14 episodes
Talking CarBiz Tony Thorstad
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- Business
Talk, listen, learn, grow. Experienced at taking the good to GREAT! TalkingCarBiz.com Support this podcast: https://podcasters.spotify.com/pod/show/talking-carbiz/support
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My backstory, how I got here.
I’ve been challenged to tell my backstory, so here I go. This is the first time I’ve told that story publicly so it’ll probably be a little messy, but that’s OK.
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What’s the point of asking a customer, "what website did you see this car on?"
Asking the customer what brought them in today is a big waste of time. The information is inaccurate at best and a waste of time at least. The customer has no vested interest in remembering which website they were on before visiting your store. All they want to do is buy a car.
So, if you want to know what brought them in today because it might help you sell them a car, for example, there’s a life event. Then feel free to ask them what brought them in today they just might say I just totaled my old car and now you have urgency. But, don’t ask that question purely for Marketing purposes.
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Is AutoTrader worth the spend?
This is one way to determine if the money a dealer spends with AutoTrader is a sound marketing investment.
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Episode 13 - Parking Lot or Showroom
Is you exterior inventory a Parking Lot or a Showroom? 100% percent of visitors to your dealership will be exposed to your Exterior Showroom (the lot). Do you see it a "shelf", to store inventory? Or is it a display, the first impression shoppers get when arriving at your dealership.
With a plan and a little effort you can "Wow" your shoppers and show that you really are the best in the market place.
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Episode 11 - The Switch
Take the blinders off your customers and yourself. Having a servants attitude means that you are wanting to help your prospects discover the best solution for them.
Do what you do "for the customer", not "to the customer".
Talking CarBiz with Tony, I'd love to hear from you.
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Are you exposed?
Are you at risk of a violation of privacy lawsuit? In this Podcast, you will learn of the many ways in which the doors are wide open to a major lapse of responsibility.
What is your strategy and tactics to prevent this from happening in your Car Dealership?
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