417 episodes

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,300,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Business
    • 4.8 • 79 Ratings

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,300,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn

    How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn

    Santi Pochat is Vice President of Marketing at LinkedIn and he believes that beautiful ideas can come from the worst ideas. And this is what we discuss in this episode.

    Santi has spent over ten years at Edelman across two stints. He's also worked at Verizon and Google. He's strategic but loves making things and I'm excited about what he's about to unleash for LinkedIn, a company he recently joined.

    You can find Santi here: https://www.linkedin.com/in/spochat/

    **

    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 31 min
    Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer

    Publishing Your Way Through A Job Redundancy (Plus A Side-Serving Of Marketing Numbers Talk) - James Hankins, Marketer

    In this episode of Sweathead, James Hankins discusses two big topics: marketing concepts he's infatuated with and how he published his way through–then out of–a redundancy. 

    We discuss concepts such as market share, contribution margin, and incremental revenue. And we discuss how writing can provide a sense of rhythm and mission when life throws lemons at us.

    James is Global VP Marketing Strategy and Planning at SAGE. He's also Founder of Vizer Consulting and the Co-Chair of the IPA Share of Search ThinkTank. In the past, he's worked at Manning Gottlieb OMD, Vizeum, and MEC.

    He's worked on two of the most successful smoking cessation campaigns in the world (Quit Kit and Stoptober for the UK's NHS) as well as IKEA's "The Wonderful Everyday".

    He created the "Hankins Hexagon"–a new model of the path to purchase, and "digital availability"–an addition to the availability canon.

    He also works with JP Castlin writing about e-commerce, modern retail and corporate strategy implications.

    You can find James here: https://twitter.com/jcphankins

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 42 min
    The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist

    The Mainstreaming Of Cross-Culture Kids - Sean Choi, Strategist

    In this episode of Sweathead, I discuss cross-culture kids with Sean Choi.

    Cross-culture kids are people who grow up between two or more cultures. These "kids" are fast becoming a large population in the USA and, because of this, they are increasingly working in advertising and the audiences of advertising.

    Sean currently calls The Martin Agency, AdWeek’s back-to-back Agency of the Year, home. 

    He takes pride in quite literally ‘breaking into’ strategy as a late bloomer but brings along his background in Talent and Culture from Apple and freelance photography. 

    Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized. 

    He’s spoken at events hosted by the likes of the 4As, AIA, and 3AF, crafted thought leadership picked up by Adweek, and is the the curator of an industry-wide cultural moments calendar.

    You can find Sean here: https://www.linkedin.com/in/seanrichardchoi/

    **

    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 31 min
    750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe

    750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe

    Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies.
    He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it.
    Some conversations I feel at home in. And this is one of them.
    In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the stuff that's only obvious when you no longer have it (like agency leadership that will fight for your ideas).
    We also discuss a campaign his team and client have been winning awards for lately: “James Jefferson: A Fraudster, Created by a Bank, to Reduce Financial Fraud” for Emirates NBD.
    You can find Tahaab here: https://www.linkedin.com/in/tahaab/
    **
    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Other links: https://znap.link/sweathead
    Sweathead is a support group for strategists and account planners around the world.
    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 47 min
    5 Insights About Insight Hunters, According To You (Plus A Free Deck)

    5 Insights About Insight Hunters, According To You (Plus A Free Deck)

    In this episode, we look at five insights about insight hunters as suggested by strategists.

    You can find the deck here: https://bit.ly/insighthunters

    **
    THIS WEEK ONLY:

    You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words".

    You can find out about our membership at http://www.sweathead.com.

    We'll be announcing tens of events and masterclasses in 2023 soon.

    If you enjoy this episode, please share it with a friend and give it a kind review.

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 24 min
    Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC

    Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC

    You can find this episodes on Instagram @markpollard.

    You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words".

    You can find out about our membership at http://www.sweathead.com.

    We'll be announcing tens of events and masterclasses in 2023 soon.

    If you enjoy this episode, please share it with a friend and give it a kind review.

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 39 min

Customer Reviews

4.8 out of 5
79 Ratings

79 Ratings

L. Hephay ,

Thank you!

Inspirational, informative, and entertaining. Excellent podcast!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

apodcastreview ,

Calling All Thinkers

If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.

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