Loyalty Out Loud Presented by Capillary

In our last episode, Joe chatted with Don Smith, Capillary’s Global Consulting Officer (US/Europe) about the industry-leading Brierley Loyalty Quotient (BLQ) and the importance of emotional loyalty. This month, we are proud to announce that Capillary has partnered with Yawye to leverage ELI, their Emotional Loyalty Intelligence tool, to truly offer the end-to-end gamut of emotional loyalty sentiment and measurement.

Listen in to meet Danny Socolof, the Co-Founder of ELI & Yawye as he joins Joe & Don Smith to share his views on emotional loyalty and how this partnership is a perfect fit for Capillary.

In our last episode, Joe spoke with Bill Swift about the Brierley acquisition and how it has set up Capillary to become the best loyalty solutions provider globally. This month, Joe sits down with Don Smith, Capillary’s Global Consulting Officer & CMO (US/Europe), as he elaborates on the benefits of this best-in-class combination of the two companies.

Tune in as Don discusses the importance of emotional loyalty and how the Brierley Loyalty Quotient (BLQ) is the industry-leading, patented solution that truly measures emotional loyalty and provides actionable strategies to enhance emotional involvement and profitability. As always, Don shares his expertise on everything loyalty while also providing listeners with some laughs!

Capillary acquired Brierley+Partners in April 2023 to gain momentum to become the best loyalty solutions provider globally. Acquiring Brierley has strengthened Capillary’s position in the US by leveraging Brierley’s 30+ years of industry experience and expertise.

Bill Swift, previously CEO at Brierley and now Capillary’s Chief Information & Technology Officer, joins Joe Doran in episode 3 of Loyalty Out Loud to discuss the acquisition. Listen to this episode as Joe and Bill discuss the historical beginnings of Brierley with its founder and ‘Father of Loyalty’ Hal Brierley and how the combined two powerhouse companies will truly provide unique, differentiated programs supported by the most sophisticated and agile technology in the market today.

Capillary Technologies was recently named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report. The report evaluated 12 of the most significant loyalty solutions providers and Capillary earned a 5/5 in 13 criteria.

Ned Shugrue, Director of Sales, joins Joe Doran in this episode of Loyalty Out Loud as they dive into this rigorous evaluation process and what it means to Capillary to be named a leader. Forrester Research is one of the most influential research and advisory firms across the globe. They help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.

The loyalty industry landscape changes daily, and it's almost impossible to stay on top of new trends, marketplace shake-ups, or stories of the past that shaped where the industry is today. That's why Joe Doran is starting a new podcast called Loyalty Out Loud, which will tackle a different topic with new guests every episode. He may dig into the industry's past or shoot into its future at any minute.

Joe is the Senior Vice President of Loyalty for Capillary Technologies and faces some of the toughest challenges the loyalty industry has to offer. Follow him on this podcast journey to unravel some of the oldest and newest secrets the loyalty industry may reveal in each episode.

Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.