Extreme Is Clear - Fredrik Öst, Creative Director Sweathead, A Strategy Podcast

Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I've had a crush on them for two years, which was nine years into their existence.

We discuss:
- Fredrik's philosophy on what makes good work
- The importance of extremes
- How frankness doesn't work in all cultures
- The importance of side projects
- The beauty of making mistakes
- Fredrik's time in the military
- Fredrik's experience as a Korean adoptee in Sweden
- The importance of manifestos

You can find Snask at http://www.snask.com/ and https://www.instagram.com/snasksthlm/.

More Internets:
Instagram http://www.instagram.com/markpollard
Strategy class http://www.skl.sh/markpollard
Articles http://www.markpollard.net