495 episodes
Sweathead, A Strategy Podcast Mark Pollard
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- Business
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4.8 • 80 Ratings
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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
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Reflections About A Week At The Cannes Lions Festival Of Creativity
Join me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.
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Simple Ways To Fix Your Strategy Work - Sit and Talk
- The power of paper
- Summarize stingily
- Digging into problems
- Fixing presentations
Find out about my masterclasses:
http://www.sweathead.com
Download the ebook "How To Do Strategy"
http://www.sweathead.com
Find me on Instagram:
http://www.instagram.com/markpollard -
Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul
Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW.
We discuss these thoughts as well as Turkey.
You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney -
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director.
We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good.
You can find Joe here: https://www.linkedin.com/in/joe-burns-bb73a31b/
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For details about our upcoming strategy masterclasses and free ebooks, go to http://www.sweathead.com
🇨🇿Prague
🇩🇪Berlin
🇺🇸NYC, LA
🇸🇬Singapore
🇮🇩Jakarta
🇵🇭Manila
🇦🇺Sydney -
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.
In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:
- What's happening on the social media platforms, and
- What agencies are getting wrong,
You can find Mani here: https://www.linkedin.com/in/manischlisser/
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard -
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.
The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.
David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.
In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.
Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/
David is here: https://www.linkedin.com/in/davidcerveny/
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Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.
You can find Mark here: http://www.instagram.com/markpollard
Customer Reviews
Thank you!
Inspirational, informative, and entertaining. Excellent podcast!
Such a wealth of knowledge! 🧠
This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!
Calling All Thinkers
If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.