How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence.
You can find the deck here:
You can find Marc here:
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here:
You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here:
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often.
You can find Julien here:
His article is here:
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Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
I was going to keep it private but people started to find out. I got a hair transplant. And I had a second operation to get a lipoma removed. At the end of this episode I talk a little about functional versus emotional advertising. But most of the episode is about hair and Istanbul. You can find videos about the experience on my Instagram: http://www.instagram.com/markpollard
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
Watergunz won two golds at the recent Ad Black Sea festival for a campaign called “Women Who Don’t Exist”. They won in the Impact category for Creative Strategy and Sustainable Development Goals. Their campaign managed to get the Tbilisi government to change street names to the names of accomplished women. I was fortunate to be the one who handed them their trophies in front of well over one thousand people and a few stray dogs that had wondered into the Summer Theatre in Batum, Georgia. I grabbed the team at 1am just after the ceremony had finished to find out how they were feeling. Find out more here: https://georgia.unwomen.org/en/stories/feature-story/2023/06/women-who-dont-exist-a-campaign-against-stereotypes
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
It’s the final day of the Georgian advertising festival Ad Black Sea. The campaign winners will be announced soon. In this episode, I talk with fellow speaker Marie Reig Florensa, Ad Black Sea and agency Winfors founder Vato Lavtaradze, and Lado Malazonia who quit his job on stage during one of my sessions and in front of perhaps 800 people…and his wife. You can find out more about Ad Black Sea here: https://adblacksea.com
Inspirational, informative, and entertaining. Excellent podcast!
Such a wealth of knowledge! 🧠
This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!
Calling All Thinkers
If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.