Sweathead, A Strategy Podcast Mark Pollard

Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence.



You can find the deck here:

⁠https://www.linkedin.com/feed/update/urn:li:activity:7134918764252299264/⁠



You can find Marc here:

https://www.linkedin.com/in/marcbinkley/

You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here:

https://mailchi.mp/sweathead/mastering-insights

You can find out about The Insight Masterclass that I'm teaching on Wednesday, December 6, online here:

http://sweathead.com/the-insight-masterclass-mark-pollard

Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often.

You can find Julien here:
https://www.linkedin.com/in/julien-normand-101/⁠
⁠
His article is here:
https://www.linkedin.com/feed/update/urn:li:activity:7061959692071141376/

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Sweathead is a support group for strategists and account planners around the world. 
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: ⁠https://sweathead.com/teams/⁠

I was going to keep it private but people started to find out. I got a hair transplant. And I had a second operation to get a lipoma removed. At the end of this episode I talk a little about functional versus emotional advertising. But most of the episode is about hair and Istanbul. You can find videos about the experience on my Instagram: http://www.instagram.com/markpollard

Watergunz won two golds at the recent Ad Black Sea festival for a campaign called “Women Who Don’t Exist”. They won in the Impact category for Creative Strategy and Sustainable Development Goals. Their campaign managed to get the Tbilisi government to change street names to the names of accomplished women. I was fortunate to be the one who handed them their trophies in front of well over one thousand people and a few stray dogs that had wondered into the Summer Theatre in Batum, Georgia. I grabbed the team at 1am just after the ceremony had finished to find out how they were feeling. Find out more here: https://georgia.unwomen.org/en/stories/feature-story/2023/06/women-who-dont-exist-a-campaign-against-stereotypes

It’s the final day of the Georgian advertising festival Ad Black Sea. The campaign winners will be announced soon. In this episode, I talk with fellow speaker Marie Reig Florensa, Ad Black Sea and agency Winfors founder Vato Lavtaradze, and Lado Malazonia who quit his job on stage during one of my sessions and in front of perhaps 800 people…and his wife. You can find out more about Ad Black Sea here: https://adblacksea.com