
    LinkedIn: https://www.linkedin.com/in/stephenbradshawbt/
    Website: https://www.btcpa.net/ 

    BIP Ventures:
    Website: www.bipventures.vc
    LinkedIn: https://www.linkedin.com/bipventures/
    Instagram: https://www.instagram.com/bipventures/
    Twitter: https://twitter.com/bipventures
    YouTube: https://youtube.com/@bipventures

    • 30 min

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