486 episodes

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Business
    • 4.8 • 80 Ratings

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

    How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

    Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.

    It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.



    Their guide is here:

    https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96



    Lucas is here:

    https://www.linkedin.com/in/lucasantunesribeiro/



    Kazuo is here:

    https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177



    Mark is here:

    http://www.instagram.com/markpollard

    • 44 min
    The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

    The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty

    Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.



    You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide



    You can find Camilla here: https://www.linkedin.com/in/camillagrey/



    You can find Mark here:

    http://www.instagram.com/markpollard

    • 38 min
    Brand Strategy In Venture Capital - Michael Miraflor

    Brand Strategy In Venture Capital - Michael Miraflor

    Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.

    In this episode, we discuss his journey as well as what exactly he is doing right now.



    You can find Michael here: https://www.linkedin.com/in/mirateck/

    You can find Mark here: http://www.instagram.com/markpollard

    • 41 min
    The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer

    The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer

    Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ.

    In this episode, we see what strategists can learn from techno. Obviously.



    You can find Luis here:

    https://www.linkedin.com/in/luismiranda1/



    You can find Mark here:

    http://www.instagram.com/markpollard

    • 37 min
    B2B Marketing Creativity - Carolyn Barclay and David Moore

    B2B Marketing Creativity - Carolyn Barclay and David Moore

    Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work.



    We discuss creativity in B2B advertising as well as Carolyn and David's business.



    You might know David from his Twitter and LinkedIn sharing of advertising made by advertising agencies to promote advertising agencies.



    Carolyn Barclay:

    https://www.linkedin.com/in/carolyn-barclay-622b9712/

    David Moore:

    https://www.linkedin.com/in/davidmooreecd/

    **

    Make sure you check out the DELUGE of content I've been sharing on Instagram, including ebook links: http://www.instagram.com/markpollard

    • 39 min
    The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square

    The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square

    You can find these bits as essays here: http://www.instagram.com/markpollard

    • 48 min

Customer Reviews

4.8 out of 5
80 Ratings

80 Ratings

L. Hephay ,

Thank you!

Inspirational, informative, and entertaining. Excellent podcast!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

apodcastreview ,

Calling All Thinkers

If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.

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